Press Release

Display Segment to Dominate the Denmark Digital Signage Market During Forecast Period

Growing focus towards digitalization, increasing outdoor advertisement spending by companies coupled with government initiatives towards use of digital signage to propel digital signage market in Denmark through 2025

According to TechSci Research report, Denmark Digital Signage Market By Component, By Application, By End User Sector, By Region, Competition, Forecast & Opportunities, 2025, Denmark digital signage market is projected to grow at an impressive rate during the forecast period owing to the growing use of digital signages for outdoor advertising to make marketing more effective and appealing to customers. Moreover, ongoing trend of interactive kiosks set-up by various end user industries such as BFSI, retail, hospitality, among others are propelling the growth of digital signage in the country. Advancements in the display technologies like LED and OLED enhances the quality of the advertisement or digital postal, which is anticipated to positively influence the market growth through 2025.

Denmark digital signage market can be segmented based on component, application, end user sector, company and region. In terms of component, market can be segregated into display, media player, software and content. Display under component segment accounted for the largest share in 2019 on account of factors such as targeted message to customers, increased brand awareness, leading to the increased sales of target product.

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Key players operating in the market include Samsung Danmark, LG Denmark, NEC Display Solutions Denmark, Sony Danmark, Toshiba TEC Denmark, Panasonic Danmark, Cisco Systems Danmark, Sharp Business Systems Danmark A/S, Philips Danmark A/S, Scala, among others. The companies operating in the market are investing in organic strategies like research & development so that they can provide quality digital signages at affordable prices. Additionally, these companies are looking forward towards deployment of an all-in-one software solution so that there is no need for third party content creation and scheduling for interactive electronic displays. 

 “Government initiatives such as World-Class Digital Service (WCDS) are boosting the adoption of digital technologies in both public and private sectors in the country. In addition to malls and other retail outlets, hospitality sector is also moving towards implementing digital signage technology in Denmark. While high deployment costs still remain a concern for the market, the benefit associated with digital signages is expected to significantly outweigh the above mentioned concern in the long run.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Denmark Digital Signage Market By Component, By Application, By End User Sector, By Region, Competition, Forecast & Opportunities, 2025 has evaluated the future growth potential of Denmark digital signage market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Denmark digital signage market. 


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