India Electric Kitchen Appliances Market to Reach $ 1.7 Billion by 2023
Changing
lifestyle patterns and kitchen concepts coupled with rising disposable income
and increasing
number of nuclear families to drive India electric kitchen appliances
market through 2023
According to TechSci Research report, “India
Electric Kitchen Appliances Market By Category, By Distribution Channel,
Competition Forecast & Opportunities, 2013-2023”, India electric
kitchen appliances market is projected to reach $ 1.7 billion by 2023. Growth
in the market is expected to be driven by increasing per capita disposable
income, growing number of nuclear families, expanding middle class and youth population,
and changing lifestyle of people across India. Moreover, growing inclination of
people towards using various technologically advanced kitchen appliances offering
enhanced convenience, along with expanding distribution and supply chain of
manufacturers and suppliers is expected to aid the electric kitchen appliances
market across India over the coming years.
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data Tables and 40 Figures spread through 85 Pages and an in-depth TOC on "India
Electric Kitchen Appliances Market"
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The proportion of working women in the
country is increasing gradually, which is contributing to growth in household
income as well as leading to time shortage for women towards household
activities. Also, with rapid increase in the number of nuclear families in
urban India, average number of family members involved in doing daily household
chores is on a decline. Consequently, the utility of electrical kitchen
appliances, which help in minimizing the effort and time required in cooking
activities, etc., is increasing. Bajaj Electricals Limited, TTK Prestige
Limited, Preethi Kitchen Appliances Private Limited and Butterfly Gandhimathi
Appliances Private Limited are among the leading companies operating in India electric
kitchen appliances market. Ovens are expected to remain the largest selling small
electric kitchen appliances in India during the forecast period, with demand
for kitchen hoods forecast to grow at the fastest rate. Moreover, growing competition
among e-tailers such as Flipkart, Amazon, etc., coupled with increasing amount
of time spent by consumers on the internet is boosting sales through online
channels, though multi-branded stores are anticipated to maintain their
dominating position with nearly half of the market share until 2023.
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“Demand
for electric kitchen appliances is witnessing an upsurge across India, owing to
growing trend of modular homes, tech-savvy consumers who have strong knowledge
regarding the benefits of using modern appliances and increasing influence of
social media on the millennial population that makes them to purchase new and
advanced kitchen appliances providing enhanced convenience and comfort.
Further, leading electric kitchen appliance manufacturers are continuously
diversifying their product portfolios and are offering a wider range of
products, both in terms of applications as well as price range, which is
boosting adoption of electric kitchen appliances in India.”, said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“India
Electric Kitchen Appliances Market By Category, By Distribution Channel,
Competition Forecast & Opportunities, 2013-2023” has evaluated the future growth potential of electric
kitchen appliances market in India and provides statistics and information on market
structure, size, share and future growth. The report is intended to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities present in India electric
kitchen appliances market.
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