Press Release

Rising Adoption of Data Analytics and Marketing Services to Fuel Middle East & Africa Retail Analytics Market through 2023

Growing number of digitization initiatives and rising internet penetration coupled with increasing adoption of mobility across energy, utilities, transportation and logistics sectors to drive the Middle East & Africa retail analytics market through 2023

According to TechSci Research report, Middle East and Africa Retail Analytics Market By Component, By Deployment Mode, By Application, By End User Sector, By Country, Competition Forecast & Opportunities, 2013 – 2023’’, retail analytics market in the region is projected to grow at a CAGR of 22% until 2023, on account of growing retail industry, increasing urbanization and commercialization, and rising penetration of smart devices, such as smartphones, tablets, etc., as well as internet across the region. The double-digit growth in the market is also expected to be driven by rising traction of location analytics, surging inflow of tourists, increasing demand for automated and mobile retail services, and growing adoption of data analytics and marketing services.   

Browse 4 market data Tables and 23 Figures spread through 56 Pages and an in-depth TOC on "Middle East & Africa Retail Analytics Market"

Competition across various online and offline retailers is growing in the region, which is propelling the need for consulting & analytics services across the sector. In 2017, the UAE emerged as the largest market for retail analytics in the Middle East & Africa and is expected to maintain its market dominance in the coming years as well. Backed by growing technological and infrastructural developments, in addition to increasing integration of public Wi-Fi with other networks across the retail sector in the UAE, demand for retail analytics solutions and services is growing across the country.

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“Over that last few years, urbanization and commercialization has witnessed strong growth across the Middle East & Africa region, which is boosting the number of retail chains. Thus, demand for advanced analytical solutions is growing to offer advanced shopping experience to the customers. Moreover, growing traction of location analytics across the region to offer various advanced asset tracking, marketing and delivery services to the customers is expected to boost the adoption of more personalized and qualitative solutions by the retailers.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Middle East & Africa Retail Analytics Market By Component, By Deployment Mode, By Application, By End User Sector, By Country, Competition Forecast & Opportunities, 2013 – 2023” has evaluated the future growth potential of the Middle East & Africa retail analytics market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities existing in the market.

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