Rising Adoption of Data Analytics and Marketing Services to Fuel Middle East & Africa Retail Analytics Market through 2023
Growing number of digitization initiatives and rising internet
penetration coupled with increasing adoption of mobility across energy,
utilities, transportation and logistics sectors to drive the Middle East &
Africa retail analytics market through 2023
According to TechSci Research
report, “Middle
East and Africa Retail Analytics Market By Component, By Deployment Mode,
By Application, By End User Sector, By Country, Competition Forecast &
Opportunities, 2013 – 2023’’, retail analytics market
in the region is projected to grow at a CAGR of 22% until 2023, on account of growing
retail
industry, increasing urbanization and
commercialization, and rising penetration of smart devices, such as
smartphones, tablets, etc., as well as internet across the region. The
double-digit growth in the market is also expected to be driven by rising traction
of location analytics, surging inflow of tourists, increasing demand for
automated and mobile retail services, and growing adoption of data analytics and marketing services.
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Competition across
various online and offline retailers is growing in the region, which is
propelling the need for consulting & analytics services across the sector. In 2017, the UAE emerged
as the largest market for retail analytics in the Middle East & Africa and
is expected to maintain its market dominance in the coming years as well. Backed
by growing technological and infrastructural developments, in
addition to increasing integration of public Wi-Fi with other networks across
the retail sector in the UAE, demand for retail analytics solutions and
services is growing across the country.
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“Over that last few years, urbanization and
commercialization has witnessed strong growth across the Middle East &
Africa region, which is boosting the number of retail chains. Thus, demand for
advanced analytical solutions is growing to offer advanced shopping experience
to the customers. Moreover, growing traction of location analytics across the
region to offer various advanced asset tracking, marketing and delivery services
to the customers is expected to boost the adoption of more personalized and
qualitative solutions by the retailers.”, said Mr. Karan Chechi, Research
Director with TechSci Research, a research based global management consulting
firm.
“Middle East & Africa Retail
Analytics Market By Component, By Deployment Mode, By Application, By End User
Sector, By Country, Competition Forecast & Opportunities, 2013 – 2023”
has evaluated the future growth potential of the Middle East & Africa retail
analytics market and provides statistics and information on market size,
structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities existing in the market.
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