United States Eyewear Market to Grow with a CAGR of 6.83% through 2030

The United States eyewear market is driven by fashion trends, increasing screen time, and rising awareness of eye health. Demand for prescription glasses and blue light filters continues to grow

According to TechSci Research report, “United States Eyewear Market – By Region, Competition, Forecast & Opportunities, 2030F”, the United States Eyewear market stood at 36.45 billion in 2024 and is anticipated to grow USD 54.01 billion by 2030 with a CAGR of 6.83% during forecast period. The United States eyewear market is a dynamic and multifaceted industry, driven by evolving consumer preferences, technological innovation, and growing awareness of eye health. This market encompasses a wide range of products, including prescription glasses, contact lenses, sunglasses, and reading glasses. With the increasing need for vision correction and the rising popularity of eyewear as a fashion accessory, the U.S. has become one of the world’s most lucrative regions for eyewear sales. Factors such as aging demographics, digital screen exposure, and lifestyle shifts continue to shape the growth and direction of the market.

One of the key forces behind the expansion of the U.S. eyewear market is the aging population. As the baby boomer generation advances in age, the demand for corrective eyewear has surged. Presbyopia, myopia, and other vision impairments become more common with age, leading to higher adoption of prescription glasses and contact lenses. In parallel, screen time among younger consumers has risen dramatically, prompting early onset of vision problems and driving the need for corrective eyewear even among teenagers and young adults. This has expanded the market’s demographic base, creating sustained demand across all age groups.

Sustainability has emerged as another notable trend influencing the U.S. eyewear market. Environmentally conscious consumers are gravitating toward eyewear made from biodegradable, recycled, or ethically sourced materials. Several new and established brands have launched eco-friendly collections, appealing to millennials and Gen Z shoppers who prioritize sustainability in their purchasing decisions. Transparency around sourcing, production practices, and packaging is becoming a differentiator, encouraging innovation in design and supply chain management.

Despite strong growth, the U.S. eyewear market faces several challenges. Price sensitivity remains a concern, particularly as competition intensifies from online players offering budget-friendly options. Regulatory hurdles, such as prescription requirements and insurance limitations, can also create friction in the buying process. Additionally, traditional brick-and-mortar stores must continuously innovate to retain relevance as consumer behavior shifts toward digital-first experiences.

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The United States Eyewear market is segmented into product type, end-user, sales channel, and company.

Based on the sales channel, the online segment is the fastest-growing channel in the United States eyewear market, driven by increasing consumer preference for convenience, affordability, and digital experiences. E-commerce platforms and direct-to-consumer brands like Warby Parker have revolutionized how consumers shop for eyewear, offering virtual try-on tools, home trials, and online eye exams. The rise of digital-native shoppers, along with improved logistics and customer service, has made purchasing prescription glasses, contact lenses, and sunglasses online more accessible and appealing. Competitive pricing, personalized recommendations, and seamless return policies further boost the segment’s growth, positioning online sales as a key driver of market expansion.

Based on the region, ​the Western United States is experiencing rapid growth in the eyewear market, driven by factors such as increasing disposable income, a strong fashion culture, and a tech-savvy population. States like California, Washington, and Colorado contribute significantly to this expansion, with consumers showing a preference for both functional and stylish eyewear. The region's adoption of e-commerce platforms and direct-to-consumer brands further accelerates market growth. Additionally, the Western U.S. benefits from a high concentration of retail stores and optical centers, providing consumers with convenient access to a wide range of eyewear options. These combined elements position the West as a leading region in the U.S. eyewear market.

Major companies operating in United States Eyewear market are:

• EssilorLuxottica SA
• Bausch Health Companies Inc.
• Johnson & Johnson Vision Care, Inc.
• Alcon Vision LLC
• The Cooper Companies, Inc.
• Safilo USA, Inc.
• Menicon America, Inc.
• Hoya Vision Care
• Carl Zeiss Vision Inc.
• Zenni Optical, Inc.

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“The major driver is the growing awareness of eye health and the importance of regular eye checkups. As consumers become more health-conscious, they are more likely to seek vision correction solutions and preventive care. This has increased foot traffic to optical stores, vision clinics, and retail chains offering comprehensive eye exams and prescription services. Furthermore, eyewear is no longer viewed solely as a medical necessity. It has evolved into a lifestyle product, with consumers purchasing multiple pairs for different occasions, outfits, and functions. This fashion-forward shift has spurred demand for trendy frames, designer collaborations, and limited-edition collections, particularly in the sunglasses segment,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

United States Eyewear Market, By Product Type (Sunglasses, Spectacles, Contact Lenses, Sports Eyewear, Others), By End-User (Women, Men, Unisex), By Sales Channel (Specialty Stores, Supermarkets/Hypermarkets, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Eyewear market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Eyewear market.

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