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Google’s Android Pay to venture in Australia Market

 Google is bringing its Android Pay (a newer version of Google Wallet) services to the Australian market with the support from the banks and retailers. Having the advantage over its rival Apple, which struggles to get support from the Australian banks –Google is supported by Bank of South Australia, Macquarie Bank, Westpac & its subsidiaries, ING Direct to name few. Apple was launched in Australia last month with the support of American Express.

Google Android Pay supports MasterCard & Visa debit and credit cards issued by the partnered banks. Australian android users can use Android Pay for contactless payments. Google is working with big retail brands such as 7-Eleven, Brumby’s Bakery, Domino’s Pizza, Gloria Jean’s Coffee, McDonald’s and so on.

Google also extended its partnership with major payment providers in the country –Braintree, Stripe and First Data to ensure the wide acceptance of Android pay across the country.

TechSci Research continues to do analysis on digital wallet market and feels that the Google strategy to enter in Australia after the United States is an important breakthrough in digital wallet evolution. Australia is a prominent user of contactless payments as most major banks provide Tap & Go payment systems and is the major adopter of Android devices; TechSci Research depicts that the Android Pay will enter the contactless payment mainstream benefiting and advancing the digital ecosystem.

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