United Kingdom Sportswear Market to Grow with a CAGR of 4.59% through 2030
The United Kingdom
Sportswear Market is growing due to rising health consciousness, growing
fitness participation, and increasing athleisure adoption.
According
to TechSci Research report, “United Kingdom Sportswear Market – By Region, Competition,
Forecast & Opportunities, 2030F”, the United Kingdom Sportswear Market stood
at USD 6.54 Billion in 2024 and is anticipated to grow USD 8.56 Billion by 2030
with a CAGR of 4.59% during forecast period. The United Kingdom sportswear market is experiencing robust
growth, driven by a dynamic combination of health trends, fashion evolution,
and consumer lifestyle shifts. Over the past few years, sportswear has
transitioned from being purely functional attire to a symbol of everyday
comfort and fashion. This transformation has expanded the consumer base
significantly, with people now wearing sportswear for not just athletic
activities but also for casual outings, work-from-home routines, and travel. As
a result, sportswear has become an integral part of daily life in the UK,
reflecting changing attitudes toward health, fitness, and fashion.
UK consumers have become more aware of
the importance of maintaining an active lifestyle, especially in the wake of
the COVID-19 pandemic. Participation in activities such as gym workouts,
running, yoga, and home-based exercise has grown significantly, leading to a
higher demand for performance-based sportswear. This shift has encouraged
brands to develop apparel that supports movement, enhances performance, and
provides comfort across various intensity levels. Moreover, the rise of
wearable fitness technology has further integrated sportswear into everyday
routines, reinforcing its role as both a functional and fashionable category.
Parallel to the health trend is the
explosive growth of athleisure, which has significantly blurred the line
between sportswear and casualwear. Athleisure refers to apparel that can be
worn in multiple settings — from workouts to social events — and has become a
dominant fashion trend across the UK. Consumers now expect their clothing to be
multi-purpose, leading to increased demand for leggings, joggers, hoodies, and
performance tops that are stylish yet practical. Social media and influencer
marketing have played a central role in popularizing athleisure, especially
among younger demographics. Celebrities and fitness influencers often promote
branded activewear as both aspirational and accessible, pushing brands to
release limited editions, designer collaborations, and lifestyle-focused
collections that resonate with trend-conscious audiences.
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" United Kingdom Sportswear Market”
The United Kingdom Sportswear Market is segmented into
product type, distribution channel, and company.
Based on the distribution channel, Supermarkets
and hypermarkets have emerged as the dominating retail segment in the United
Kingdom sportswear market due to their widespread accessibility, large customer
base, and ability to offer competitive pricing. These retail giants attract
consumers by providing a convenient one-stop shopping experience that combines
sportswear with everyday essentials. Chains like Tesco, ASDA, and Sainsbury’s
have expanded their private-label activewear lines, offering affordable yet
stylish and functional products that appeal to budget-conscious shoppers. Their
strong distribution networks, strategic store locations, and regular in-store
promotions make them ideal destinations for spontaneous and planned purchases
alike. Moreover, the trust consumers place in established supermarket brands
and the ease of combining sportswear shopping with weekly errands significantly
contribute to their dominance in this market.
Based on the region,
Scotland has emerged as the
fastest-growing region in the United Kingdom sportswear market, driven by a
booming local industry and rising consumer demand. Homegrown brands are
experiencing rapid sales growth, gaining national recognition and expanding their
customer base across the UK. Meanwhile, regional companies are securing
substantial investments to scale their operations, enhance product offerings,
and innovate in areas such as teamwear, athleisure, and sustainable materials.
The entrepreneurial spirit in cities like Glasgow and Edinburgh, combined with
growing consumer enthusiasm for fitness and wellness, has positioned Scotland
as a dynamic hub for sportswear innovation. With strong business momentum,
supportive regional funding, and an active population, Scotland is quickly
outpacing other regions in shaping the future of the UK sportswear industry.
Major companies
operating in United Kingdom Sportswear Market are:
- PUMA
United Kingdom Limited
- Adidas
(UK) Limited
- Nike
(UK) Limited
- Under
Armour Europe B.V.
- BB
(UK) Limited (Fila)
- ASICS
UK
- Decathlon
UK
- Skechers
USA, Inc.
- The
North Face
- Columbia
Sportswear Company
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“The United
Kingdom sportswear market is driven by rising health awareness, increasing
fitness participation, and growing demand for multifunctional, stylish
activewear. Consumers are embracing athleisure as a lifestyle, blending comfort
with fashion. Trends include personalization, smart fabrics, gender-inclusive
designs, and sustainable production practices. Digital retail channels and
influencer-led marketing continue to expand brand reach and engagement”, said
Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“United Kingdom Sportswear Market By Product Type (T-shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has
evaluated the future growth potential of United Kingdom Sportswear Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the United Kingdom Sportswear Market.
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