Teeth Whitening Products Market to Register Substantial Growth in Coming Years
Rising awareness for oral
hygiene and increased adoption of home teeth whitening kits to drive global
teeth whitening products market
According to
TechSci Research report, “Global Teeth
Whitening Products Market By Product Type (Whitening Toothpaste, Whitening
Gels and Strips, White Light Teeth Whitening Device, Others), By End Use
(Government Hospitals, Private Hospitals, Dental Clinics, Home Use), By Distribution
Channel (Pharma Stores, Hypermarkets/Supermarkets, Online, Others), By Region,
Forecast & Opportunities, 2025”, the market is projected to undergo
formidable growth during the forecast period owing to factors such as increasing
demand for cosmetic dentistry, rising awareness for oral hygiene, increased
adoption of home teeth whitening kits and technological advancements in teeth
whitening products. Furthermore, rise in self-grooming trends among individuals
is providing wide opportunities to teeth whitening products manufacturers to
expand their product portfolios, thereby increasing their reach in the global
market. Also, rising healthcare expenditure and advancements in dental
techniques is opening new doors for teeth whitening product manufacturers.
Additionally, influence of digital and social media is
anticipated to boost the growth of the teeth whitening products market. Consumers
are also increasingly relying on digital and social media to identify and
purchase these healthcare products. With the wide variety of products available
online, the consumers tend to buy such products. Easy availability and attractive
packaging of the product also is driving attention of the buyer. Hence, teeth
whitening product manufacturers are now a days spending on advertisements and
product packaging.
Furthermore, many private and government organizations
conduct conferences, surveys, and programs worldwide in order to increase
awareness about oral hygiene and teeth whitening. This is a major factor
propelling the growth of teeth whitening products market globally. Consumption of junk food has various harmful effects
on teeth including discoloration and cavity generation. Therefore, these
problems are expected to drive the demand for the teeth whitening products in
the next coming years. Apart from that, rising disposable income in developing
regions such as Asia-Pacific is leading to demand for more sophisticated and expensive
teeth whitening products. Therefore, manufacturers are now shifting their focus
on developing nations to tap the growing demand.
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The global teeth
whitening products market is segmented based on product type, end use,
distribution channel, and region. Based on product type, the global teeth
whitening products market is segmented into whitening toothpaste, whitening
gels and strips, white light teeth whitening device and others. Among these, whitening
toothpaste segment holds dominance in teeth whitening products market due to
ease of accessibility, convenience and affordable price alternative to other
teeth whitening products.
Based on end
use, the teeth whitening products market is segmented into government
hospitals, private hospitals, dental clinics and home use. Among these, the home
use segment is witnessing rapid growth as these products are quick and
convenient to use and requires less application time.
Major players operating in the global
teeth whitening products market include Johnson & Johnson, Colgate-Palmolive
Company, GlaxoSmithKline PLC, Supersmile, Church & Dwight Co. Inc., Procter
& Gamble (P&G), Brodie & Stone International Plc, Unilever Group, Henkel
AG & Co. KGaA, GoSmile LLC., CCA Industries Inc., Trident Gum, Ultradent
Products Inc., COLTENE GROUP, DaVinci Teeth Whitening and The Himalaya Drug
Company. The market players are working on improving product efficacy with the
help of latest technologies to hold their positions in the global teeth
whitening products market.
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“Rising demand
for cosmetic dentistry is expected to offer immense growth opportunities for
teeth whitening products manufacturing companies. However, companies need to
focus on the growth prospects in the fast-growing segments, while maintaining
their positions in the slow-growing segments. This can be achieved by introducing
a broad portfolio of products to improve their market positions. Some other
growth strategies could be mergers and acquisitions,” said Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management
consulting firm.
“Global Teeth Whitening Products Market By
Product Type (Whitening Toothpaste, Whitening Gels and Strips, White Light
Teeth Whitening Device, Others), By End Use (Government Hospitals, Private Hospitals,
Dental Clinics, Home Use), By Distribution Channel (Pharma Stores,
Hypermarkets/Supermarkets, Online, Others), By Region, Forecast &
Opportunities, 2025” has evaluated
the future growth potential of global teeth whitening products market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in global teeth whitening products market.
Contact
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