India Room Heater Market to Grow with a CAGR of 6.82% through 2031F
The India Room Heater Market is driven by factors such as
harsh winters in northern regions, rising urbanization, growing middle-class
income, and increased access to electricity.
According
to TechSci Research report, “India Room Heater Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Room Heater Market was valued at USD 99.46 Million in 2025
and is expected to reach USD 147.75 Million by 2031 with a CAGR of 6.82% during
the forecast period. India’s room heater market has evolved from a niche
seasonal category into an increasingly mainstream household appliance segment,
reflecting wider socio‑economic
changes and shifting consumer expectations around comfort and convenience. Once
confined largely to select northern states, electric heaters today are
purchased by households and small businesses across the country in response to
harsher winters linked to climate variability, expanding electricity access in
rural areas, and a heightened focus on indoor well‑being. National initiatives to
strengthen distribution infrastructure, coupled with a boom in e‑commerce, have enabled brands of all
sizes to reach customers far beyond legacy urban centers. In this context, the
category’s value proposition has broadened from merely providing warmth to
offering an affordable means of safeguarding productivity, health, and quality
of life when temperatures plunge. As a result, the room‑heater buying season—traditionally
limited to November through February—now begins earlier and lasts longer in
many markets, underscoring the category’s growing relevance to India’s evolving
lifestyle landscape.
Several demand‑side drivers have converged to sustain
this momentum even as overall household appliance budgets face inflationary
pressures. Rising disposable incomes among the urban middle class have fostered
a willingness to spend on comfort‑enhancing
products, while the migration of families to apartment‑style living has made portable electric
devices more practical than traditional wood or coal stoves. Government efforts
to deliver last‑mile
electrification and improve grid reliability have unlocked latent demand in
peri‑urban and
rural districts that previously relied on cumbersome alternatives such as
kerosene heaters—often inefficient and hazardous.
Additionally, heightened health
awareness in the aftermath of the COVID‑19
pandemic has encouraged consumers to view room heaters as part of a broader
wellness toolkit: keeping indoor temperatures stable reduces respiratory stress
among children and seniors and mitigates condensation‑related mold growth. Retailers have
capitalized on these perceptions by bundling heaters with extended‑warranty plans and “healthy home”
marketing narratives, thereby reinforcing the appliance’s status as an
essential winter purchase rather than an optional luxury.
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" India Room Heater Market”
India Room
Heater Market is segmented into product type, price segment, distribution
channel and region.
Based
on distribution channel, Multi-branded stores dominated the India room heater
market due to their extensive product variety, competitive pricing, and
physical presence across urban and semi-urban areas. These stores offer
consumers the advantage of comparing multiple brands, models, and features side
by side, enabling informed purchase decisions. Customers often prefer in-store
purchases for appliances like room heaters to physically assess size, heating
performance, and safety features. Additionally, multi-branded retailers frequently
provide seasonal discounts, bundled offers, and after-sales support, which
enhance the overall shopping experience. The trust associated with established
retail chains, along with their knowledgeable staff and flexible payment
options, further strengthens their position. As a result, multi-branded stores
continue to attract a diverse customer base and maintain dominance in heater
sales.
Based on region, South region is emerging as the
fastest-growing segment in the India room heater market, driven by changing
climatic conditions, urban expansion, and rising consumer awareness. Cities
like Bengaluru, Hyderabad, and Chennai are experiencing noticeably cooler
winters, leading to increased demand for heating appliances. The region's
growing middle class, high internet penetration, and exposure to digital
platforms have accelerated the adoption of room heaters, especially through
online channels. Additionally, migration from northern states for work and
education has influenced heating preferences in southern households. As more
consumers prioritize comfort during winter, supported by greater access to
branded products and flexible financing options, the South is rapidly becoming
a key growth engine for the room heater market in India.
Major companies
operating in India Room Heater Market are:
- Usha
International Limited
- Orpat
Group
- Bajaj
Electricals Ltd.
- Orient
Electric Limited
- Havells
India Limited
- Honeywell
India Private Limited
- Powerpye
Electronics
- Eveready
Industries India Limited
- Borosil
Limited
- Sunflame
India Pvt Ltd
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“The India room heater market is driven
by harsh winters in northern regions, rising urbanization, increased access to
electricity, and growing disposable incomes. Consumers seek quick, affordable
heating solutions, boosting demand for compact electric heaters. A major trend
is the rising popularity of oil-filled radiators and smart heaters with IoT
features. Eco-conscious buyers are pushing manufacturers toward
energy-efficient and sustainable designs.” said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based management
consulting firm.
“India Room Heater Market
By Product Type (Fan Room Heater, Quartz Room Heater, Halogen Room Heater,
Carbon Room Heater, Oil Filled Room Heater), By Price Segment (Low, Medium,
High), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores,
Online, Others), By Region, Competition, Forecast & Opportunities,
2021-2031F”, has evaluated the future growth potential of India Room
Heater Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Room Heater
Market.
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