Industry News

Nitto tyres restarts in Australia by signing an Exclusive Deal!

Nitto Tyres ties-up with Bob Jane T-Marts retail giant in Australia

Nitto Tyres has restarted its tyre business in Australia with a new website and distribution network. According to sources, Nitto Tyres has also appointed a popular motorsport stuntman as a brand ambassador for the company.

Nitto Tyres Australia marketing manager, Jose Angeles said that “company will sell its ultra-high performance, SUV, 4x4 and passenger car tyres in domestic market exclusively through Bob Jane T-Marts outlets, Australia’s one of the biggest tyre retail chain.” said by, Jose Angeles.

Further Nitto Tyres has offered an inimitable promotional scheme, “buy four tyre, get fifth tyre free of cost”. Company has introduced this offer in all Nitto SUV and 4x4 tyres and will be available only at Bob Jane T-Marts outlets from end of march’16.

According to a recently published TechSci Research report, AustraliaTyre Market Forecast and Opportunities, 2020, Due to lack of domestic tyre manufacturing, Australian tyre market is totally an import driven market. Tyre companies imports tyres into the country and operates through exclusive dealer & distributor network. It is predicted that due to new tie-up of Nitto tyre with Bob Jane T-Marts retail chain, Nitto tyre will witness a significant increase in its brand visibility among the Australian consumers. 

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