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Report Description

Report Description

 

Forecast Period

2026-2030

Market Size (2024)

USD 1.82 Billion

CAGR (2025-2030)

9.04%

Fastest Growing Segment

Online

Largest Market

North

Market Size (2030)

USD 3.01 Billion

 

Market Overview

India Malted Food Drinks Market was valued at USD 1.82 Billion in 2024 and is expected to reach USD 3.01 Billion by 2030 with a CAGR of 9.04% during the forecast period. The India Malted Food Drinks market is witnessing robust growth, owing to the increasing health-consciousness among consumers and their growing preference for nutritious, energy-boosting beverages. With rising disposable incomes and urbanization, more individuals are opting for convenient, ready-to-consume products that offer essential vitamins, minerals, and protein. Also, the popularity of malted drinks as a breakfast or post-workout beverage, particularly among children and working adults, contributes to market growth. The widespread availability of malted drink options across various price ranges, along with attractive packaging and marketing strategies, further supports the market's expansion.

Key Market Drivers

Rising Disposable Income & Rising Living Standards

 Rising disposable income and improving living standards are key drivers of the India malted food drinks market. As a part of this, according to a recent study, India’s per capita disposable income increased from USD 2.11 thousand in 2019 to USD 2.54 thousand in 2023. It is expected to attain a value of USD 4.34 thousand by 2029. The rise in disposable income is prompting shifts in consumer spending habits and bolstering overall purchasing power. As the Indian economy continues to grow, a larger portion of the population is experiencing an increase in income, allowing for more discretionary spending on products that offer convenience and nutritional value. This economic shift has led to a greater demand for packaged beverages, including malted food drinks, as consumers seek quick, healthy, and energy-boosting options for busy lifestyles. Improved living standards have also resulted in a heightened focus on health and wellness, particularly in urban areas. With greater awareness about the benefits of balanced diets and the importance of nutrition, more individuals are turning to malted drinks as a source of essential vitamins, minerals, and protein. The shift towards healthier, functional beverages is especially prominent among working professionals, fitness enthusiasts, and growing families. Also, the rise in middle-class households with more disposable income has expanded the consumer base for such drinks. These factors, combined with increased availability of malted food drinks across retail channels and online platforms, are fuelling the growth of the market in India. Rising living standards and disposable income continue to make malted food drinks a preferred choice for health-conscious consumers.

Product Innovation by Major Player

Product innovation by major players is a significant driver of growth in the India malted food drinks market. As a part of this, as of October 2024, Allied Blenders and Distillers Ltd (ABDL), a company in the India-made foreign liquor (IMFL) sector, plans to introduce a blended malt scotch whisky in stages within this fiscal year. After going public, the company intends to bolster its presence in the Goa market. Also, ABDL aims to improve its whisky and non-whisky product offerings by focusing on the premium segment and creating new variants to attract a broader consumer base. Leading brands are consistently introducing new and improved products to meet the evolving preferences of health-conscious consumers. As demand for healthier, convenient, and flavorful options rises, manufacturers are innovating by offering a wider variety of malted drink products, including those enriched with additional nutrients, such as protein, fiber, vitamins, and minerals. This allows consumers to enjoy a functional beverage that caters to their specific health and dietary needs. Companies are also diversifying their offerings by introducing flavored malted drinks, catering to the diverse taste preferences of Indian consumers. Innovations include sugar-free and low-calorie versions, catering to the growing health-conscious and weight-conscious segments. Also, brands are launching organic and plant-based malted drinks to appeal to consumers seeking natural and sustainable alternatives. Packaging innovation has also played a key role in the market's expansion. Convenient, on-the-go packaging in various sizes, such as single-serve sachets and eco-friendly bottles, has made these products more accessible and consumer-friendly. As these innovations continue, major players in the Indian malted food drinks market are expanding their product lines, helping drive market growth and attract a broader consumer base.

Growing Health-Conscious Population

The growing health-conscious population is a significant driver of the India malted food drinks market. As awareness of health and wellness continues to rise, consumers are increasingly seeking nutritious and functional beverages. This shift towards healthier lifestyle choices is fuelling demand for malted food drinks, which are often perceived as an easy way to consume essential vitamins, minerals, and proteins. The growing focus on balanced diets, weight management, and overall well-being has led to a preference for beverages that offer added nutritional value and energy. Health-conscious consumers are particularly drawn to malted drinks that provide a combination of convenience and nutrition. These drinks are seen as a quick and efficient source of energy, ideal for busy working professionals, students, and active individuals. Also, the rise in fitness trends, including gym memberships, home workouts, and yoga, has further contributed to the demand for beverages that support post-workout recovery and muscle growth. As the health-conscious demographic grows, there is also a notable preference for sugar-free, low-calorie, and organic malted drinks, catering to the increasing desire for clean and functional nutrition. This evolving shift toward healthier food and beverage choices continues to drive the growth of the malted food drinks market in India.


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Key Market Challenges

Supply Chain Disruptions

 Supply chain disruptions pose a significant challenge to the India malted food drinks market. The complexity of sourcing raw materials such as malt extract, milk powder, and other key ingredients can be impacted by global supply chain issues, fluctuating prices, and trade restrictions. These disruptions, which have been exacerbated by the COVID-19 pandemic and geopolitical uncertainties, lead to delays in production, affecting product availability and leading to increased costs for manufacturers. Also, transportation challenges, including limited logistics infrastructure and rising fuel prices, can increase the time and cost associated with delivering finished products to retailers across urban and rural areas. This affects the efficiency of distribution networks and may lead to stockouts or shortages, particularly in less accessible regions. Manufacturers may also face challenges in maintaining consistent product quality and safety when dealing with disrupted supply chains. To mitigate these issues, companies may need to adopt alternative sourcing strategies, diversify their supplier base, or invest in better inventory management systems. However, the unpredictability of supply chain disruptions continues to impact market stability, potentially hindering growth in the India malted food drinks market.

Increased Competition from Alternative Beverages

Increased competition from alternative beverages is a significant challenge for the India malted food drinks market. Consumers now have a wide variety of drink options available, including fruit juices, energy drinks, smoothies, herbal teas, and plant-based beverages, which compete directly with traditional malted drinks. These alternatives are often marketed as healthier or more natural options, attracting health-conscious consumers who may view malted drinks as overly sugary or artificial. The rise in popularity of ready-to-drink (RTD) beverages, especially those positioned as functional or fortified, poses another threat. These beverages are often marketed with specific health benefits, such as boosting immunity, enhancing energy, or aiding digestion, which appeals to the growing wellness-focused population. Also, plant-based drinks such as almond milk, soy milk, and oat milk are gaining traction due to their perceived health benefits and appeal to lactose-intolerant and vegan consumers. As competition intensifies, malted food drink brands must adapt by innovating their products, focusing on health-conscious formulations, offering unique flavors, and aligning with consumer trends like sugar-free, organic, or low-calorie options. The increased variety of beverage choices and shifting consumer preferences make it more challenging for the malted food drink market to retain its customer base and maintain growth.

Key Market Trends

Rising Demand for Natural & Herbal Ingredients

The rising demand for natural and herbal ingredients is a significant trend in the India malted food drinks market. As a part of this, according to a recent study, as of 2021, the market for organic food was valued at approximately USD 0.25 billion. It is expected that the organic food market will grow to approximately USD 0.74 billion by the end of the financial year 2025.Consumers are becoming increasingly health-conscious and are seeking products that contain natural, organic, and herbal ingredients rather than artificial additives or preservatives. This shift is driven by the growing awareness of the potential health risks associated with synthetic chemicals and the desire for cleaner, more wholesome products. As a result, manufacturers are focusing on incorporating natural and herbal ingredients, such as turmeric, ginger, saffron, and tulsi (holy basil), into their malted drink formulations. These ingredients are known for their various health benefits, such as boosting immunity, aiding digestion, and promoting overall well-being. Also, the inclusion of plant-based proteins and natural sweeteners like honey or stevia is gaining popularity as consumers look for healthier, lower-sugar alternatives. The trend toward natural and herbal ingredients is also aligned with the growing demand for functional beverages—those that not only quench thirst but also provide added nutritional value. As this consumer preference continues to grow, malted food drink brands are increasingly focusing on offering products that are not only delicious but also aligned with modern wellness trends. This shift in consumer demand is shaping the future of the Indian malted food drinks market.

Increased Focus on Sustainable Packaging

The increased focus on sustainable packaging is a key trend in the India malted food drinks market. As a part of this, according to a recent study, as of April 2024, 58% of businesses in India anticipate a positive financial return from their sustainability investments within the next five years. In India, 39% of companies plan to boost their sustainability investments over the next three years. As environmental concerns rise, consumers are becoming more conscious of the ecological impact of the products they purchase, including packaging materials. In response, brands are adopting more sustainable packaging solutions, such as recyclable, biodegradable, or eco-friendly materials, to reduce their carbon footprint and align with consumer values. Manufacturers are transitioning from plastic bottles to alternatives like glass, paper-based cartons, or recyclable plastic to cater to the growing demand for environmentally responsible products. Also, the use of minimalistic packaging that reduces waste and the introduction of refillable containers are gaining popularity. This move towards sustainability is not only driven by consumer demand but also by stricter regulations on plastic usage and waste management in India. Eco-conscious consumers are increasingly looking for brands that promote environmental responsibility, and this shift is influencing purchasing decisions in the malted food drinks market. As a result, companies are investing in research and innovation to develop more sustainable packaging solutions, which will likely continue to shape the market as environmental awareness continues to grow. This trend reflects a broader movement toward sustainability within the Indian food and beverage sector.

Growing Demand for Premium & Fortified Malted Drink

The growing demand for premium and fortified malted drinks is a significant trend in the India malted food drinks market. As consumers become more health-conscious and seek higher-quality products, there is an increasing preference for malted drinks that offer additional nutritional benefits. Premium variants of malted drinks, which are enriched with added vitamins, minerals, protein, and other functional ingredients, are gaining popularity among a more affluent consumer base. These products are positioned as more than just a beverage; they are marketed as a source of enhanced health and well-being. Fortified malted drinks are especially appealing to health-conscious individuals, athletes, and working professionals who look for convenient, on-the-go solutions that support their active lifestyles. For example, drinks enriched with protein for muscle recovery, calcium for bone health, or antioxidants for immune support are becoming more common in the market. As disposable incomes rise, consumers are willing to pay a premium for high-quality, functional products that contribute to their overall health. Brands are responding to this demand by developing new premium formulations, such as organic or plant-based malted drinks, to cater to evolving consumer preferences. The trend toward premium and fortified malted drinks reflects a broader shift in the Indian market toward healthier, more nutrient-dense options.

Segmental Insights

Distribution Channel Insights

Supermarket/Hypermarket dominated the India Malted Food Drinks market, due to their wide product range, convenience, and accessibility. These large retail outlets offer consumers the ability to compare various malted drink brands, sizes, and flavors in one place. With increasing urbanization and growing middle-class incomes, supermarkets and hypermarkets are becoming the go-to destination for packaged beverages, including malted drinks. Also, these retailers frequently offer attractive discounts and promotions, further driving consumer purchases. The presence of well-established supermarket chains ensures that malted food drinks are easily accessible across urban and semi-urban areas, boosting market growth.


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Regional Insights

The North region dominated the India Malted Food Drinks market, due to its large urban population, higher disposable income, and increasing health-consciousness. Major cities like Delhi, Chandigarh, and Jaipur contribute significantly to the demand for malted drinks, with consumers increasingly seeking convenient, nutritious beverages. The region's strong retail infrastructure, including supermarkets and hypermarkets, further supports the widespread availability of malted food drinks. Also, the rising trend of fitness and wellness among consumers in the North is fuelling demand for fortified and health-oriented malted beverages, strengthening the region's dominance in the market.

Recent Developments

  • In December 2024, Himmaleh Spirits, the innovative craft distiller known for the award-winning Kumaon & I gin, has unveiled plans for a new malt distillery in the scenic Kumaon area of Uttarakhand. The cutting-edge distillery, which includes Forsyths pot stills from Scotland, will now create artisanal Himalayan Single Malt whisky.
  • In November 2024, Amrut Distilleries, recognized for its single malt whiskies, gin, and rum, has established a brand licensing partnership with Indian Glycols Limited (IGL), to bolster its presence in the northern Indian market. This signifies IGL’s entry into the premium segment of Indian Made Foreign Liquor (IMFL).  IGL will manufacture, market, and disseminate Amrut’s MaQintosh Whisky, Old Port Rum, Bejoice XO Brandy, and MaQintosh White Label Whisky throughout northern India as per the agreement
  • In February 2024, MMP has been involved in the malted foods business for over 30 years and has successfully built strong customer relationships. The company has managed to secure repeat orders from its current customers due to the established relationship. The company has formed business partnerships with renowned entities such as Mondelez India Foods Private Limited, Hindustan Unilever Limited, The Kaira District Co-operative Milk Producers' Union (Amul), Parle Agro Private Limited, Pharmaceuticals & Medical Devices Bureau of India (PMBI), Patanjali Foods Limited, the Indian Army, among others. The company’s reputation in the market for timely delivery and quality products is bolstered by its association with esteemed clients and the frequency of their orders.
  • In June 2023, SLAB Ventures Netherlands and AB InBev India launched D’yavol Inception, a blended malt Scotch whisky designed for those who appreciate true luxury and sophistication, D’yavol Inception is a unique, non-chill filtered blended malt Scotch whisky that harmonizes gentle peat and luxurious sherry notes, crafted for discerning connoisseurs who pay attention to detail. This remarkable blend is carefully made in central Scotland, combining eight unique single malts from the renowned areas of the Highlands, Lowlands, Speyside, and Islands.

Key Market Players

  • Mondelēz International, Inc.
  • Hindustan Unilever Limited
  • Nestlé India Limited
  • Gujarat Co-Operative Milk Marketing Federation Limited
  • Patanjali Ayurved Limited
  • Continental Milkose India Ltd
  • Insta Foods
  • Imperial Malts Ltd
  • Barmalt
  • Nutricia Ltd

By Type

By Distribution Channel

By Region

  • With Cocoa
  • Without Cocoa
  • Supermarkets/Hypermarkets
  • Pharmacies
  • Online
  • Others
  • North
  • South
  • East
  • West

 

Report Scope:

In this report, the India Malted Food Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Malted Food Drinks Market, By Type:

o   With Cocoa

o   Without Cocoa

  • India Malted Food Drinks Market, By Distribution Channel:

o   Supermarket/Hypermarket

o   Pharmacies

o   Online

o   Others

  • India Malted Food Drinks Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Malted Food Drinks Market.

Available Customizations:

India Malted Food Drinks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Malted Food Drinks Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Methodology Landscape

2.2.  Objective of the Study

2.3.  Baseline Methodology

2.4.  Formulation of the Scope

2.5.  Assumptions and Limitations

2.6.  Sources of Research

2.7.  Approach for the Market Study

2.8.  Methodology Followed for Calculation of Market Size & Market Shares

2.9.  Forecasting Methodology

3.    Executive Summary

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer

4.1.  Factors Influencing Purchase Decision

4.2.  Brand Awareness

4.3.  Source of Information

5.    India Malted Food Drinks Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Type Market Share Analysis (With Cocoa, Without Cocoa)

5.2.2.    By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Specialty Stores, Pharmacies, Online, Others)

5.2.3.    By Regional Market Share Analysis

5.2.3.1.        North Market Share Analysis

5.2.3.2.        South Market Share Analysis

5.2.3.3.        East Market Share Analysis

5.2.3.4.        West Market Share Analysis

5.2.4.    By Top 5 Companies Market Share Analysis, Others (2024)

5.3.  India Malted Food Drinks Market Mapping & Opportunity Assessment

5.3.1.    By Type Market Mapping & Opportunity Assessment

5.3.2.    By Distribution Channel Market Mapping & Opportunity Assessment

5.3.3.    By Region Market Mapping & Opportunity Assessment

6.    India With Cocoa Malted Food Drinks Market Outlook

6.1.  Market Size & Forecast      

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Specialty Stores, Pharmacies, Online, Others)

6.2.2.    By Region Market Share Analysis

7.    India Without Cocoa Malted Food Drinks Market Outlook

7.1.  Market Size & Forecast      

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Specialty Stores, Pharmacies, Online, Others)

7.2.2.    By Region Market Share Analysis

8.    Market Dynamics

8.1.  Drivers

8.2.  Challenges

9.    Market Trends & Developments

10. SWOT Analysis

10.1.            Strength

10.2.            Weakness

10.3.            Opportunity

10.4.            Threat

11. Policy & Regulatory Landscape

12. India Economic Profile

13. Competitive Landscape

13.1.            Company Profiles

13.1.1. Mondelēz International, Inc.

13.1.1.1.     Company Details

13.1.1.2.     Products & Services

13.1.1.3.     Financials (As Per Availability)

13.1.1.4.     Key Market Focus & Geographical Presence

13.1.1.5.     Recent Developments

13.1.1.6.     Key Management Personnel

13.1.2. Hindustan Unilever Limited

13.1.2.1.     Company Details

13.1.2.2.     Products & Services

13.1.2.3.     Financials (As Per Availability)

13.1.2.4.     Key Market Focus & Geographical Presence

13.1.2.5.     Recent Developments

13.1.2.6.     Key Management Personnel

13.1.3. Nestlé India Limited

13.1.3.1.     Company Details

13.1.3.2.     Products & Services

13.1.3.3.     Financials (As Per Availability)

13.1.3.4.     Key Market Focus & Geographical Presence

13.1.3.5.     Recent Developments

13.1.3.6.     Key Management Personnel

13.1.4. Gujarat Co-Operative Milk Marketing Federation Limited

13.1.4.1.     Company Details

13.1.4.2.     Products & Services

13.1.4.3.     Financials (As Per Availability)

13.1.4.4.     Key Market Focus & Geographical Presence

13.1.4.5.     Recent Developments

13.1.4.6.     Key Management Personnel

13.1.5. Patanjali Ayurved Limited

13.1.5.1.     Company Details

13.1.5.2.     Products & Services

13.1.5.3.     Financials (As Per Availability)

13.1.5.4.     Key Market Focus & Geographical Presence

13.1.5.5.     Recent Developments

13.1.5.6.     Key Management Personnel

13.1.6. Continental Milkose India Ltd

13.1.6.1.     Company Details

13.1.6.2.     Products & Services

13.1.6.3.     Financials (As Per Availability)

13.1.6.4.     Key Market Focus & Geographical Presence

13.1.6.5.     Recent Developments

13.1.6.6.     Key Management Personnel

13.1.7.  Insta Foods

13.1.7.1.     Company Details

13.1.7.2.     Products & Services

13.1.7.3.     Financials (As Per Availability)

13.1.7.4.     Key Market Focus & Geographical Presence

13.1.7.5.     Recent Developments

13.1.7.6.     Key Management Personnel

13.1.8. Imperial Malts Ltd

13.1.8.1.     Company Details

13.1.8.2.     Products & Services

13.1.8.3.     Financials (As Per Availability)

13.1.8.4.     Key Market Focus & Geographical Presence

13.1.8.5.     Recent Developments

13.1.8.6.     Key Management Personnel

13.1.9. Barmalt

13.1.9.1.     Company Details

13.1.9.2.     Products & Services

13.1.9.3.     Financials (As Per Availability)

13.1.9.4.     Key Market Focus & Geographical Presence

13.1.9.5.     Recent Developments

13.1.9.6.     Key Management Personnel

13.1.10.              Nutricia Ltd

13.1.10.1.  Company Details

13.1.10.2.  Products & Services

13.1.10.3.  Financials (As Per Availability)

13.1.10.4.  Key Market Focus & Geographical Presence

13.1.10.5.  Recent Developments

13.1.10.6.  Key Management Personnel

14. Strategic Recommendations

14.1.            Key Focus Areas

14.2.            Target Type

14.3.            Target Distribution Channel

15. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the India Malted Food Drinks Market was estimated to be USD 1.82 Billion in 2024.

The key trends in the India Malted Food Drinks Market include increasing demand for fortified options, natural ingredients, plant-based drinks, sustainable packaging, and premium, health-focused products.

The key challenges in the India Malted Food Drinks Market include high competition from alternative beverages, price sensitivity, supply chain disruptions, sugar content concerns, and regulatory hurdles.

The major drivers for the India Malted Food Drinks Market include rising health awareness, increasing disposable income, demand for nutritious options, product innovation, and growing consumer preference for convenience.

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