Press Release

India Sanitary Pads Market to be Valued Over USD820 Million by FY2027

With rising literacy rates and government initiatives to distribute free sanitary pads mainly in rural parts of India, the India sanitary pads market is expected to grow at a faster pace.

According to TechSci Research report, “India Sanitary Pads Market By Product Type (Disposable & Reusable/Cloth), By Sales Channel (Supermarkets/Hypermarkets, Drugstore/Pharmacies, Online, Departmental Stores and Others), By Region, Competition, Forecast & Opportunities, FY2027F”, the India sanitary pads market is expected to grow at a steady CAGR of over 6% during the forecast period. In India, most women are diagnosed with vaginal and urinary tract diseases and infections every year due to bad menstrual hygiene. Awareness of intimate hygiene and growing preference for sanitary products such as tampons and panty liners have created a huge demand for women's sanitation products in the country. Also, the education has made women knowledgeable of the value of feminine and menstrual hygiene. Through higher literacy rates, women have come to know about various alternatives available in the market to sanitary napkins, such as tampons, menstrual cups, and panty liners. Over the last few years, the Indian government has begun collaborating with several private companies and non-governmental organizations to promote the use of sanitary pads. As a result, the demand for women's hygiene products has significantly risen in recent years.

Other factors such as the Indian government's ‘Swachh Bharat Abhiyan’ initiative includes the support of school teachers and state and district administrations for the introduction of healthy menstrual hygiene practices in semi-rural and rural areas. The goal of this program is to ensure access to subsidized sanitary products and to promote healthy menstrual hygiene practices across the country, especially in semi-rural and rural areas.

Browse 12 market Figures spread through 70 Pages and an in-depth TOC on  "India Sanitary Pads Market"


India sanitary pads market is segmented based on product type, sales channel, region, and company. Based on product type, the sanitary pads market in the country is segmented into disposable, and cloth/reusable pads. The disposable segment dominates the India sanitary pads market in FY2021 and continues to dominate in the forecast years as well. Women in India primarily use disposable pads or traditional fabric during menstruation. In the last decade, the government has pushed hard for women to use disposable pads, sending a message that disposable pads are the only hygienic way to deal with menstruation. Wherein, the reusable/cloth segment is expected to see the fastest growth in the future. As reusable sanitary pads are mostly made of high absorbing natural fibers which has a reusable liner or waterproof liner sewn in it which helps to make the pads leak-proof and comfortable. Also, the disposable pad is difficult to decompose, which may damage animal ecosystems, both on land and in water. Furthermore, the total cost of reusable pads is very low compared to the cost of conventional disposable pads used in a year. When used carefully, reusable sanitary pads can last for a year compared to disposable pads with a lifespan of just a few hours. This move may be an effective initiative not just to save the world, but also to protect women's health and well-being.

Based on the sales channel, the market is further split into supermarket/hypermarket, drug stores/pharmacies, online, departmental stores, and others. The offline segment has the largest share in the India sanitary pads market, due to easy availability. The online segment is estimated to have the largest CAGR during the forecast period. Undoubtedly, the COVID-19 pandemic has contributed to a situation in which customers are looking to shop online for basic needs. COVID-19 has completely transformed the views of consumers on personal health, which has now become a top priority. As a result, online shopping has become not only a necessity but more of a lifestyle transition as we adapt to the new normal. The pandemic is a kind of inflection point for the e-commerce industry in India, as more customers are now willing to shop online.

In terms of regional analysis, the India sanitary pads market is split into north, south, east, and west region. Among these regions, the south region dominates the India sanitary pads market. This is mainly due to the large urban population, increasing awareness among consumers, and increasing disposable income.

Procter & Gamble Corporation, Johnson & Johnson Private Limited, Unicharm India Private Limited, Kimberly Clark Corporation, Torunskie Zaklady Materialow Opatrunkowych S.A., Azah Personal Care Pvt. Ltd., Nua, and others are some of the leading players operating in India sanitary pads market. Procter & Gamble and Johnson & Johnson have the largest share in the India sanitary pads market due to its most popular product brands, Whisper and Stayfree, respectively.


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“Increasing market awareness of menstrual hygiene, as well as rising numbers of working women and growing income levels are some of the major aspects that stimulate the growth of women's hygiene products, leading to the growth of sanitary pads market in the country”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“India Sanitary Pads Market By Product Type (Disposable, & Reusable/Cloth), By Sales Channel (Supermarkets/Hypermarkets, Drugstore/Pharmacies, Online, Departmental Stores and Others), By Region, Forecast & Opportunities, FY2027F” has evaluated the future growth potential of India sanitary pads market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India sanitary pads market.


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