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FDA Rolls Out Campaign Highlighting Updated Nutrition Facts Label to Alert Customers

The new nutritional fact label will support consumers to make informed food and nutrition choices.

United States. The U.S. Food and Drug Administration kicked off a new educational campaign to promote the new nutrition facts label that appears on packaged food and drinks to help consumers, educational professionals, and educators maintain better health dietary practices. The new tagline for the campaign, “What’s In It For You” stresses upon the need to be aware of the food choices an individual makes by analysing the nutritional content before purchasing a packaged food or drink that contribute to healthy eating habits. The campaign includes downloadable educational materials of “food products”, indoor/outdoor advertising and videos, interactive label website, middle and high school curricula for promoting the new looks of Nutrition Facts Label. To increase more public awareness among general populations and sub-populations at risk of nutritional-based chronic diseases, FDA is planning to collaborate with public health and consumer groups, professional associations, and industry groups.

The refreshed design of the Nutrition Facts Label must include details on the calories, serving sizes, added sugars, and more based on the updated scientific information and new nutritional research as per FDA directives. The decision to make modifications Nutritional Label is the first major update to the label in over two decades. The updated nutrition label had been finalised in May 2016 and most manufacturers with annual food sales of USD10 million or more had to start using it on their packaged products from January 2020. Manufacturers with annual food sales under USD10 million have an additional year to start using the newly designed label on their products.

Addressing the FDA initiative, Director of the FDA’s Centre for Food Safety and Applied Nutrition commented, “If a consumer wants to know how many calories there are in a serving, that information is now highlighted. If a consumer wants to choose a food with more vitamin D or less added sugars, that information is now right there on the label.”

TechSci research said, “The rising incidences of chronic health disorders has created a need to aware people about the importance of being aware about the nutritional content of any food item so that the consumer can make informed decisions. Changing lifestyle patterns and shift towards sedentary lifestyle has led to an increased demand for nutritional supplements in daily routine. The introduction of new products coupled with increasing advancements in clinical nutrition is further expected to drive the market of Global clinical nutrition in the coming years.”

According to TechSci research report on “Global Organic Food Market By Product Type (Fruits & Vegetables; Meat, Poultry & Dairy; Processed Food and Others), By Distribution Channel (Store-based Retail and Non-Store-based Retail), By Region, Competition, Forecast & Opportunities, 2026”, global organic food market is projected to grow at a CAGR of 11% by 2026 owing to rising per capita spending of organic food products and increasing health awareness among global population.

According to TechSci research report on “Global Clinical Nutrition Market By Route of Administration (Oral, Intravenous), By Nutrition Type (Enteral Nutrition, Parental Nutrition), By Application (Metabolic Disorders, Eating Disorders, Stages of Development and Recovery, Others), By End User (Infant & Child, Adults, Geriatrics), By Substrates (Energy, Carbohydrates, Lipids, Proteins & amino acids, Water & electrolyte, Dietary fiber, Antioxidants), By Region, Competition, Forecast & Opportunities, 2025”, the global clinical nutrition market is projected to grow at a CAGR of 7.36% and hold a market value of USD82.23 billion by 2025. Some of the factors attributing to the growth of the market are increasing investments on research and development by government, growing malnourished population base and widespread use of clinical nutrition for treatment of chronic diseases.

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