Turkey Travel and Tourism Market to Grow with a CAGR of 4.8% through 2030

Turkey’s travel and tourism market is growing rapidly, driven by infrastructure upgrades, digital innovation, experiential travel demand, and government initiatives promoting cultural, medical, and leisure tourism across diverse regional destinations.

According to TechSci Research report, “Turkey Travel & Tourism Market – By Region, Competition Forecast & Opportunities, 2030F”, Turkey Travel & Tourism Market was valued at USD 10.63 Billion in 2024 and is expected to reach USD 14.08 Billion by 2030 with a CAGR of 4.8% during the forecast period. Turkey’s travel and tourism market is experiencing dynamic growth shaped by a blend of supportive economic reforms, evolving traveler expectations, and government-backed promotional strategies. As the country positions itself as a global tourism hub, improvements in airport infrastructure, transport connectivity, and urban amenities are elevating the overall travel experience. The rise of mid-income travelers, particularly from Eastern Europe and Asia, is further expanding the country’s tourist base beyond traditional Western markets. Turkey’s diversified offerings—from thermal wellness resorts and ancient ruins to urban art scenes and culinary trails—are attracting culturally curious travelers seeking authentic, experiential journeys. Moreover, digital transformation across booking platforms, travel planning apps, and contactless services is reshaping how tourists engage with destinations, improving convenience and transparency.

However, the market’s momentum is moderated by a few pressing challenges. While Turkey has made strides in attracting visitors, overdependence on a few key source markets, such as Russia and Germany, leaves it vulnerable to geopolitical tensions, economic fluctuations, or changes in travel advisories. The seasonal concentration of tourism activity also strains infrastructure in peak months and underutilizes capacity during off-seasons, affecting long-term sustainability. Additionally, issues such as overcrowding at heritage sites, environmental degradation in coastal areas, and limited workforce training in smaller tourism hubs could undermine service quality and environmental stewardship if not addressed proactively. As Turkey aims to broaden its tourism footprint, it must also invest in inclusive, community-driven models that distribute tourism benefits more evenly across regions. Balancing growth with sustainability, diversifying the tourist mix, and upgrading human capital are essential for the sector to maintain resilience and global competitiveness in a post-pandemic world increasingly shaped by conscious and experience-driven travelers.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "Turkey Travel & Tourism Market.” 

Turkey Travel & Tourism market is segmented into service offering, destination, purpose of visit  and region

Based on service offering, the fastest-growing segment is holiday and tour packages, driven by rising interest in customized, theme-based travel experiences and the convenience of bundled services. As tourism operators expand into experiential offerings and promote new routes, this segment is expected to grow rapidly, especially among first-time and middle-income travelers. The holiday and tour packages segment is experiencing strong growth, particularly due to increasing demand from group travelers and budget-conscious tourists. These packages often bundle transportation, accommodation, meals, and sightseeing, offering convenience and cost savings. Themed packages, such as religious tourism (e.g., Umrah connections), cultural tours (e.g., Ottoman and Byzantine heritage), culinary tourism, and adventure trips are growing in popularity. Tour operators are now leveraging digital platforms to customize itineraries and promote offbeat destinations, thereby attracting diverse consumer segments, including families, honeymooners, and solo travelers.

Based on purpose of visit, medical tourism is the fastest-growing segment, driven by rising healthcare costs globally, Turkey’s competitive pricing, and the government’s support for health tourism. Increasing trust in Turkish healthcare standards and seamless travel-medical packages are accelerating this trend. Medical tourism is a high-growth segment, as Turkey offers advanced healthcare services at significantly lower costs compared to Western countries. Treatments such as dental surgeries, organ transplants, and cosmetic procedures are attracting medical tourists from Europe, the Middle East, and North Africa. Packages that include medical care, post-operative stay, and local sightseeing make the country an attractive proposition.

Based on region, the Mediterranean region is currently the fastest-growing region in Turkey’s travel and tourism sector, particularly driven by cities such as Antalya, Alanya, and Mersin. Antalya, often dubbed the "Turkish Riviera," is a major draw for international tourists, especially from Russia, Germany, and the UK, due to its stunning beaches, luxury resorts, and vibrant nightlife. This region has seen a surge in both high-end and budget tourism, with increasing numbers of visitors seeking all-inclusive resorts, historical sites, and natural attractions like the Düden Waterfalls and the ancient city of Perge. Furthermore, the Mediterranean’s growing appeal is driven by expanding infrastructure, including upgraded airports, new hotels, and improved road networks. The rise of eco-tourism and adventure tourism in areas like Kaş, which offers trekking and diving, is contributing to the region’s rapid growth. Additionally, the Mediterranean’s strategic location along the coast and its year-round mild climate makes it an attractive destination for tourists seeking both relaxation and exploration, fueling its rapid growth compared to other regions in Turkey.

Major companies operating in Turkey Travel & Tourism market are:

• Viking Turizm A.Ş.
• Satguru Travel & Tourism LLC
• OneNation Travel
• SunExpress
• TAV Havalimanları Holding A.Ş.
• Setur Servis Turistik A.Ş.
• Coral Travel Türkiye
• TatilBudur Seyahat Acentası A.Ş.
• Anas Crecca Turizm Ltd. Şti.
• Travel Store Turkey

Download Free Sample Report

Customers can also request for 10% free customization in this report.

“In recent years, Sustainability is no longer a niche concern but a mainstream priority in Turkey’s tourism strategy. With rising awareness of environmental and cultural impacts, travelers are increasingly choosing eco-conscious options—whether it's staying in eco-friendly hotels, participating in beach clean-ups, or choosing low-impact transport modes. Turkish tourism stakeholders are responding by adopting green certifications, promoting plastic-free operations, and investing in renewable energy for resorts. Protected natural areas like national parks and marine reserves are seeing efforts to balance conservation with tourism access. The government, too, is incorporating sustainability metrics into national tourism planning, encouraging circular economy practices and low-carbon tourism models”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Turkey Travel & Tourism Market, By Service Offering (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Travel Insurance, Foreign Exchange, Visa Services, Conference/Trade Fair Services, Others), By Destination (Domestic Tourist, International Tourist), By Purpose of Visit (Business, Leisure & Recreation, Education, Medical, Social Activity, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Turkey Travel & Tourism market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Turkey Travel & Tourism market.

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: [email protected]

Website: www.techsciresearch.com