India Air Purifiers Market Poised to Grow at over 40% through 2020
Improving standard of living, rising prevalence of air borne diseases and upcoming efficient technologies, to drive air purifiers’ sales in India
According to recently published TechSci Research report, “India Air Purifiers Market Forecast and Opportunities, 2020”, air purifiers market in India is projected to grow at a CAGR of over 40% during 2015-20. Growth in the market is anticipated on account of continuously degrading air quality, increasing awareness about air purifiers, rising inclination towards lifestyle oriented products, along with rising health consciousness among consumers. Further, various technological advancements such as development of PhotoCatalytic air purifiers and nanoeG air purification systems, are also propelling growth in India air purifiers market.
India, being a developing economy, is witnessing a surge in the number of manufacturing and industrial units, thereby increasing air pollution in the country. Apart from air pollution prevalent across the country, metro cities like Delhi, Bangalore, Mumbai, Kolkata, Hyderabad and Pune, account for the highest levelof air pollution in the country, resulting in increasing demand for air purifiers in these cities. Moreover, increasing vehicle fleet in the country, which is responsible for emission of harmful particulate matter in the air and results in various respiratory diseases, is another major factor contributing to growth in India air purifiers market.
“Lack of awareness about air purifiers is a major challenge being faced by companies operating in India. To curb this issue, air purifier companies are investing in innovative marketing strategies and CSR activities. Such initiatives not only help in creating awareness about air pollution, but also increase the company’s brand value and sales to a large extent. These developments are anticipated to drive the market for air purifiers in India over the next five years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Air Purifiers Market Forecast and Opportunities, 2020” has evaluated the future growth potential of air purifiers market in India, and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India air purifiers market.
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