Press Release

South Africa Tire Market to grow at a CAGR of 6.8% during the forecast period of 2025–2030

Rising vehicle production, increased road freight transportation, and growing demand for replacement tires are the factors driving the market in the forecast period 2026–2030.


According to TechSci Research report, “South Africa Tire Market By – Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F”, The South Africa Tire Market was valued at USD 1.2 Billion in 2024 and is projected to reach approximately USD 1.78 Billion by 2030, expanding at a CAGR of 6.8% during the forecast period of 2025–2030. Growth in the South Africa tire market is supported by an upsurge in car and truck ownership, particularly as urban centers expand, and middle-income consumers invest in mobility. The rising adoption of vehicles for personal and commercial use has amplified the need for tires in both the original equipment and aftermarket segments. The increasing footprint of delivery-based businesses has also spurred higher tire consumption among logistics fleets.

Shifts in consumer expectations are driving demand for advanced tire features, such as energy efficiency, durability, and superior grip. A growing preference for specialized tire products is reshaping retail dynamics. With greater awareness around vehicle upkeep, more consumers are investing in quality tires and replacing them at recommended intervals. The expansion of digital platforms is further influencing tire buying patterns across regions. Despite these developments, several issues affect the market’s progression. The cost and availability of materials, frequent currency fluctuations, and trade restrictions complicate the supply landscape. Limited domestic output for specific tire variants has led to higher reliance on imports. The influx of low-quality and counterfeit products adds another layer of complexity, challenging the market’s overall safety and standardization.

 

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South Africa Tire Market Is Segmented by Vehicle Type, Tire Demand Category, Tire Construction Type, and By Region.              

The South Africa tire market by demand category is divided into Original Equipment Manufacturer (OEM) and Replacement segments. The OEM category primarily caters to new vehicles rolling off production lines, requiring tires that meet the specifications of automakers. Tires in this segment often feature advanced design requirements, and manufacturers ensure they align with the performance, load, and safety standards expected by vehicle producers. This segment is closely linked to the automotive manufacturing sector’s output and experiences fluctuations based on vehicle production cycles and industrial policies. The Replacement segment represents tires purchased by consumers and fleet operators to substitute worn-out or damaged units. Demand in this category is significantly influenced by vehicle age, road quality, driving habits, and consumer awareness of safety and maintenance. Tire dealers, service centers, and digital marketplaces play a key role in fulfilling replacement needs. Consumers in this segment often prioritize cost, tread durability, and brand familiarity, though there is growing interest in environmentally friendly and fuel-saving options. The replacement market also responds dynamically to economic shifts, fuel prices, and seasonal variations in road use. Together, these segments shape the structure of the tire industry in South Africa, with trends in both influencing the direction of technological development, retail strategies, and aftermarket services.

Gauteng emerged as the fastest growing region in South Africa’s tire market in 2024, driven by dense urbanization and a high concentration of vehicles. The region encompasses major cities with active commercial and industrial hubs, contributing to continuous demand for both passenger and commercial vehicle tires. Increased construction, freight movement, and last-mile delivery operations have further supported tire consumption across fleet categories. Infrastructure improvements and extensive road networks facilitate constant vehicle mobility, leading to more frequent tire wear and replacement. The growth of e-hailing services and private vehicle leasing also plays a critical role in expanding the region’s aftermarket demand. Consumers across urban centers are showing a growing preference for high-performance and low-resistance tires to suit city driving needs. Retail development, combined with greater access to tire services and digital marketplaces, has made tire replacement more convenient and responsive in Gauteng. The region’s strategic economic role and high disposable income levels contribute to sustained market activity. As the automotive landscape continues to evolve, demand for technologically advanced and specialized tires is expected to remain strong in this high-growth urban region.

Major Market Players Operating in South Africa Tire Market Are:

  • Bridgestone South Africa S.A.
  • Michelin South Africa S.A.
  • Goodyear South Africa S.A.
  • Continental Tires South Africa S.A.
  • Pirelli Neumáticos South Africa S.A.
  • Sumitomo Rubber Industries Ltd.
  • Cooper Tire & Rubber Company
  • Hankook Tire South Africa S.A.
  • Yokohama Rubber Co., Ltd.
  • Kumho Tire Co., Inc.

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Government regulations aimed at enhancing road safety and promoting sustainable transportation are supporting the growth of the **South Africa Tire Market**. Policies that encourage the adoption of fuel-efficient vehicles, enforce stringent tire performance standards, and mandate periodic vehicle inspections are driving both consumers and distributors to focus on high-quality, regulation-compliant tires. Efforts to upgrade transportation infrastructure, including improved road connectivity and smarter traffic management systems, are also reshaping tire consumption trends. As South Africa intensifies its focus on reducing vehicular emissions and improving road safety, demand for durable and high-performance tires is gaining momentum. This evolving regulatory framework, coupled with rising consumer awareness, is expected to significantly influence the market trajectory over the forecast period, according to Mr. Karan Chechi, Research Director of TechSci Research, a global management consulting firm specializing in research-based solutions.

South Africa Tire Market Segmented By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV), Medium & Heavy Commercial Vehicles (M&HCV), Off-the-Road Vehicles (OTR), Two-Wheelers, Three-Wheelers), By Demand Category (OEM vs Replacement), By Tire Construction Type (Radial vs Bias), By Region, Forecast & Opportunities, 2020-2030F”, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the South Africa Tire Market.

 

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