Press Release

Latin America Two-Wheeler Tire Market to Grow with a CAGR of 4.58% through 2028

Rapid urbanization and affordability and fuel efficiency of two-wheelers are the factors driving the market in the forecast period 2024-2028


According to TechSci Research report, “Latin America Two-Wheeler Tire Market –Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Market stood at USD 1,823 Million in 2022 and is anticipated to grow with a CAGR of 4.58% in the forecast period, 2024-2028. The Latin America Two-Wheeler Tire Market has been experiencing significant growth and transformation in recent years. This can be attributed to several key factors that shape the market's landscape. One of the primary drivers of the Latin America two-wheeler tire market is the region's rapid urbanization. As more people move to urban areas, traffic congestion becomes a prevalent issue. In response, many individuals and businesses turn to two-wheelers as a practical solution for navigating through crowded cities. Motorcycles and scooters are particularly favored for their maneuverability in congested traffic, making them an ideal choice for daily commuting. This urbanization trend has fueled the demand for two-wheelers and, consequently, two-wheeler tires.

Affordability and cost-effectiveness are another critical aspect driving the market's growth. Two-wheelers are often more affordable to purchase and operate than four-wheelers. This affordability factor makes them accessible to a wide range of consumers, including those with limited disposable income. In regions with varying economic conditions, many individuals opt for two-wheelers as a cost-effective means of transportation. Lower initial purchase prices and reduced fuel expenses contribute to the appeal of two-wheelers, resulting in a consistent demand for replacement tires.

Additionally, environmental concerns and a focus on fuel efficiency are reshaping consumer preferences. The rising awareness of environmental issues is prompting consumers to consider more fuel-efficient and eco-friendly transportation options. Two-wheelers are perceived as having a smaller environmental footprint compared to larger vehicles, making them an attractive choice for eco-conscious consumers. This trend has led to the development of specialized tires that maximize mileage while offering adequate grip and durability, further boosting the demand for such high-efficiency tires.

Safety regulations and the need for tire improvements also play a crucial role in the market. Safety concerns associated with two-wheelers, including accidents, have led to heightened government scrutiny and regulatory standards. As a result, tire manufacturers are developing safer and more reliable tires with improved traction, braking capabilities, and resistance against tread-related damage. Meeting these safety requirements is essential to ensure rider and passenger safety and comply with government regulations.

Balancing durability with affordability is another challenge and opportunity within the Latin America two-wheeler tire market. Consumers seek tires that are both long-lasting and cost-effective. Tire manufacturers must invest in research and development to develop durable yet affordable tire solutions. This can be particularly challenging given the diverse road conditions and usage patterns across the region.

The Latin America Two-Wheeler Tire Market is experiencing significant growth driven by factors such as rapid urbanization, affordability, environmental awareness, safety regulations, and the need to balance durability with affordability. These dynamics collectively contribute to a thriving market for two-wheeler tires in the region, offering consumers a wide range of choices to meet their diverse needs and preferences.


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Brazil is a powerhouse in the Latin American two-wheeler tire market. The country's vast population, significant urbanization, and widespread use of two-wheelers for daily commuting drive substantial demand for tires. Brazil's economic conditions, infrastructure development, and thriving urban centers further support the growth of the market. It is home to both local and global tire manufacturers competing to cater to the diverse needs of Brazilian consumers.

Mexico is a key player in the Latin American market, characterized by rapid urbanization and a growing preference for two-wheelers as cost-effective transportation solutions. Its proximity to the United States influences its market dynamics, with global and regional tire manufacturers investing in the Mexican market. The country's unique economic landscape and regulatory environment shape its specific market trends. Argentina presents a robust market for two-wheeler tires, driven by urbanization and a preference for two-wheelers in its cities. The country's unique economic conditions and consumer behaviors contribute to its distinct market dynamics. Argentina's market is characterized by a growing demand for both motorcycles and scooters, fostering opportunities for tire manufacturers to cater to this evolving market landscape.

Colombia is emerging as a noteworthy market for two-wheeler tires. Increasing urban mobility needs and a growing population are driving the demand for motorcycles and scooters. The country's urbanization trends, coupled with the need for efficient and affordable transportation, contribute to its market growth. Both local and global tire manufacturers are actively seeking opportunities in this evolving market.

Although smaller in size compared to some of its neighbors, Peru is experiencing steady growth in the two-wheeler tire segment. The country's urban areas are witnessing a rise in motorcycle and scooter usage as consumers seek practical and cost-effective transportation options. Peru's unique economic landscape and regulatory environment contribute to its specific market dynamics, making it an emerging market to watch within the Latin American region. Each of these countries within the Latin America Two-Wheeler Tire Market exhibits unique economic conditions, consumer behaviors, and regulatory environments, contributing to distinct market trends and opportunities for both local and global tire manufacturers.


Major companies operating in Latin America Two-Wheeler Tire Market are:

  • Bridgestone Americas, Inc.
  • Rinaldi S/A Industria de Pneumaticos
  • Pirelli & C. S.p.A.
  • Michelin Group
  • Continental AG
  • Maxxis International GmbH
  • Maggion Industrias de Pneus e Maquinas Ltda
  • Pneus Technic
  • Kenda Rubber Industrial Co. Ltd.
  • Borilli Group


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 “The continued growth in the Latin America Two-Wheeler Tire Market, fueled by urbanization, affordability, and environmental consciousness. As consumers seek efficient and eco-friendly transportation options, manufacturers are innovating to meet these evolving needs. Balancing affordability with durability remains a key challenge and opportunity within the market's landscape,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Latin America Two-Wheeler Tire Market, By Vehicle Type (Motorcycles and Scooters), By Demand Category (OEM and Replacement), By Tire Construction Type (Radial and Bias), By Country, Competition, Forecast & Opportunities, 2018-2028”, has evaluated the future growth potential of Latin America Two-Wheeler Tire Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Latin America Two-Wheeler Tire Market.



Mr. Ken Mathews

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