Industry News

Cooper opens first sales office in Brazil

Brazil:  Tyre giant, Cooper Tire & Rubber Co. has established its first sales office in Sao Paulo, Brazil to strengthen its sales and distribution network in the country. The new sales office, Cooper Tire & Rubber Co. Brasil Fabricacao, Importacao e Distribuicao de Pneus Ltda. is established as a step in the direction of long term strategic plan to expand in Latin America. Prior to opening the first sales office in Brazil, the company has been operating through its sales agents in more than 20 Latin American and Caribbean nations. In 2014, the company has anticipated to sell around five million units tyres across Latin America by 2020.

The sales office will be led by Durval Amaral, general manager, Cooper tyres. “Cooper Tyre has put in place an outstanding core leadership team with decades of industry experience and knowledge specific to Latin America”, said Luis Ceneviz, managing director of Cooper’s Latin America Tyre.

As a step towards Latin America expansion plan, Cooper Tyre hired in February 2015. Mr. Ceneviz to look after its Latin America operation.

TechSci Research believes that opening a sales office in Brazil will strengthen Cooper Tyre’s sales and distribution network in the country. The recent report published by TechSci Research, Brazil Tyre Market Forecast and Opportunities, 2020 states that major factors expected to propel Brazil tyre market includes consistent increase in production and sales of passenger cars & two-wheelers coupled with rising demand for tyres from the replacement segment. Further, the report forecast that Passenger Car Tyre Segment is anticipated to maintain its dominance in Brazil Tyre Market. Growth in demand for passenger car tyres in Brazil is being driven by expanding passenger car fleet size, growing passenger car production and sales, economic growth and growing consumer preference for passenger cars.

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