Report Description

India Malted Food Drinks Market By Product Type (With Cocoa Powder & Without Cocoa Powder), By Distribution Channel (Convenience Stores, Independent Small Grocers, Pharmacies, Online Channel & Others), Competition Forecast & Opportunities, 2013-2023

India malted food drinks market is projected to reach $ 1.76 billion by 2023, backed by increasing demand for malt-based drinks, owing to growing consumer preference for milk with dairy additives such as malt. Growing awareness about health benefits of malted food drinks, increase in working population, and growing organized retail & e-commerce sectors are some of the other factors that are expected to boost sales of malted food drinks in the coming years. Moreover, increasing penetration in rural areas and rising demand for innovative flavors are also expected to aid the country’s malted food drinks market over the course of next five years. 

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast India malted food drinks market size.
  • To define, classify and forecast India malted food drinks market based on product type, distribution channel and region.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value & volume, based on product type, namely – cocoa and non-cocoa products.
  • To analyze and forecast the size, in terms of value, for India malted food drinks market with respect to North, South, East, West regions of India.
  • To identify tailwinds and headwinds for India malted food drinks market.
  • To get an idea about the consumers’ behavior towards brand awareness, preferred point of purchase, frequency of buying and major factors impacting the purchase decision related to malted food drinks in India.
  • To strategically profile leading players operating in India malted food drinks market.

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Some of the major players operating in India malted food drinks market are GlaxoSmithKline Consumer Healthcare Ltd., Mondelez India Foods Private Limited, Kraft Heinz India Private Limited, Danone, Abbott Healthcare Pvt. Ltd., Nestlé India Limited, Gujarat Cooperative Milk Marketing Federation Ltd., Patanjali Ayurved Limited, Continental Milkose (India) Ltd., and Sri Sri Tattva.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers and suppliers of malted food drinks. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channel, and regional presence of all major malted food drink suppliers across the country.

TechSci Research calculated India malted food drinks market size using a bottom-up approach, where manufacturers’ value and volume sales data for product types (With Cocoa and Without Cocoa) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as directories, databases such as company annual reports, World Bank, industry magazines, industry reports, news dailies, Ministry of Corporate Affairs, ITC Trade Maps, etc., were also studied by TechSci Research.


Key Target Audience:

  • Malted food drinks manufacturers, suppliers, distributors and other stakeholders
  • Organizations, forums and alliances related to malted food drinks
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as malted food drink manufacturers, distributors and policy makers. The study would also help them to target the growing segments over the coming years, thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, India malted food drinks market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Product Type:
    • Without Cocoa
    • With Cocoa
  • Market, by Distribution Channel:
    • Online Retail
    • Convenience Stores
    • Pharmacies
    • Independent Small Grocers
    • Supermarkets/Hypermarkets
  • Market, by Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in India malted food drinks market.

Voice of Customers: Customer analysis by considering parameters such as brand awareness, purchase frequency, factors influencing purchase decision and brand satisfaction level.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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