Press Release

UAE Soap Market to Surpass USD 419.18 Million by 2025

Increasing population and rising disposable income to drive UAE soap market in the next five years

According to TechSci Research report, “UAE Soap Market By Form (Liquid, Solid), By Distribution Channel (Store based, Non-store based), By Application (Kitchen, Laundry, Personal, Novelty, Perfumed, Beauty Soaps, Medicated and Others), By Region, Forecast & Opportunities, 2025”, United Arab Emirates soap market was valued at around USD274.41 million in 2019 and is forecast to grow at a CAGR of 7.39%, in value terms, over the next five years, to reach USD419.18 million by 2025. Increasing disposable income coupled with rising urbanization has changed the preferences of the UAE consumers towards different types of soaps. People are looking for different types  of soaps with better ingredients and fragrances, body wash gels, value added products. These factors are fueling the soap market in the country.

Soap works as a disinfectant for killing germs and microorganisms present on the body. Also, soaps and hand sanitizer sales have experienced a boom in the UAE, beginning 2020 due to COVID-19 outbreak. Impact of the deadly virus is increasing the frequency of soap usage, consequently, driving the UAE soap market in the next five years.

Browse 21 market data Figures spread through 71 Pages and an in-depth TOC on " UAE Soaps Market"

UAE soap market can be segmented based on form, distribution channel, application and region. In 2019, liquid soaps segment accounted for a share of over 57% in the UAE soaps market. The sales of quick showers, is aiding the sales value of body and shower gels. Loofahs paired with shower gels add more convenience during showers than soaps, this is the latest trend which the UAE soap market is experiencing. Also, the rising concerns among people regarding the harmful chemicals such as parabens and sulphates in synthetic soaps, is leading to rising demand for organic, natural and handmade soaps. Demand for value-added soaps which can be used for cosmetics purposes and launch of premium soaps containing special oils considered good for skin are expected to drive the country’s soap market during the forecast period.

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Reckitt Benckiser (Arabia) FZE, Beiersdorf Middle East, Johnson & Johnson Middle East FZ-LLC, The Body Shop, Bath & Body Works, LLC, Colgate-Palmolive (Gulf States) Ltd., Detergent Industrial And Trading Company Limited, Unilever Gulf FZE, Godrej Global Mid East FZE, Procter & Gamble Gulf FZE are some of the leading players of UAE soap market. Customer satisfaction is the basic motive of these companies to fulfil owing to which they adopt numerous organic strategies like increasing the companies’ total production along with launching new products. Besides, there exists a fierce inter-company competition in the soap market of UAE. To sustain themselves in the long-run, companies tend to opt for many inorganic strategies too, like acquisitions, mergers, collaborations, joint ventures, etc.

“While the mass market is cost-driven, there is a selective market for the premium soaps, both in liquid and solid form. Brands such as L'Occitane, The Body Shop, Berdoues, Yardley London, Olay, Tea Tree, etc., are offering the premium soaps, especially targeting women consumers. Inclusion of unique elements such as vegetable-derived base, never tallow (free from the fat of animals) are being increasingly opted by specific consumers.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

UAE Soap Market By Form (Liquid, Solid), By Distribution Channel (Store based, Non-store based), By Application (Kitchen, Laundry, Personal, Novelty, Perfumed, Beauty Soaps, Medicated and Others), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of UAE soap market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in UAE soap market.



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