Press Release

Vitamin Chewing Gums Market to Be Valued Over USD81.09 Million by 2027

An increase in spending on healthcare products and the growing adoption of a sedentary lifestyle are expected to drive the global vitamin chewing gum market in the forecast period.

According to TechSci Research report, Vitamin Chewing Gums Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2017-2027”, the global vitamin chewing gum market size was valued at USD61.43 million in 2021 and is expected to reach USD81.09 million by 2027 with a CAGR of 4.93% during the forecast period. Vitamin chewing gum is a cohesive substance mixed with sweeteners and flavorings and designed to be chewed rather than swallowed. It contains vitamins to aid health benefits. Consumers take vitamin chewing gum to compensate for nutritional deficiencies. The market for chewable vitamins is expected to grow in response to an increase in the adoption of sports as a career option. Also, the rising number of health clubs, gymnasiums, and fitness centers and increasing awareness about health and fitness are expected to create lucrative market growth opportunities. The market for vitamin chewing gum is expected to grow as the trend of weight and energy management becomes more popular among consumers. Vitamin chewing gum can help to reduce the risk of malnutrition in consumers by providing them with the necessary nutrients. This factor is prompting people to opt for such products. Market players use appealing marketing strategies such as social media campaigns and awareness camps to raise awareness among consumers regarding the benefits of vitamin chewing gum consumption, which can impact market growth over the forecast period.

The global COVID-19 outbreak, which has been declared a pandemic by the World Health Organization, has disrupted the supply chain around the world. Also, to stop the spread of the novel coronavirus, top officials-imposed lockdown restrictions and issued a list of preventive measures. Patients who had been infected with the coronavirus developed shortness of breath, coughing and sneezing. The immune system was severely harmed due to the coronavirus infection, and the body required supplement nutrients. Therefore, post-pandemic, the market is anticipated to grow due to the growing need to maintain a healthy lifestyle among consumers and the increase in government initiatives supporting the production of vitamin chewing gums.


Browse 109 market Figures spread through 110 Pages and an in-depth TOC on "Global Vitamin Chewing Gums Market”


The global vitamin chewing gum market is segmented based on package, distribution channel, region and company. The market is segmented into tablets, pouches, bottles and boxes in terms of the package. Among them, the tablet held the dominating share in the type of packaging in the global vitamin chewing gum market, with around 50% in 2021 due to its flexible packaging properties. It is manufactured from multiple layers of aluminium, plastic, or other food-safe materials. The fastest-growing package segment is the bottle in the global vitamin chewing gum market, with a share of around 11% in 2021.

The global vitamin chewing gum market is segregated into supermarkets and hypermarkets, drug and pharmacy stores, online, and others (convenience stores, departmental stores, etc.). Among these, the online segment is the fastest-growing as it offers the convenience of choosing a plethora of products while sitting in one place and offers timely delivery.

The global vitamin chewing gum market is segmented into North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. North America is the dominant region in the global vitamin chewing gums market, with approximately 40% in 2020 due to the increasing working population and strong purchasing power, followed by Asia-Pacific and Europe.

Key market players in the vitamin chewing gum market include:

·         Mondelez International, Inc.,

·         Mars Incorporation

·         Perfetti Van Melle Group B.V.

·         Blockhead HQ Ltd

·         The BSD Project LLC

·         Gold Medal, Inc.

·         Liquid Core

·         Dante Medical Solutions S.r.l.

·         Wug Functional Gums SL

·         B-Fresh, Inc.

To fuel market expansion, manufacturers of the vitamin chewing gum are increasingly focus on research and development. These manufacturers are constantly developing innovative products to fulfill changing client demands for greater efficiency and durability. For instance, with the growing focus upon products that is nutrients based and supports the healthy body, product like Mighty Gum includes reishi mushroom, elderberry (which fights inflammation and infection), astragalus to balance the immune system and also other six vitamins sourced from fruit.

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“The market demand is predicted to be boosted by rising demand from e-commerce platforms and high-end investments by industry players in creating adequate vitamin chewing gum. Factors such as availability of many drug supply applications and websites, high internet penetration, and the proliferation of smart devices are projected to fuel the growth of the vitamin chewing gum market in the coming years. Customers are enticed to buy through online channels by quick delivery options, easy returns, and the availability of discounts.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


“Vitamin Chewing Gums Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2017-2027, By Packaging (Pouch, Tablet, Bottle, Box) By Distribution Channel (Supermarkets and Hypermarkets, Pharmacy & Drug Stores, Online, and Others), By Region”, has evaluated the future growth potential of global vitamin chewing gums market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global vitamin chewing gums market.


About TechSci Research

TechSci Research is a leading global market research firm publishing premium market research reports. Serving 700 global clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research-based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 fulltime Analysts and Consultants employing innovative research solutions and tracking global and country specific high growth markets helps TechSci clients to lead rather than follow market trends.


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Relevant Reports

Vitamin Chewing Gums Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2017-2027 By Packaging (Pouch, Tablet, Bottle, Box) By Distribution Channel (Supermarkets and Hypermarkets, Pharmacy & Drug Stores, Online, and Others), By Region

Consumer Goods and Retail | May, 2022

Increasing health and fitness awareness among consumers, along with the innovative offerings by market players is expected to fuel the global vitamin chewing gum market through 2027.

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