United States Arts and Crafts Toys Market to Grow with a CAGR of 7.60% through 2030

The United States arts and crafts toys market is growing steadily, driven by rising demand for creativity-focused play, educational benefits, DIY trends, and increased parental interest in screen-free activities.

According to TechSci Research report, “United States Arts and Crafts Toys Market – By Region, Competition, Forecast & Opportunities, 2030F”, the United States Arts and Crafts Toys market stood at USD 1.37 billion in 2024 and is anticipated to grow USD 2.12 billion by 2030 with a CAGR of 7.60% during forecast period. The United States arts and crafts toys market is witnessing consistent growth, driven by evolving consumer preferences, rising awareness of creative development in children, and the increasing popularity of hands-on, screen-free play. As modern parenting increasingly emphasizes the importance of creativity, cognitive development, and motor skills, arts and crafts toys have emerged as a preferred choice among families, educators, and therapists. These toys not only entertain but also offer educational value by encouraging children to think critically, explore their imagination, and develop fine motor coordination. Parents are becoming more conscious of the developmental benefits associated with arts and crafts, viewing them as effective tools for enhancing concentration, problem-solving skills, and self-expression.

The market is being positively influenced by a growing emphasis on STEAM (Science, Technology, Engineering, Arts, and Mathematics) education, with the “A” representing a renewed focus on the arts. Educational institutions and learning platforms are incorporating creative activities to balance technical learning with imaginative engagement, creating a supportive environment for the growth of arts and crafts toys. Additionally, homeschooling trends and increased parental involvement in at-home learning have further expanded the demand for craft-based educational kits and interactive DIY sets. With children spending more time indoors due to changing lifestyle patterns and digital fatigue, parents are increasingly investing in toys that offer both entertainment and educational enrichment.

Sustainability is emerging as a key trend in the arts and crafts toys market, with parents and consumers increasingly seeking eco-friendly, non-toxic, and responsibly sourced materials. Brands are responding by introducing products made from recycled paper, biodegradable plastics, and organic colors. The move toward sustainable products not only aligns with broader environmental consciousness but also resonates with consumers who prioritize health and safety, particularly for young children. In parallel, manufacturers are embracing minimalistic packaging and offering reusable containers, reinforcing their commitment to environmental responsibility.

The growing inclusivity in product development is another notable trend, as companies design toys that are gender-neutral, culturally diverse, and accessible to children with different learning needs and abilities. This inclusive approach ensures that a wider range of children can benefit from creative play, fostering a sense of representation and belonging. Brands are also collaborating with educators, occupational therapists, and child psychologists to create toys that cater to specific developmental milestones or therapeutic goals.

Furthermore, the gifting culture around holidays, birthdays, and educational milestones has strengthened demand for arts and crafts toys. Parents, grandparents, and caregivers often opt for meaningful gifts that contribute to a child's development rather than simply offering entertainment. Craft kits, DIY art sets, and activity boxes are seen as thoughtful, enriching options that promote bonding and creativity. This has led to steady year-round demand, supplemented by seasonal spikes around major celebrations and school-related events.

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The United States Arts and Crafts Toys market is segmented into type, sales channel, and company.

Based on the sales channel, the online channel is the fastest-growing segment in the United States arts and crafts toys market, driven by increasing internet penetration, convenience, and a wide product selection. E-commerce platforms offer easy access to a diverse range of craft kits, tools, and materials, often accompanied by user reviews, tutorials, and competitive pricing. Subscription-based craft boxes and direct-to-consumer websites are gaining popularity among parents seeking engaging and educational activities for their children. The convenience of home delivery, exclusive online promotions, and growing digital marketing through social media and influencers further boost the online segment’s rapid expansion in these creative toys market.

Based on the region, the Western region of the United States is the fastest-growing area in the arts and crafts toys market, driven by high consumer spending, strong educational focus, and a vibrant culture of creativity and innovation. States like California and Washington lead in adopting educational and developmental toys, supported by tech-savvy and environmentally conscious consumers. The presence of numerous early childhood education centers, homeschooling communities, and progressive parenting trends further accelerates demand. Additionally, the region’s robust e-commerce infrastructure and widespread social media influence contribute to the rising popularity of arts and crafts toys, making the West a key growth driver in the market.

Major companies operating in United States Arts and Crafts Toys market are:

• Crayola LLC
• Hasbro, Inc.
• Spin Master Inc.
• Mattel, Inc.
• U.S. Toy Co., Inc.
• Tomy International, Inc.
• Channel Craft
• VTech Holdings Limited
• Fat Brain Toys, LLC
• Faber-Castell USA, Inc.

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“Product innovation is playing a pivotal role in shaping the arts and crafts toys landscape. Manufacturers are introducing a wide variety of kits and materials tailored to different age groups, skill levels, and interests. From eco-friendly craft supplies to themed activity boxes, companies are diversifying their product lines to appeal to a broader audience. The rise of subscription-based craft boxes has also gained momentum, offering curated monthly activities that keep children engaged and challenged. Additionally, manufacturers are increasingly aligning their products with popular culture, creating craft kits based on well-known characters, animated films, and trending themes, which enhances the appeal and marketability of their offerings. Digital integration is also influencing the sector, with many brands launching mobile apps or online tutorials to accompany their physical products. This hybrid approach helps bridge the gap between physical play and digital learning, catering to tech-savvy children and offering guided creativity while preserving the tactile experience,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"United States Arts and Crafts Toys Market, By Type (Design Kits-Reusable, Painting & Drawing Kits, Boards, Clay & Dough, Others), By Sales Channel (Supermarkets/Hypermarkets, Toy Shops, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Arts and Crafts Toys market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Arts and Crafts Toys market.

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