Press Release

Asia-pacific is expected to dominate the Global Ayurvedic Toothpaste Market till 2026

Growing prevalence of dental caries and awareness about dental hygiene is expected to drive the demand for global ayurvedic toothpaste market in the forecast period.

According to TechSci Research report, “Global Ayurvedic Toothpaste Market By Type (Paste, Cream, Gels, Powdered) By Ingredient Type (Neem, Mint, Basil, Spice Extract, Others) By Pack Size (25gm, 50gm, 100gm, Others) By Distribution Channel (General Store, Hypermarket\Supermarket, Pharmacies\Drug Store, Online) By Company, By Region, Forecast & Opportunities, 2026”, The global ayurvedic toothpaste market is expected to witness steady growth for the upcoming five years. Availability of ayurvedic toothpaste in different forms such as gels, pastes and powder are expected to provide wide range of choices to consumers is boosting the ayurvedic toothpaste market world-wide. Growing consumer awareness of long-term harmful effects of using chemical products containing artificial ingredients is accelerating the demand for ayurvedic toothpaste market. Toothpastes are crucial for maintain good oral hygiene as they cater to different needs of teeth such as cleaning, reducing the bad breath and sensitivity, and helps to maintain the whitening of teeth. Ayurvedic toothpastes are made up of plant extract, aloe vera, soda, eucalyptus oil and essential oils and is free from chemicals, parabens, fluorides, and artificial sweeteners. Increase in awareness about personal health and maintain oral hygiene is fostering the ayurvedic toothpaste market growth. Brushing regularly with ayurvedic toothpastes helps in strengthening weak spots and prevent early stages of tooth decay. It also aids in soothing troubled gums and provide protection and freshness to teeth. Surge in inclination towards tobacco products which effects the oral health adversely is have led to increase in demand for easy to go and convenience herbal products.

The COVID-19 outbreak across the world which has been declared as pandemic by World Health Organization has affected countries adversely. Leading authorities-imposed lockdown restrictions and released a set of precautionary measures to contain the spread of novel coronavirus. Coronavirus affected patients started suffering from shortness of breath along with coughing and sneezing. Government increased the capacity of hospitals as a greater number of patients were getting affected daily and getting admitted into the hospital facilities. Manufacturing units were shutdown and lack of skilled workforce led to decline in production of ayurvedic toothpaste. However, after the ban on lockdown was lifted, manufacturing units started the manufacturing process again with lower production of ayurvedic toothpaste and the market is expected to pick up the pace eventually.

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Global ayurvedic toothpaste market is segmented into type, ingredient type, pack size, distribution channel, regional distribution, and company. Based on distribution channel, market is further divided into general store, hypermarket/supermarket, pharmacies/drug store and online. The hypermarket/supermarket segment is expected to dominate the ayurvedic toothpaste market for the forecast period, 2022-2026 as large number of people visit the supermarket to buy different products as the products have high visibility in these markets. Increase in social media campaigns and camps by major players to raise the awareness of consumers is accelerating the ayurvedic toothpaste market growth. Based on ingredient type, market is majorly categorized into neem, mint, basil, spice extract and others. The neem segment is expected to hold market share for the next five years as it is used to treat halitosis. Also, the regular use of neem for brushing of teeth reduces the chance of plague and dental caries and is helpful to maintain oral hygiene of consumers.

Colgate-Palmolive Company, The Himalaya Drug Company, Dabur India Ltd, Vicco Laboratories Private Limited, Patanjali Ayurved Limited, Unilever Plc., Amway Corporation, GlaxoSmithKline Plc., The Procter & Gamble Company, Henkel AG & Co. KGaA are the leading players operating in global ayurvedic toothpaste market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several ayurvedic toothpaste manufacturers are coming up with their technologically advanced offerings.

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“Manufacturers are adopting online platforms to sell the ayurvedic toothpaste through these platforms to increase the reach and sales of the ayurvedic toothpastes. Offering of lucrative discounts and offers on online platforms along with the convenience of free home delivery is boosting the market global ayurvedic toothpaste growth. Hiring of celebrities for brand endorsements and launch of social media campaigns and advertisements is further expected to propel the demand of ayurvedic toothpastes until 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Global Ayurvedic Toothpaste Market By Type (Paste, Cream, Gels, Powdered) By Ingredient Type (Neem, Mint, Basil, Spice Extract, Others) By Pack Size (25gm, 50gm, 100gm, Others) By Distribution Channel (General Store, Hypermarket\Supermarket, Pharmacies\Drug Store, Online) By Company, By Region, Forecast & Opportunities, 2026has evaluated the future growth potential of global ayurvedic toothpaste market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of global ayurvedic toothpaste market.


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