India Eco-Friendly Home Hygiene Products Market to Grow with a CAGR of 12.21% through 2030F
The India Eco-Friendly Home
Hygiene Products Market is driven by factors such as rising health and
environmental awareness, growing urbanization, increased disposable income, and
rising demand for chemical-free products.
According
to TechSci Research report, “India Eco-Friendly Home Hygiene Products Market
– By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Eco-Friendly
Home Hygiene Products Market was
valued at USD 14.25 Billion in 2024 and is expected to reach USD 28.44 Billion by
2030 with a CAGR of 12.21% during the forecast period. The India Eco-Friendly
Home Hygiene Products Market is witnessing robust growth, driven by increasing
consumer awareness about health, sustainability, and environmental
preservation. As urban households become more conscious of the impact of
chemical-laden cleaning agents on personal health and the environment, demand
for plant-based, biodegradable, and toxin-free alternatives is on the rise.
These products, which include floor cleaners, dishwashing gels, toilet
cleaners, detergents, and multi-surface sprays, are becoming popular among
consumers who are prioritizing safety for children, pets, and the planet. The
shift from conventional cleaners to eco-friendly ones is also supported by
growing concerns about indoor air pollution and water contamination caused by
chemical residues from traditional products.
A major force propelling market
expansion is the digital transformation, with online sales channels becoming
the fastest-growing segment. E-commerce platforms like Amazon, Flipkart, and
BigBasket, along with brand-owned websites, provide consumers with convenient
access to a wide range of eco-friendly products. Digital-native and
direct-to-consumer (D2C) brands are leveraging social media, influencer
marketing, and digital storytelling to educate consumers, offer trial kits, and
create loyal customer communities around green living. These channels also
allow brands to reach underserved markets across Tier 2 and Tier 3 cities,
where availability of eco-friendly products in traditional retail remains
limited.
The market is expected to be shaped by
key trends, such as the development of sustainable packaging, rise in B2B and
institutional adoption, and a growing focus on concentrated, waterless product
formulations. Refill packs, reusable containers, and compostable packaging are
becoming popular as consumers strive to reduce plastic waste. At the same time,
institutions like hospitals, schools, and corporate offices are increasingly
opting for eco-friendly cleaners to support ESG initiatives and green
certifications. As environmental consciousness deepens across consumer and
commercial segments alike, India’s eco-friendly home hygiene products market is
poised for sustained, long-term growth, supported by innovation, digital reach,
and a shared commitment to sustainability.
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" India Eco-Friendly Home Hygiene Products Market”
The India Eco-Friendly
Home Hygiene Products Market is segmented into product type, distribution
channel and region.
Based
on distribution channel, Supermarkets and hypermarkets dominated the India
eco-friendly home hygiene products market due to their extensive reach, strong
consumer trust, and ability to offer a wide variety of products under one roof.
These large retail formats provide an ideal platform for consumers to
physically inspect and compare eco-friendly products, read labels, and make
informed purchasing decisions. Their strategic placement in urban and
semi-urban areas, coupled with frequent promotional offers and attractive shelf
displays, significantly influence consumer behavior. Many consumers still
prefer offline shopping for household essentials, and supermarkets serve as the
first point of exposure to new eco-friendly brands. Additionally, established
retailers often collaborate with emerging green brands, helping them gain
visibility and credibility in a competitive market.
Based on region, The South region of India is currently
the fastest-growing market for eco-friendly home hygiene products, propelled by
heightened environmental consciousness, urbanization, and a strong presence of
sustainability-focused startups. Cities like Bengaluru, Chennai, and Hyderabad
are at the forefront of this growth, with consumers increasingly seeking
natural, plant-based cleaning solutions that are safe for both health and the
environment. This surge is further supported by the region's robust digital
infrastructure, facilitating widespread access to eco-friendly products through
e-commerce platforms. Additionally, the South's rich tradition of using natural
ingredients in daily life aligns seamlessly with the principles of eco-friendly
living, reinforcing its position as the fastest-growing region in this market
segment.
Major companies
operating in India Eco-Friendly Home Hygiene Products Market are:
- GlobalBees
Brands Pvt. Ltd. (The Better Home)
- Aditya
Renewtech LLP (GreenWorx)
- Rutu
Biosys Private Limited (Biodoc)
- Be
Better Personal Care Private Limited (Born Good)
- GreenPledge
Products Pvt. Ltd. (PureCult)
- Pon
Pure Chemical India Private Limited (Vooki)
- Seventh
Generation, Inc.
- Harvestwild
Organic Solutions Private Limited (BubbleNut Wash)
- Herbal
Strategi Homecare Pvt. Ltd
- Organica
Biotech Pvt. Ltd.
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“The India eco-friendly home hygiene
products market is driven by rising health and environmental awareness,
urbanization, and increasing demand for chemical-free, plant-based cleaning
solutions. Consumers are seeking safer alternatives for their homes and
families. Key trends include the adoption of sustainable packaging, rise in
online sales through D2C brands, and growing preference for Ayurvedic and
biodegradable products. Digital marketing and influencer campaigns are shaping
consumer choices.” said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
“India Eco-Friendly Home
Hygiene Products Market By Product Type (Floor Cleaner, Detergent Liquid,
Dishwash Gel, Toilet Cleaner, Glass & Multi-surface Cleaner, Others), By
Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others),
By Region, Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of India Eco-Friendly Home Hygiene
Products Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Eco-Friendly Home
Hygiene Products Market.
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