United States Candy Market to be Led by Chocolate Candy Segment, through 2028

The growing popularity of different types of candies among people of all ages and the increase in purchasing power are the leading factors driving the United States candy market during the forecast period.

According to TechSci Research report, “United States Candy Market –By Region, Competition, Forecast & Opportunities, 2028,” the candy market in the United States is forecast to grow at an impressive CAGR in the forecast period and has a significant demand for candy is the retail sector, particularly in the confectionery and grocery segments. Candy is a popular impulse purchase item in grocery stores. Consumers often pick up candies at checkout counters or while browsing aisles. Grocery stores typically have dedicated sections for candies, ranging from popular chocolate bars to various types of candies and chewing gum. Convenience stores also play a crucial role in the candy market. Due to their strategic locations and extended operating hours, they attract a considerable number of customers looking for quick snacks, including candies.

Additionally, with the rise of e-commerce, the online retail sector has become an important channel for candy sales in the United States. Many candy manufacturers and retailers have established online stores, making it convenient for consumers to purchase candies from the comfort of their homes., which is also expanding the market of candy market in the United States.

In the United States, the demand for candies tends to increase during holidays, celebrations, and special events, such as Halloween, Christmas, Easter, and Valentine's Day. During these times, various retail sectors, including grocery, specialty stores, and online retailers, experienced a surge in candy sales. Candy companies can diversify their product lines to cater to a broader range of consumer preferences. This can involve introducing new flavors, textures, and packaging designs to appeal to different age groups and demographics.

Furthermore, the growing trend of health consciousness presents an opportunity for candy manufacturers to develop and promote healthier alternatives. This includes sugar-free candies, candies made with natural sweeteners, and products with added nutritional value, such as fortified candies with vitamins or functional ingredients. Additionally, the rise of plant-based and vegan diets also influenced the candy market. Consumers were looking for candies free from animal-derived ingredients, such as gelatin and dairy, leading to the introduction of more vegan-friendly options. For this, in 2023, Hershey announced two new dairy-free products i.e., Reese's plant-based peanut butter cups, and a vegan chocolate Hershey bar with almonds and sea salt, each made with oats instead of dairy and designed to taste like milk chocolate.

Additionally, as demographics change, so do consumer preferences. The candy market needs to be agile in understanding and adapting to the tastes and demands of new generations of consumers. For example, the preferences of Generation Z and millennials may differ from those of previous generations, requiring innovative product offerings and marketing strategies.

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The United States candy market is segmented based on product type, sales channel, by region. Based on the product type the market is fragmented into sugar candy, chocolate candy, and gum candy. Among which sugar candy has significant share due to the continuous launch of innovative products supported by aggressive branding.

Based on sales channels, the market is fragmented into supermarkets/hypermarkets, departmental stores, convenience stores, online, and non-retail. Among these, the online segment has surfaced as the fastest-growing one due to the convenience offered and the rising preference of consumers toward online channels

Key market players in the United States Candy Market include:

·                Mars, Incorporated

·                The Hershey Company

·                Ferrara Candy Company

·                Mondelez International, Inc.

·                General Mills, Inc.

·                Tootsie Roll Industries, Inc.

·                See's Candy Shops, Inc.

·                pladis North America, Inc.

·                Taffy Town, Inc

·                Taste of Nature, inc.

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“The United States candy market is witnessing high demand due to the growing popularity of different types of candies among people of all ages, high demand owing to the rising popularity of gifting and sharing among friends and increase in purchasing power of consumers are the leading factors driving the United States candy market during the forecast period. Additionally, continuous product innovation, including new flavors, textures, and packaging designs by the companies will expand the market of candy in the United States during the forecast period,” said Mr. Karan Chechi, Research Director at TechSci Research, a research-based global management consulting firm.

United States Candy Market By Product Type (Sugar Candy, Chocolate Candy, and Gum Candy), By Sales Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, and Non-Retail), By Region, Competition, Forecast and Opportunities, 2028 has evaluated the future growth potential of candy in the United States and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the United States candy market.

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