Press Release

GSK Leading India Malted Food Drinks Market Growing at CAGR 16.5%

Rising disposable income, changing lifestyle coupled with increasing awareness about the benefits of malt based drinks to drive India malted food drinks market through 2022

According to a report released by TechSci Research, “India Malted Food Drinks Market By Product Type, By Distribution Channel, Competition Forecast & Opportunities, 2012–2022”, India malted food drinks market is anticipated to grow at a CAGR of 16.5% during 2017-2022. With increasingly hectic lifestyle and rising health consciousness, a growing number of consumers are opting for easy and hassle-free alternatives to fulfil their daily nutrient requirements. This is paving way for malted food drinks that are not only fortified with essential nutrients but also satisfy the taste buds and are easy to consume. Moreover, with rising disposable income and improving living standards in India, people are becoming more inclined towards convenience products such as malted drinks. Additionally, leading manufacturers increasing their focus on innovative product offerings and efficient product packaging to attract consumers, is also expected to contribute to the growth of India malted food drinks market in the coming years.

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On the basis of type, malted food drinks are broadly segmented into two types, namely, ‘with cocoa powder’ and ‘without cocoa powder’. ‘With cocoa powder’ segment dominated the India malted food drinks market in 2016, primarily on account of higher preference for chocolate flavor among children. Among regions, south region has dominated the malted food drinks market in India, on the back of high literacy rate in the region and comparatively higher penetration of malted food drinks manufacturers in the region’s rural pockets.

Malted food drinks are majorly sold through independent small grocers, thereby making it the dominant distribution channel in India malted food drinks market. However, with increasing penetration of internet and continuing expansion of the organized retail sector, the sales of malted food drinks from other sales channel, apart from the independent small grocers, is also growing. GlaxoSmithKline Consumer Healthcare Ltd. is the market leader in India malted food drinks market, followed by Mondelez India Foods Private Limited, Kraft Heinz India Private Limited, Nutricia International Pvt. Ltd. and Abbott India Limited.

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“Rising health awareness among people is expected to contribute to the growing demand for malted food drinks, as they fulfil the daily requirement of nutrients. Moreover, with busier schedule of working population in India, demand for convenience food and beverages is rapidly rising, thereby further fueling demand for malted food drinks. Furthermore, increasing focus on innovation in flavors and packaging of malted food drinks by the major malted food drink manufacturers is anticipated to positively influence the market in the coming years”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

India Malted Food Drinks Market By Product Type, By Distribution Channel, Competition Forecast & Opportunities, 2012–2022 has evaluated the future growth potential of malt food drinks market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India malted food drinks market.

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Relevant Reports

India Malted Food Drinks Market By Product Type (With Cocoa Powder & Without Cocoa Powder), By Distribution Channel (Independent Small Grocers, Pharmacies, Supermarket/Hypermarket, Convenience Stores & Online), Competition Forecast & Opportunities, 2012 – 2022

Consumer Goods and Retail | Jan, 2018

Rising disposable income, changing lifestyle coupled with increasing awareness about the benefits of malt based drinks to drive India malted food drinks market through 2022

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