Vietnam Oral Care Market to Grow with a CAGR of 7.18% through 2030
Increasing Awareness of Dental Health and Population Growth and Urbanization are expected to drive the Vietnam Oral Care Market growth in the forecast period, 2026-2030
According to TechSci Research report, “Vietnam Oral
Care Market – By Region, Competition, Forecast & Opportunities, 2030F”, Vietnam
Oral Care Market stood at USD 194.40 Million in 2024 and is anticipated to grow
with a CAGR of 7.18% through 2030.
Vietnam's growing population, coupled with rapid urbanization, is a key driver of expansion in the oral care market. Urban areas, marked by higher income levels, better education, and improved healthcare access, are seeing increased spending on oral hygiene products. At the same time, urban lifestyles expose individuals to dental health risks such as processed food consumption, smoking, and air pollution, further boosting the demand for effective oral care solutions.
Lifestyle and dietary shifts also play a significant role in driving the demand for oral care products. As urbanization progresses and disposable incomes rise, there is a noticeable shift towards Western diets, characterized by a higher intake of sugary and acidic foods. This dietary change is contributing to oral health issues such as tooth decay, gum disease, and enamel erosion, thus intensifying the need for specialized oral care solutions.
The Vietnamese oral care market is also marked by continuous innovation and technological advancements, which are driving consumer demand. Manufacturers are regularly introducing new products with improved features and formulations, such as advanced whitening toothpastes, electric toothbrushes with oscillating bristle technology, and antibacterial mouthwashes. These innovations appeal to consumers seeking high-performance oral care solutions.
Rising disposable incomes are fueling the demand for premium oral care products and services. As consumers have more discretionary income, they are increasingly willing to invest in high-quality oral care items offering added benefits like advanced whitening, enamel protection, and sensitivity relief. This trend toward premiumization is broadening the product range and enhancing the overall value of the market, driving sustained growth.
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The Vietnam Oral Care Market is segmented into type, distribution
channel, end user, and company.
Based on distribution channel, Consumer Stores segment
dominated the Vietnam Oral Care Market. Consumer stores, encompassing
supermarkets, hypermarkets, and convenience stores, boast extensive coverage
across both urban and rural regions of Vietnam, serving as convenient hubs for
oral care product purchases owing to their proximity and accessibility. With an
extensive network of consumer stores, oral care brands effectively tap into a
wide demographic range, inclusive of remote areas.
These retail outlets offer a diverse array of oral
care products sourced from various brands, catering to diverse consumer
preferences and budgetary considerations. This breadth enables consumers to
conduct comparative assessments of products, brands, and pricing within a
single location, facilitating well-informed purchase decisions. The
availability of a wide product range stimulates consumer exploration and
experimentation, thereby fostering market expansion. Consumer stores frequently
orchestrate promotional endeavors, featuring discounts, special offers, and
promotional displays on oral care products. Initiatives such as
buy-one-get-one-free promotions or bundled discounts incentivize consumers to
make bulk purchases or sample new products. Simultaneously, in-store
advertisements bolster product visibility and drive sales, augmenting consumer
engagement and brand exposure.
Major companies operating in Vietnam Oral Care Market
are:
- Colgate Palmolive (Vietnam) Limited
- Unilever PLC
- Johnson & Johnson Services, Inc
- Amway Vietnam Company Limited
- P&G Vietnam
- GSK Pharma Viet Nam Company Limited
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“Vietnam oral care market presents a dynamic landscape
driven by factors such as increasing awareness of dental health, population
growth and urbanization, product innovation, and distribution channels like
consumer stores. As the population continues to grow and consumer preferences
evolve, there are abundant opportunities for oral care brands to innovate,
expand their reach, and meet the diverse needs of Vietnamese consumers. With
strategic investments in product development, marketing, and distribution, companies
can position themselves for sustained growth and success in this burgeoning
market”, said Mr. Karan Chechi, Research Director of TechSci Research, a
research-based management consulting firm.
“Vietnam Oral Care Market, By Type (Toothpaste {Paste, Gels, Powders, Polishes}, Toothbrush {Manual, Electric, Battery Powered}, Mouthwashes/Rinses {Non-Medicated v/s Medicated}, Dental Accessories {Dental Flosses, Breath Fresheners, Dental Water Jets, Tongue Scrapers, Others}, Denture Products {Cleaner v/s Fixatives}, Others), By Distribution Channel (Consumer Stores, Retail Pharmacies, Online Distribution, Dental Dispensaries), By End User (Dental Hospitals & Clinics, Homecare), By Region, Competition Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Vietnam
Oral Care Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in Vietnam Oral Care Market.
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