Dabur to set-up e-store LiveVeda with Snapdeal

India: Dabur has also forayed in the e-commerce market by having a partnership with Snapdeal to set up an e-store for its Ayurveda products called LiveVeda. Dabur which already has products like Real Juices and shampoo Vatika wants to reach to the online customers who have become the largest customer segment in last few years.

Dabur has been working to expand in Herbal and Ayurveda category which is expected to be a big customer segment on account of rising awareness for herbal products. Dabur is already working with many partners to sell its product online and Snapdeal’s wider reach across India will help Dabur to cater the large segment of the online customers’ demand.

According to a recent report published by TechSci Research “India E-commerce Market Forecast & Opportunities, 2020” the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015-2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years.

According to TechSci Research, on account of growing internet penetration, educated young population, presence of large number of e-commerce players are leading to double digit growth in this market space. E-commerce websites provide a new platform for the consumers and retailers both, where each benefits directly in terms of time saving and less operational costs, respectively.