Vietnam Air Purifiers Market to Surpass USD 154.85 Million by 2030F
The
Vietnam air purifiers market is growing steadily, fueled by rising
wellness-focused lifestyles, increasing pet ownership, urban space optimization
needs, and consumer demand for multifunctional, efficient, and aesthetically
appealing indoor air solutions.
According to
TechSci Research report, “Vietnam Air Purifiers Market – By Region, Competition
Forecast & Opportunities, 2030F”, Vietnam Air Purifiers Market was valued at
USD 64.22 Billion in 2024 and is expected to reach USD 154.85 Billion by 2030
with a CAGR of 15.8% during
the forecast period. The Vietnam air
purifiers market is evolving rapidly, shaped by a combination of socio-economic
shifts, lifestyle changes, and evolving consumer priorities beyond the commonly
cited pollution and income factors. Growing urban population density is intensifying
the demand for compact and efficient appliances that can adapt to smaller
living spaces without compromising on performance, encouraging manufacturers to
focus on sleek, space-saving designs. The rising focus on personal wellness and
home environment optimization—driven by the popularity of health-focused living
spaces, minimalistic interiors, and wellness-oriented home upgrades—is creating
a favorable environment for air purifier adoption. Increasing pet ownership in
urban households has also emerged as a niche driver, with more consumers
seeking solutions to manage pet hair, dander, and related odors. On the other
hand, market expansion faces structural challenges such as the lack of
standardized product performance certifications, which can make it difficult
for consumers to differentiate between genuinely effective devices and those
with overstated claims. Limited after-sales service coverage in smaller cities
and rural areas creates hesitancy among buyers concerned about maintenance and
filter replacement reliability. Additionally, while consumer interest in
multifunctional and premium models is increasing, the gap between marketing
promises and real-world performance sometimes leads to dissatisfaction,
dampening repeat purchase intent. Price volatility in imported filters and
components, influenced by currency fluctuations and global supply chain issues,
can also create cost instability for both sellers and buyers. Together, these
evolving market forces are redefining competition, pushing brands to focus not
only on technological innovation but also on trust-building, customer
education, and service network expansion to ensure sustainable long-term
growth.
Browse over xx
market data Figures spread through xx Pages and an in-depth TOC on
"Vietnam Air Purifiers Market.”
The Vietnam Air
Purifiers market is segmented into filter type, price range, sales channel and region.
Based on sales
channels, e-commerce within modern trade ecosystem, the fastest-growing sales
channel is the e-commerce arm of modern trade retailers and independent online
marketplaces. The growth is fueled by changing shopping habits, the convenience
of home delivery, and the ability to compare specifications, reviews, and
prices instantly. Increasing smartphone penetration and digital payment
adoption are accelerating this trend, making online platforms an increasingly
dominant force in driving market expansion. Modern trade encompasses large retail
chains, electronics megastores, supermarkets, and hypermarkets that offer a
wide range of air purifier brands and models under one roof. These outlets
typically have well-trained sales staff, promotional displays, and periodic
discount campaigns to attract buyers. The modern trade environment allows
consumers to compare multiple products side-by-side, often with access to
financing options and extended warranties. The credibility of established
modern trade retailers also enhances trust, particularly for higher-priced
purchases.
Based on region,
Southern Vietnam is the
fastest-growing region, driven by its rapid urban expansion, rising disposable
incomes, and high adoption of smart appliances. Consumers here are quick to
embrace new technologies and premium features, making it an attractive market
for innovative air purifier brands. The integration of online and offline sales
channels is accelerating this growth, ensuring easy product access across
diverse income groups. Southern
Vietnam is a key growth engine for the air purifiers market, fueled by rapid
urbanization, high-density living, and a strong consumer appetite for modern
home appliances. The region’s largest city is a major economic hub,
experiencing persistent air quality challenges from traffic congestion,
industrial zones, and ongoing construction activities. High household incomes,
exposure to global lifestyle trends, and greater familiarity with smart home
technology have made southern consumers more receptive to premium multi-stage
filtration systems and IoT-enabled devices. Additionally, year-round humidity
drives interest in multifunctional units with dehumidification or
mold-prevention features. The region’s robust modern retail network, combined
with strong e-commerce penetration, makes a wide variety of products readily
available, encouraging competitive pricing and brand innovation.
Major companies
operating in Vietnam Air Purifiers market are:
- Sharp Vietnam
Electronics Co. Ltd.
- Panasonic
Vietnam Co., Ltd.
- Daikin Air
Conditioning Vietnam JSC
- Hitachi Home
Electronics Vietnam Co. Ltd.
- Carpa Vietnam
Trade Joint Stock Company (Coway)
- Blueair AB
- A.O. Smith
Vietnam Company Limited
- Electrolux
Vietnam Ltd.
- Honeywell
(Vietnam) Company Limited
- Samsung
Electronics Vietnam Co., Ltd.
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“In
recent years, Sustainability
is becoming a prominent trend in the Vietnam air purifiers market, driven by
growing environmental awareness and shifting consumer expectations toward
eco-friendly products. Manufacturers are increasingly focusing on developing
energy-efficient models that consume less electricity while maintaining high
purification performance, appealing to cost-conscious and environmentally
conscious buyers alike. There is also a growing interest in reusable or
washable filter technologies, which reduce the need for frequent replacements,
lowering both maintenance costs and waste generation. Some brands are
experimenting with biodegradable filter materials or recyclable components to
appeal to eco-conscious consumers. In addition, companies are working to minimize
the carbon footprint of their production and supply chains, using sustainable
packaging materials and optimizing logistics to reduce emissions. Marketing
strategies are also evolving to highlight these green credentials, with product
labels and advertising campaigns emphasizing energy efficiency ratings,
compliance with environmental standards, and reduced environmental impact over
the product’s lifecycle.” said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
Vietnam Air Purifiers Market, By Filter Type (HEPA,
Prefilter + HEPA, Prefilter + HEPA + Activated Carbon, and Others (HEPA +
Ionizer, Prefilter + Activated Carbon, Prefilter)), By Price Range (Low,
Medium, High), By Sales Channel (General Trade, Modern Trade), By Region, Competition, Forecast &
Opportunities,2020-2030F”,
has evaluated the future growth potential of Vietnam Air Purifiers market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the Vietnam Air Purifiers market.
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