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Adobe acquires Magento to go B2B2C for USD 1.65 Billion

Adobe acquires Magento

Adobe reported that it has gone into an agreement to acquire Magento Commerce, a market-leading e-commerce platform, for $1.68 billion. The expansion of the Magento Commerce Cloud will empower business to be consistently incorporated into the Adobe Experience Cloud, conveying a single stage that serves both B2B and B2C clients.

United States: Adobe is purchasing internet business service provider Magento Commerce from private value firm Permira for $1.68 billion in cash, which the biggest deal in nearly a decade. The deal is anticipated to close during Adobe's fiscal third quarter. Adobe said that this deal will help in boosting its Experience Cloud business, which provides services including analytics, advertising, and marketing.

Magento brings Adobe Experience Cloud advanced trade enablement and request coordination for both physical and computerized merchandise over a scope of enterprises, including consumer packaged goods, retail, discount and manufacturing. The Magento Platform is based on demonstrated, adaptable innovation upheld by a lively group of more than 300,000 engineers. The Magento partner ecosystem provides thousands of pre-built extensions, including payment, shipping, tax and logistics. This level of adaptability enables organizations to rapidly incline and repeat their trade abilities for their remarkable business needs.

Adobe is the pioneer in planning and delivering digital experiences through substance and information. At the center of each experience are substance and information, which empower the steady, individual, instinctive experiences for the customers. Business is likewise essential to the client experience. Buyers and organizations presently anticipate that each cooperation will be shoppable – whether on the web, versatile, social, in-item or in-store.

Magento’s client list has brand names like Canon, Helly Hansen, Paul Smith and Rosetta Stone. Adobe and Magento share joint clients including Coca-Cola, Warner Music Group, Nestlé and Cathay Pacific.

Magento has developed its client base and enterprise cloud business because of key interests in innovation, advertising, customer achievement, deals administration and the open-source group community ecosystem.

The CEO of Magento said that both the company’s shares the same vision for the future growth of the digital experiences that will bring together Adobe’s strength in content and data with Magento’s open commerce innovation.

According to TechSci Research, the acquisition of Magento will equip Adobe with the missing e-commerce platform piece which operates in B2B and B2C contexts that can easily fit in the company’s Experience Cloud. The deal is expected to strengthen Adobe’s position in the e-commerce platform. As a result, the acquisition is anticipated to drive the Global Predictive Maintenance Market. Rapid industrialisation, growing use of technologically advanced equipment, growing need for reducing the operational costs and high competition are likely to ensure robust growth of the Global Predictive Maintenance market.

TechSci Research predicts that increasing penetration of cloud computing and technological advancements is expected to drive Cloud Migration Services Market in the coming years. Demand for cloud computing is expected to be driven by some other factors, such as lower security, flexibility and lower costs. The increasing use of Cloud computing is also expected to propel the market for Cloud Monitoring Market in the coming years.

According to the recently published report by TechSci Research, “Global Predictive Maintenance Market by Component (Service Vs. Solutions), By Deployment Type (On Premise Vs Cloud), By End User (Manufacturing, Energy & Utilities, Transportation, Government & Defense, Healthcare, and Others), Competition Forecast & Opportunities, 2012 – 2022”, global predictive maintenance market is expected to cross $7.9 billion by 2022. Predictive maintenance has given an edge to the companies as they can predict the condition of in-service equipment, and can also predict the estimated time for maintenance, which prevents any untimely breakdown that may result in operational income losses. Growing industrialization, increasing use of technologically advanced machines and equipment, rising focus towards reducing the operational costs and surging competition have paved the way for predictive maintenance, globally.

According to the recently published report by TechSci Research, “Global Cloud Migration Services Market, By Service Type (Automation & Integration, Application Hosting etc ), By Application, By Deployment Model (Public Cloud, Private Cloud etc ), By Organization Size , By Vertical , By Company and By Geography, Forecast & Opportunities, 2023, Global Cloud Migration Services Market is expected to reach USD 9.52 Billion by 2023, at CAGR of over 25%. The major factors contributing in the growth of the market are increasing penetration of cloud computing and technological advancements. Moreover, demand for cloud computing is expected to be driven by some other factors, such as lower security, flexibility and lower costs. In 2017, the North America region dominates the Global Cloud Migration Services market due to increasing need for well-organized computing systems and growing demand for shifting the workload on cloud and the region is expected to maintain its dominance over the next five years as well.

According to the recently published report by TechSci Research, “Global Cloud Monitoring Market, By Component (Solutions and Services), By Service Model (Software as A Service, etc), By Organization Size (Large Enterprises and Small & Medium-Sized Enterprises), By Industry (Banking, Financial Services, & Insurance, etc), By Company, By Region, Forecast & Opportunities, 2013-2023, Global Cloud Monitoring Market is expected to reach USD 1.99 Billion by 2023, witnessing growth at a CAGR of over 19%, in value terms, due to the increasing need of cost-effective management and security solutions. Moreover, the solutions and services provided by cloud platforms are witnessing a rise due to their application in industries such as Banking, Finance and Insurance, which will the drive the growth of this market further. Based on size of the organization, the large enterprise segment dominates the market, owing to increasing demand of enhanced cloud monitoring systems. North America is anticipated to have the largest market share over the next five years owing to rapid adoption of cloud platforms.

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