US Condom Market to Grow at 11% CAGR until 2023
Increasing awareness regarding
sexually transmitted diseases (STDs), government-run awareness programs,
innovative technologies, and growing online platform to drive the United States
condom market through 2023
According to TechSci Research
report, “United
States Condom Market By Gender, By Packet Size, By Type, By Distribution
Channel, Competition Forecast & Opportunities, 2013 – 2023”, condom market in the United
States is forecast to grow at a CAGR of around 11% through 2023. Originally promoted
as a contraceptive to prevent unwanted pregnancies, condoms are being extensively
used to prevent Sexually Transmitted Diseases (STDs), especially HIV, the virus
that causes acquired immune deficiency syndrome (AIDS), Gonorrhea and Syphilis.
Though there is high awareness regarding the usage of condoms to have a safe
and seecure intercourse, continuously increasing cases of Sexually Transmitted
Diseases are expected to increase demand for condoms in the US over the course
of next five years. To address the rising and varying consumer demand, condom manufacturers
are offering various product variants such as dotted, ribbed, flavored and
extra thin condoms as well as condoms in pack sizes of 3, 6, 10 or 20 pieces.a
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Northeast is anticipated to be
the largest demand generating region for condoms in the United States during
forecast period, as population residing in the region comparatively has higher
intercourse frequency than the rest of the country. Moreover, companies are
spending more on advertisement to create awareness in other regions regarding
the usage of condom for protective sex. Demand for condoms among the male
gender is expected to dominate the United States condom market in the coming
years, due to higher availability of male condoms by well-established condom
manufacturers.
Different NGOs have a tie-up
with condom companies in the United States for distributing free condoms. The initiative
is aimed at social welfare, as it helps in creating awareness about condoms. With
installation of condom vending machines in the United States, condoms are easily
available to the users. Marketing & advertisement activities play a major
role in selling condom brands in the country. Brands like Trojan and Durex
spend millions on their products’ advertisement. Sales of Trojan are high in
the country, owing to the fact that the company spends a lot on its advertisements
and consumer preference for products visible to them.
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“As condoms available in the
market vary considerably in texture, flavor and shape, companies are varying
their product portfolio on size and focusing on making custom sized and line
extension condoms. There are various government run programs distributing condoms
to the young population and creating awareness among them to promote the condom
usage during sexual intercourse. All these factors, in addition to growing
concerns related to health issues, are anticipated to boost the United States
condom market over the course of next five years.”, said Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management
consulting firm.
“United States Condom
Market By Gender, By Type, By Distribution Channel, Competition Forecast
& Opportunities, 2013 – 2023” has evaluated the future
growth potential of the United States condom market and provides statistics and
information on market structure, size, share and future growth. The report is
intended to provide cutting-edge market intelligence and help decision makers
take sound investment decision. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities present in the United States condom market.
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