Press Release

India Sex Toys Market to Grow at CAGR of 15.87% through FY2026

Emergence of ecommerce sites for purchasing adult products and growing western influence to drive India sex toys market

According to TechSci Research report, India Sex Toys Market By Product (Adult Vibrator, Massager, Dildo, Others), By End User (Male, Female), By Region, Competition, Forecast & Opportunities, FY2026, India sex toys market was valued USD 91.34 Million in FY2020 and is expected to grow at double digit CAGR of 15.87% until FY2026. Key factors propelling the growth of India sex toys market include increasing western influence and changing mindset of Indians, which is leading to overcoming their inhibitions. As there is rise in awareness about sexual health among people, they are searching for ways to take care of it, which is boosting adoption of sex toys. Increasing amount of scientific evidence is pointing to sex toys being beneficial in having a healthy sex life. Sex toys such as vibrators are very useful in improving sexual function. Sex toys like constriction rings help in longer erection and delays ejaculation. As  a matter of fact, customers are increasingly looking for sex toys that would treat their specific sex problem.

Over the last few years, the show business is talking and showcasing the usage of sex toys. The mainstream movies have openly shown them on screen, leading to higher acceptance among consumers. Unlike various regions across the globe, sex toys continue to be a taboo in most parts of India. Though people may not have used sex toys but the awareness level is now increasing. Till recently, people in India were of the opinion that the sex toys are for singles, but this perception has also changed after watching movies that increase consumer know-how about such products.

Browse 20 market data Figures spread through 55 Pages and an in-depth TOC on"India Sex Toys Market"

India sex toys market is segmented based on product, end user, distribution channel and region. Based on end user, the market can be bifurcated into male and female. Female accounted for the share of 65.43% in FY2020 and the trend is likely to continue through FY2026.

Major players operating in the India sex toys market include Happy Birds Inc Private Limited (IMBesharam), Shycart, Kaamastra, That’ and Lovetreats. The companies are adopting growth strategies like new product launches and partnership to increase their market share in India.

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“People in India prefer to buy sex toys through online channels, preferably a company’s website. The growth of online sales has made companies rethink about their sales channels, as it has majorly affected the direct selling channel. Companies which were earlier following the direct selling model are shifting their focus to online sales as it is much more cost-effective and offers a wider reach.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

India Sex Toys Market By Product (Adult Vibrator, Massager, Dildo, Others), By End User (Male, Female), By Region, Competition, Forecast & Opportunities, FY2026” has evaluated the future growth potential of India sex toys market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India sex toys market.


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India Sex Toys Market, By Product Type (Adult Vibrator, Massager, Dildo, Others (Male Pump, Stroker, etc.)), By End User (Male, Female), By Distribution Channel (Exclusive e-Commerce Platforms vs Non-Exclusive E-Commerce Platforms), By Region, Competition, Forecast & Opportunities

Consumer Goods and Retail | Sep, 2023

The rising number of startups in sex toys industry, high demand from millennials and several benefits associated with sex toys will drive the India Sex Toys market in the forecasted years.

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