India malted food drinks market is projected to reach $ 1.76 billion by 2023, backed by increasing demand for malt-based drinks, owing to growing consumer preference for milk with dairy additives such as malt. Growing awareness about health benefits of malted food drinks, increase in working population, and growing organized retail & e-commerce sectors are some of the other factors that are expected to boost sales of malted food drinks in the coming years. Moreover, increasing penetration in rural areas and rising demand for innovative flavors are also expected to aid the country’s malted food drinks market over the course of next five years. 

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast India malted food drinks market size.
  • To define, classify and forecast India malted food drinks market based on product type, distribution channel and region.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value & volume, based on product type, namely – cocoa and non-cocoa products.
  • To analyze and forecast the size, in terms of value, for India malted food drinks market with respect to North, South, East, West regions of India.
  • To identify tailwinds and headwinds for India malted food drinks market.
  • To get an idea about the consumers’ behavior towards brand awareness, preferred point of purchase, frequency of buying and major factors impacting the purchase decision related to malted food drinks in India.
  • To strategically profile leading players operating in India malted food drinks market.


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Some of the major players operating in India malted food drinks market are GlaxoSmithKline Consumer Healthcare Ltd., Mondelez India Foods Private Limited, Kraft Heinz India Private Limited, Danone, Abbott Healthcare Pvt. Ltd., Nestlé India Limited, Gujarat Cooperative Milk Marketing Federation Ltd., Patanjali Ayurved Limited, Continental Milkose (India) Ltd., and Sri Sri Tattva.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers and suppliers of malted food drinks. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channel, and regional presence of all major malted food drink suppliers across the country.

TechSci Research calculated India malted food drinks market size using a bottom-up approach, where manufacturers’ value and volume sales data for product types (With Cocoa and Without Cocoa) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as directories, databases such as company annual reports, World Bank, industry magazines, industry reports, news dailies, Ministry of Corporate Affairs, ITC Trade Maps, etc., were also studied by TechSci Research.

 

Key Target Audience:

  • Malted food drinks manufacturers, suppliers, distributors and other stakeholders
  • Organizations, forums and alliances related to malted food drinks
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as malted food drink manufacturers, distributors and policy makers. The study would also help them to target the growing segments over the coming years, thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, India malted food drinks market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Product Type:
    • Without Cocoa
    • With Cocoa
  • Market, by Distribution Channel:
    • Online Retail
    • Convenience Stores
    • Pharmacies
    • Independent Small Grocers
    • Supermarkets/Hypermarkets
  • Market, by Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in India malted food drinks market.

Voice of Customers: Customer analysis by considering parameters such as brand awareness, purchase frequency, factors influencing purchase decision and brand satisfaction level.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Introduction & Product Classification

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

4.1.    Unaided Brand Awareness

4.2.    Aided Brand Awareness

4.3.    Key Factors Influencing Purchase Decision

4.4.    Quantity of Purchase Every Month

4.5.    Packaging Preference

4.6.    Flavor Preference

5.    Global Malted Food Drinks Market Overview

6.    India Malted Food Drinks Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value & Volume

6.2.    Market Share & Forecast

6.2.1.By Product Type (With Cocoa Powder vs Without Cocoa Powder)

6.2.2.By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Independent Small Grocers, Online Channel & Pharmacies)

6.2.3.By Region (North, South, East & West)

6.2.4.By Company

6.2.5.Brand Portfolio

6.3.    Market Attractiveness Index

6.3.1.By Product Type

6.3.2.By Distribution Channel

6.3.3.By Region

7.    India Malted Food Drinks With Cocoa Powder Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value & Volume

7.2.    Market Share & Forecast

7.2.1.By Distribution Channel

7.3.    Pricing Analysis

8.    India Malted Food Drinks Without Cocoa Powder Market Outlook

8.1.    Market Size & Forecast

8.1.1.By Value & Volume

8.2.    Market Share & Forecast

8.2.1.By Distribution Channel

8.3.    Pricing Analysis

9.    Supply Chain Analysis

10.Import Export Analysis

11.Market Dynamics

11.1.  Drivers

11.2.  Challenges

12.Market Trends & Developments

13.Policy & Regulatory Landscape

14.India Economic Profile

15.Competitive Landscape

15.1.  Competition Outlook

15.2.  Company Profiles

15.2.1.    GlaxoSmithKline Consumer Healthcare Ltd.

15.2.2.    Mondelez India Foods Private Limited

15.2.3.    Kraft Heinz India Private Limited

15.2.4.    Nutricia International Pvt. Ltd.

15.2.5.    Abbott Healthcare Pvt Ltd

15.2.6.    Nestlé India Limited

15.2.7.    Gujarat Cooperative Milk Marketing Federation Ltd.

15.2.8.    Patanjali Ayurved Limited

15.2.9.    Continental Milkose (India) Ltd.

15.2.10.    Sri Sri Tattva

16.Strategic Recommendations

 

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

     

    Figure 1: Global Mid-Year Urban Population, By Region, 2010, 2015 & 2020F (Million)

    Figure 2: India Malted Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2013–2023F

    Figure 3: India Per Capita Household Final Consumption Expenditure, 2012-2016 (USD)

    Figure 4: India Malted Food Drinks Market Share, By Product Type, By Value, 2013-2023F

    Figure 5: India Malted Food Drinks Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 6: India Malted Food Drinks Market Share, By Region, By Value, 2017 & 2023F

    Figure 7: India Malted Food Drinks Market Share, By Region, By Value, 2013–2023F

    Figure 8: India Malted Food Drinks Market Share, By Company, By Value, 2017

    Figure 9: India Malted Food Drinks Market Share, By Company, By Value, 2023F

    Figure 10: India Malted Food Drinks Market Attractiveness Index, By Product Type, By Value, 2018E-2023F

    Figure 11: India Malted Food Drinks Market Attractiveness Index, By Distribution Channel, By Value, 2018E-2023F

    Figure 12: India Malted Food Drinks Market Attractiveness Index, By Distribution Channel, By Value, 2018E-2023F

    Figure 13: India Malted Food Drinks With Cocoa Powder Market Size, By Value (USD Million), By Volume (Million Kgs), 2013–2023F

    Figure 14: India Health Expenditure per Capita, 2011-2015 (USD)

    Figure 15: India Malted Food Drinks With Cocoa Powder Market Share, By Distribution Channel,

    By Value, 2013–2023F

    Figure 16: India Malted Food Drinks Without Cocoa Powder Market Size, By Value (USD Million), By Volume (Million Kgs), 2013–2023F

    Figure 17: India Number of Middle Class Households, 2011, 2015 & 2025F (Million)

    Figure 18: India Malted Food Drinks Without Cocoa Powder Market Share, By Distribution Channel,

    By Value, 2013–2023F

    Figure 19: India Malt Extracts Export, By Value, 2014-2018 (USD Million)

    Figure 20: India Malt Based Food Preparation for Infant Use Export, By Value, 2014-2018 (USD Million)

    Figure 21: India Malted Food Drinks Export, By Value, 2014-2018 (USD Million)

    Figure 22: India Malt Extracts Import, By Value, 2014-2018 (USD Million)

    Figure 23: India Malt Based Food Preparation for Infant Use Import, By Value, 2014-2018 (USD Million)

    Figure 24: India Malted Food Drinks Import, By Value, 2014-2018 (USD Million)

    Figure 25: India GDP Per Capita, 2013-2017 (USD)

    Figure 26: India Total Labor Force, 2013-2017 (Million)

    Figure 27: India Urban Population Share (As a Percentage of Total Population), 2012-2016

    Figure 28:  India Television Advertising Market Size, 2013-2017 (USD Million)

     

    List of Tables

     

    Table 1: India Malted Food Drinks With Cocoa Powder Market Pricing Analysis, By Company, By Product, By Price, 2018

    Table 2: India Malted Food Drinks Without Cocoa Powder Market Pricing Analysis, By Company, By Product, By Flavor, By Price, 2018