India Cinema Advertising Market Set to Grow at over 25% CAGR until 2023
Rising number of multiplexes coupled
with growing Indian film industry to propel India cinema advertising market
through 2023
According to TechSci Research report, “India
Cinema Advertising Market By Running Time, Competition Forecast and
Opportunities, 2013 – 2023”, India cinema advertising market is projected
to register a CAGR of more than 25% until 2023. Over the last decade, cinema
advertising in India has emerged as a dynamic medium offering advertisers the
opportunity to reach their target customers in an effective manner. This medium
has been utilized by marketers through in-film and in-cinema advertising. One
of the reasons for the growth of in-cinema advertising is its effective
targeting through captive audiences, unlike TV, Digital and Print media. Moreover,
single screens are being increasingly replaced by multiplexes owing to rising
urbanization and increasing number of films being produced in India.
Additionally, Indian film industry is the largest in terms of number of films
produced in a year, which is further providing advertisers the opportunity to
effectively market their products and services through cinema advertising.
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In-cinema advertising market
in India currently accounts for around 1% of the total ad-spends, and thereby
offers huge growth potential. Advertisers benefit from the all-involving
environment that cinema creates as the commercials are delivered on a huge
screen with outstanding digital sound and maximum impact on the audience. On
the basis of running time, India cinema advertising market is categorized into
under 30 sec, 30 sec-60 sec, 60 sec-90 sec and above 90 sec. Of all, under 30
sec category dominates the market and is expected to continue dominating during
forecast period as well.
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North and West regions of the country
accounted for the majority share in India cinema advertising market, owing to
large number of multiplexes in these regions. “India cinema advertising market is growing at a significant pace due to
increasing number of multiplexes and growing film industry. Moreover, emergence
of new technologies, like VFX is helping to create innovative and attractive
ads, which is likely to positively influence India cinema advertising market in
the coming years. Additionally, introduction of innovative marketing
and management tools to attract advertisers would further steer growth in the
market over the course of next five years.”
said Mr. Karan Chechi, Research Director with TechSci Research, a research
based global management consulting firm.
“India Cinema Advertising Market By Running
Time, Competition Forecast and Opportunities, 2013 – 2023” has evaluated the future growth potential of India
cinema advertising market and provides statistics and information on market
structure, size, share and future growth. The report is intended to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities present in India cinema
advertising market.
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