United States Toys Market to Grow with a CAGR of 4.75% through 2030
The United States Toys
Market is driven by increasing consumer expenditure on educational and
recreational toys, rising demand for tech-enabled and STEM-oriented products,
and the growing impact of popular media franchises.
According
to TechSci Research report, “United States Toys Market – By Region, Competition,
Forecast & Opportunities, 2030F”, the United States Toys Market stood
at USD 27.89 Billion in 2024 and is anticipated to grow USD 36.85 Billion by 2030
with a CAGR 4.75% during
forecast period. The United States toys market stands as one of the
largest and most dynamic in the world, driven by a combination of innovation,
cultural influence, and evolving consumer preferences. With children and adults
alike engaging in various forms of play, the demand for toys continues to
expand beyond traditional segments. The market encompasses a wide range of
categories, including action figures, dolls, board games, puzzles, electronic
toys, and outdoor and sports equipment. The increasing intersection of
entertainment, education, and technology has redefined what toys
represent—transforming them from mere playthings into tools for learning,
social interaction, and emotional development. As of recent years, the U.S.
toys market has consistently demonstrated resilience, even amid broader
economic challenges, buoyed by consistent consumer spending and evolving retail
strategies.
Another
significant trend shaping the U.S. toys market is the growing popularity of
licensed toys and collectibles inspired by movies, TV shows, and video games.
Franchises such as Marvel, Star Wars, Pokémon, and Disney continue to exert a
massive influence on children’s preferences, as well as on adult collectors.
These partnerships between toy manufacturers and entertainment companies allow
for the creation of products that resonate with fans of all ages.
The distribution landscape in the U.S.
has seen a profound shift, with e-commerce emerging as a dominant force. The
convenience of online shopping, combined with a broader product range and
personalized marketing, has transformed consumer purchasing behavior. Major
platforms such as Amazon, Walmart, and Target have expanded their toy
categories online, while direct-to-consumer (DTC) channels are being embraced
by brands seeking to build stronger customer relationships.
Browse
over xx market data Figures spread through xx Pages and an in-depth TOC on
" United States Toys Market”
The United
States Toys Market is segmented into product type, distribution channel, and
company.
Based on the product type, Supermarkets/hypermarkets
have emerged as the dominating distribution segment in the United States toys
market due to their widespread accessibility, extensive shelf space, and
ability to offer a diverse range of products under one roof. These large retail
outlets attract a high footfall, making them ideal for impulse toy purchases,
especially during holiday seasons and promotional events. Consumers benefit
from the convenience of purchasing toys alongside other household items, while
retailers leverage strategic product placements to boost visibility. Moreover,
partnerships between toy manufacturers and retail giants like Walmart and
Target ensure the availability of popular and licensed toys, further driving
sales. Their competitive pricing, frequent discounts, and trusted brand
presence solidify their dominance in the U.S. toy retail landscape.
Based on the region, West region of the United States is rapidly emerging as the
fastest-growing segment in the toy market, fueled by a tech-savvy and
trend-conscious consumer base. States like California, Washington, and Oregon
are leading this growth due to their strong preference for innovative,
educational, and digitally integrated toys. The region’s vibrant entertainment
industry and proximity to major tech companies contribute to the popularity of
licensed and interactive products. Additionally, consumers in the West are early
adopters of sustainable and premium toys, aligning with broader lifestyle
values. This dynamic environment, combined with a high concentration of urban,
affluent households, is driving increased demand and making the West a prime
growth area for toy retailers and manufacturers.
Major companies
operating in United States Toys Market are:
- Hasbro
Inc.
- Mattel
Inc.
- Spin
Master
- MGA
Entertainment Inc.
- Radio
Flyer
- K’Nex
Industries Inc.
- Funko
Inc.
- LEGO
Group
- Vtech
- Ravensburger
Download Free Sample Report
Customers can
also request for 10% free customization in this report.
“The U.S. toys
market is driven by rising consumer demand for educational and STEM-based toys,
growing disposable incomes, and the popularity of tech-integrated products. Key
trends include the rise of sustainable toys, digital transformation, and
increased influence of media franchises. The shift toward e-commerce and
direct-to-consumer channels is reshaping purchasing behavior. Additionally,
collectibles targeting adults, or "kidults," are gaining traction.
Sustainability and ESG initiatives are gaining traction.,” said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based management
consulting firm.
“United States Toys
Market By Product Type (Outdoor and Sports Toys, Dolls, Vehicles Toys, Plush
Toys, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty
Stores, Online, Others), By Region, Competition, Forecast & Opportunities,
2020-2030F”, has evaluated the future growth potential of United
States Toys Market and provides statistics & information on market size, structure
and future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the United States Toys
Market.
Contact Us-
TechSci
Research LLC
420 Lexington
Avenue, Suite 300,
New York, United
States- 10170
M: +13322586602
Email: [email protected]
Website: www.techsciresearch.com