Coway Continues its Dominance in Malaysia Water Purifiers Market

Rising water pollutants across major water bodies coupled with improper water infrastructure in Malaysia to propel demand for water purifiers in the country through 2023 

According to TechSci Research report, “Malaysia WaterPurifiers Market, By Mode, By Type, By Technology, Competition Forecast & Opportunities, 2013 – 2023”, water purifier market in Malaysia is forecast to cross $ 510 million by 2023 owing to strong demand for water purification units across the country’s residential sector. The country majorly draws water from its rivers, which has high presence of primary pollutants such as biological oxygen demand, Ammoniacal Nitrogen, suspended solids, etc., which is leading to increasing demand for water purifiers in the country. Further, Malaysia’s river system supplies 25,000 cubic meters of renewable water for each person per year. Such large-scale supply of water requires installation of water purification systems across point-of use (POU) and point-of-entry (POE) applications. The demand for POU purifiers in Malaysia is higher as compared to POE water purifiers due to the high preference for counter top water purification systems that offer water storage option as well.

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Based on the types, Malaysia water purifiers market is broadly segmented into counter top, under sink and faucet mount water purifiers. The demand for counter top is prevalent across the country as it offers an option of hot- and cold- water supply from a single system. Counter top is followed by under sink water purifiers as they save kitchen space and are majorly deployed in compact houses. Among technologies, reverse osmosis dominates Malaysia water purifiers market, in value terms, as water supplied to homes in Malaysia has substantial total dissolved salts that need to be reduced to a level where the water is fit to drink, which is done using RO technology. RO technology is followed by ultra-filtration that is comparatively affordable and is used as pre-treatment to RO, and is thus, anticipated to register growth in demand during the forecast period. In 2017, the west region of Malaysia accounted for the largest share in Malaysia water purifiers market. Moreover, upcoming residential projects in Kuala Lumpur city are further likely to push the demand for residential water purifiers in the country in the coming years.

Coway captured the largest market share in the Malaysia water purifiers market in 2017. The company offers both premium as well as affordable category water purifiers mainly for point-of use applications. “Increasing urbanization and deteriorating water quality in Malaysia is leading to water purifiers becoming a necessity in every household. Moreover, with new residential units coming up, the demand for water purifiers, especially reverse osmosis-based point-of-entry water purification systems, is expected to rise significantly in the coming years, which would steer growth in Malaysia water purifiers market over the next five years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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“Malaysia Water Purifiers Market, By Mode, By Type, By Technology, Competition Forecast & Opportunities, 2013 – 2023’’ has evaluated the future growth potential of water purifier market and provides statistics and information on market size, structure and trends. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Malaysia water purifiers market.

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