United States Tissue Paper Market to Grow at a CAGR of 4.30% in the Forecast Period
United States Tissue Paper
Market is driven by various factors such as changing consumer lifestyles,
hygiene awareness, sustainability initiatives, and the growing prominence of
e-commerce.
According
to TechSci Research report, “United States Tissue Paper Market – By Region,
Competition, Forecast and Opportunities, 2018-2028F”, the United States Tissue Paper Market stood at USD 13.65
billion in 2022 and is anticipated to grow with a CAGR of 5.3% in the forecast
period, 2024-2028. The United States tissue paper
market is a substantial and thriving industry that plays a critical role in the
daily lives of millions of Americans. This market encompasses a wide range of
products, from facial tissues and toilet paper to paper towels and napkins, all
of which are indispensable in homes, businesses, and public facilities.
The history of the tissue paper market
in the United States dates back to the early 20th century when facial tissues
were first introduced as a disposable alternative to cloth handkerchiefs.
However, it wasn't until the mid-20th century that tissue paper products became
widely popular and readily available. The introduction of toilet paper, paper
towels, and napkins revolutionized household and commercial hygiene practices.
Over the years, the tissue paper market
in the United States has undergone significant transformations. The market has
grown both in terms of product variety and market size. Innovations, such as
the introduction of multi-ply tissues and decorative designs, have shaped
consumer preferences and expanded the application of tissue paper products.
The tissue paper market in the United
States is marked by several key dynamics. Firstly, it is a highly competitive
industry with numerous manufacturers, both large and small, vying for market
share. Major players in the market include Kimberly-Clark, Procter &
Gamble, Georgia-Pacific, and others. These companies offer a wide range of
tissue paper products under various brand names, catering to the diverse needs
of consumers.
Market dynamics are also influenced by
factors like consumer demographics, economic conditions, and technological
advancements. For instance, changing consumer preferences and hygiene concerns
have driven the market towards softer and more absorbent tissue products.
Economic conditions can impact consumers' purchasing decisions, leading to
shifts in product demand, such as the preference for economy brands during
economic downturns.
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The tissue paper market is also
influenced by environmental concerns, with a growing emphasis on sustainable
and eco-friendly products. Consumers and manufacturers alike are increasingly
seeking environmentally responsible alternatives, which has led to innovations
in recyclable and biodegradable tissue paper products.
Environmental Considerations:
The tissue paper industry has faced
scrutiny and evolved in response to environmental concerns. The production of
tissue paper traditionally involved cutting down trees and intensive water
usage. However, in recent years, the industry has made significant efforts to
adopt more sustainable practices.
Many tissue paper manufacturers have
committed to responsible forestry practices by obtaining certification from
organizations like the Forest Stewardship Council (FSC), ensuring that the wood
used for paper production is sourced from sustainably managed forests.
Additionally, some companies have increased the use of recycled paper in their
products, reducing the demand for virgin wood pulp.
The issue of waste and disposal is also
a critical environmental concern in the tissue paper market. With the
increasing emphasis on reducing waste and promoting recycling, some tissue
paper manufacturers have started producing products with higher post-consumer
recycled content and promoting responsible disposal practices among consumers.
The future of the United States tissue
paper market is promising, marked by several key trends. Sustainability will
continue to be a major focus, with increasing demand for eco-friendly products
and packaging. This trend is expected to drive innovation in manufacturing
processes, leading to reduced environmental impact.
Moreover, the tissue paper market will
continue to be influenced by technological advancements. Improved product
designs, enhanced softness, and absorbency will remain key factors in consumer
purchasing decisions. Smart packaging, incorporating features like resealable
closures and indicator strips, may also become more prevalent.
E-commerce is expected to play a
significant role in the future of the tissue paper market. The convenience of
online shopping, coupled with subscription services, will impact how consumers
purchase tissue paper products. Manufacturers and retailers will need to adapt
to this changing landscape by optimizing their e-commerce strategies and
logistics.
The United States tissue paper market is
segmented into product, end user, sales channel, and region.
Based
on product, the market is segmented into toilet paper, kitchen towel, facial
tissues, napkins, and others (wipes, decorative tissue, etc.). Among these,
toilet paper has a significant share in the United States tissue paper market.
The demand for toilet paper in the United States is consistently high, making
it one of the most sought-after tissue paper products. This demand is driven by
several factors. Firstly, toilet paper is an essential personal care product,
fulfilling a basic human need for sanitation and comfort. Its widespread use in
households, public facilities, and commercial spaces ensures a steady market
demand.
Based
on region, the market is segmented into South, West, Mid-West, North-East.
Among these, South has a significant share in the United States tissue paper
market. The South is home to numerous well-established pulp and paper mills,
many of which are equipped with state-of-the-art technology and production
capabilities. These facilities produce high-quality paper products, enabling
manufacturers to meet the demands of the tissue paper market efficiently.
Key
market players in the United States Tissue Paper market include:
- Kimberly-Clark
Corporation
- The
Procter & Gamble Company
- Cascades
Inc.
- Clearwater
Paper Corporation
- INTERNATIONAL
PAPER COMPANY
- Essity
Aktiebolag (publ)
- Sofidel
America Corp.
- Von
Drehle Corporation
- First
Quality Tissue LLC
- OASIS
TISSUE, LLC
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“The
United States tissue paper market is a dynamic and essential industry that has
evolved significantly over the years. As consumer preferences, environmental
concerns, and technological innovations continue to shape the market, the
future holds promise for a more sustainable, innovative, and convenient tissue
paper industry. With ongoing efforts to balance convenience and environmental
responsibility, the tissue paper market remains a vital part of American daily
life.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based Global management consulting firm.
“United
States Tissue Paper Market
Segmented By Product (Toilet Paper, Kitchen Towel,
Facial Tissues, Napkins, and Others (Wipes, Decorative Tissue, etc.)), By End
User (Residential, Hospital, Food and Beverage Industry, and Others (Malls and
Multiplex, Schools, Colleges, etc.)), By Sales Channel (Supermarkets/Hypermarkets,
Departmental Stores, Pharmacy/Drug Stores, Online, and Others (Direct Sellers,
General Merchandised Retailers, etc.)), By Region, Competition, Forecast and Opportunities,
2018-2028F, has evaluated the future growth
potential of United States Tissue Paper market and provides statistics and
information on market structure, size, share, and future growth. The report
intends to provide cutting-edge market intelligence and help decision-makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the United States Tissue Paper market.
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