Press Release

APAC Baby Care Products Market to Witness Significant Growth Through 2025

Increase in birth rates and rising awareness about child hygiene to drive Asia Pacific baby care products market

According to TechSci Research report, Asia Pacific Baby Care Products Market By Product (Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.)), By Age (0-12 Months, 13-24 Months, 24-48 Months), By Distribution Channel (Store Based Retail and Non-Store Retail),  By Country, Forecast & Opportunities, 2025”, the market is anticipated to witness a substantial growth during the forecast period owing to increase in birth rates in developing nations such as India and China and rising awareness about infant hygiene. Rapid urbanization and improving healthcare system are some key factors supporting the growth of baby care products market. Governments and various NGOs are also focusing on creating awareness towards advanced healthcare & baby hygiene, which is further expected to drive the market growth through 2025.

Moreover, Asia Pacific baby care market is fueled by rise in disposable income and spending power of consumers. Also, increasing cases of skin allergies and other diseases are creating high demand for baby care products in the region. Apart from this, the market is witnessing high demand for natural and non-toxic baby products, which is encouraging manufacturers to launch innovative baby care products with minimum environmental and health hazards. Furthermore, increasing investments on research & development activities by manufacturers are expected to augment Asia Pacific baby care market in the coming years. 

However, the market might also face some challenges. Cases of allergies and hazardous effects caused by chemical-based baby care products might hamper the market growth. Also, high costs associated with raw materials, product development and marketing might pose a challenge before baby care products manufacturers.

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The Asia Pacific baby care products market is segmented based on product, age, distribution channel and country. Based on product, the market is categorized into toiletries, personal care, food & beverage and others. Among them, the toiletries segment is anticipated to undergo fastest growth during the forecast period owing to high demand for products like diapers and skin care wipes. Easy availability and affordability of these products are also leading to their increasing demand in developing nations such as India.

Based on distribution channel, Asia Pacific baby care products market is segmented into store based retail and non-store retail. Among them, the store-based segment accounted for largest share in 2019 in terms of revenue. The segment is further expected to undergo a significant growth through 2025 owing to the presence of large number of stores like pharmacies and hypermarkets/supermarkets selling baby care products. However, with thriving e-commerce industry, the non-store retail segment is poised to undergo fastest growth during the forecast period.

Major players operating in the Asia Pacific baby care products market include Procter & Gamble (P&G), Kimberly-Clark, Johnson & Johnson, Nutricia International Pvt Limited, Unilever Asia Private Ltd , Unicharm India Private Limited, Me & Moms Private Limited, The Himalaya Drug Company, Nestle and Danone. Manufacturers are coming up with novel products to meet the growing demand from market. They are also investing on strong marketing tools and distribution channels to increase their market share.

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“Asia Pacific is serving as a lucrative market for baby care product manufacturers as the region holds largest population of children under 11-years of age. Traditional skin care remedies such as almond oils, milk cream and coconut oil are increasingly being replaced by branded skin care products. With thriving retail industry, the baby care market anticipatedly holds a promising future in the region,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Asia Pacific Baby Care Products Market By Product (Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.)), By Age (0-12 Months, 13-24 Months, 24-48 Months), By Distribution Channel (Store Based Retail and Non-Store Retail),  By Country, Forecast & Opportunities, 2025 has evaluated the future growth potential of Asia Pacific baby care products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Asia Pacific baby care products market.

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