Display Segment to Dominate the Denmark Digital Signage Market During Forecast Period
Growing focus towards digitalization, increasing
outdoor advertisement spending by companies coupled with government initiatives
towards use of digital signage to propel digital signage market in Denmark
through 2025
According to
TechSci Research report, “Denmark
Digital Signage Market By Component, By Application, By End User Sector, By
Region, Competition, Forecast & Opportunities, 2025”, Denmark digital signage market is projected to grow at an impressive
rate during the forecast period owing to the growing use of digital signages
for outdoor advertising to make marketing more effective and appealing to
customers. Moreover, ongoing trend of interactive kiosks set-up by various end
user industries such as BFSI, retail, hospitality, among others are propelling
the growth of digital signage in the country. Advancements in the display
technologies like LED and OLED enhances the quality of the advertisement or
digital postal, which is anticipated to positively influence the market growth
through 2025.
Denmark digital signage market can be segmented based
on component, application, end user sector, company and region. In terms of component,
market can be segregated into display, media player, software and content.
Display under component segment accounted for the largest share in 2019 on
account of factors such as targeted message to customers, increased brand
awareness, leading to the increased sales of target product.
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Key players operating in the market include Samsung
Danmark, LG Denmark, NEC Display Solutions Denmark, Sony Danmark, Toshiba TEC
Denmark, Panasonic Danmark, Cisco Systems Danmark, Sharp Business Systems
Danmark A/S, Philips Danmark A/S, Scala, among others. The companies operating in the market are
investing in organic strategies like research & development so that they
can provide quality digital signages at affordable prices. Additionally, these companies
are looking forward towards deployment of an all-in-one software solution so
that there is no need for third party content creation and scheduling for
interactive electronic displays.
“Government initiatives such as
World-Class Digital Service (WCDS) are boosting the adoption of digital technologies
in both public and private sectors in the country. In addition to malls and
other retail outlets, hospitality sector is also moving towards implementing
digital signage technology in Denmark. While high deployment costs still remain
a concern for the market, the benefit associated with digital signages is expected
to significantly outweigh the above mentioned concern in the long run.”, said
Mr. Karan Chechi, Research Director with TechSci Research, a research based
global management consulting firm.
“Denmark Digital Signage Market By Component, By
Application, By End User Sector, By Region, Competition, Forecast &
Opportunities, 2025” has evaluated
the future growth potential of Denmark digital signage market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decision. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in Denmark digital signage market.
Contact
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