Press Release

12.48 Million Ultrathin Portables Will Be Shipped Globally In 2012

 The new segment of thinner, portable and better performing notebooks called Ultrabooks powered by Intel core processors is all set to drive growth in Ultrathin portables market

The latest addition to the list of computing devices is Ultrathin Portables. Ultrathin Portables are thinner, lighter and better performing device which includes Ultrabooks and MacBook Air. Ultrabooks is an Intel’s trademark for a new series of notebooks in Ultrathin Portables category to compete Apple’s MacBook Air. Intel has specified the same physical specifications for Ultrabooks design with a price tag lower than the cheapest MacBook Air. Intel’s Ultrabooks were expected to be launched at prices lower than US$ 1,000 however, the initial set of Ultrabooks launched till date, were not able to fulfill this criterion. Out of the 9 models launched during first quarter of 2012, 3 were priced above US$ 1,000, 2 models were priced at US$ 1,000 and only 4 models were priced below US$ 1,000.

According to recently published report by TechSci Research ‘Global Ultrathin Portables ( Ultrabooks and MacBook Air ) Market Forecast and Opportunities, 2017’, the market for Ultrathin portables will expand enormously in the coming years. Globally, the Ultrathin potables (Ultrabooks & MacBook Air) market is expected to surpass 12.48 Million shipments by end of 2012. Globally, the Ultrabooks & MacBook Air Market is expected to grow at a CAGR of 92 percent till 2017. It is estimated that 18 new models of Ultrabooks will be launched in 2012 making it a spunky, skinny, sizzling market. However, the Ultrabooks numbers will fall short of Intel’s sales targets due to continuously increasing popularity of Apple’s MacBook Air.


The market size will expand as more vendors enter the market and offer competitive products at competitive prices. With 6 different manufacturers launching Ultrabooks within 6 months of the announcement made by Intel shows that every major player who has failed in Tablet PC’s market is all set for boosting Ultrathin portables market. Within just one quarter after launching the Ultrabooks Acer managed to record sales of more than 250,000 shipments showing the kind of potential Ultrathin portables hold in the coming years.

Global Ultrathin Portables ( Ultrabooks and MacBook Air ) Market Forecast and Opportunities, 2017” has evaluated the future growth potential of global Ultrabooks and MackBook Air market and provides statistics and information on market structure, shipments and sales trends. The report will suffice in providing the intending clients with cutting-edge market intelligence and help them take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers and key challenges faced by the industry.