Press Release

25% Helmets in India Were Sold Based on Retailers Recommendations in 2016

Rising sales of two-wheeler vehicles and constantly expanding two-wheeler fleet to fuel helmet market in India through 2022

According to TechSci Research report, India Helmet Market By Product Type, By Distribution Channel, Competition Forecast & Opportunities, 2012-2022”, India two-wheeler helmet market is projected to grow at a CAGR of around 25% during 2017 - 2022. Expanding two-wheeler user base, rising awareness among consumers about road safety, coupled with helmet use being made mandatory for two-wheeler riders in various cities across the country are few of the major factors boosting helmet sales in India over the last few years. Moreover, with a variety of helmet models to choose from, ranging from the most basic versions to the ones with advanced safety features, is further boosting growth of two-wheeler helmet market in India

“According to the survey conducted by TechSci Research 25% people reported that they purchased Helmets based in retailer’s recommendation which shows how important channel partner loyalty is for the business. Due to which one of major recommendations is to focus on implementing channel partner loyalty programs by the companies to ensure competitiveness and lead the market rather then following the trends.” Said Mr. Karan Chechi, Research Director with TechSci Research.


Browse 33 market data Figures and Tables spread through 76 Pages and an in-depth TOC on "India Two-Wheeler Helmet Market"

 On the basis of type, India two-wheeler helmet market is segmented into, full face, half face, open face, modular, and motocross. In 2016, full face helmet segment dominated the country’s two-wheeler helmet market, predominantly on account of safety aspect associated with it. It provides full coverage of the head with a protective section in the front for chin safety. Increasing per capita income and rising preference towards two-wheeler use are anticipated to boost demand for two-wheeler helmet in India during the forecast period. Multi-brand store is the most popular channel for the sales of helmets, followed by showrooms/ specialty stores and supermarkets/ hypermarkets.

Major demand for helmets emanates from the West region of India, followed by the country’s South region. Rising demand for two-wheeler helmets from West and South regions can be attributed to increasing demand for two-wheelers due to large middle and lower-middle class population base. Some of the leading market players in India two-wheeler helmet market are Steelbird, Studds, Aerostar, Vega, and Wrangler. The widespread presence of well-established network of dealers and distributors of these major players is expected to further increase their share in the country’s two-wheeler helmet market over the next five years.

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“Unorganized sector captures a large market share in India two-wheeler helmet market. However, due to inferior product quality offered by the unorganized players and increasing consumer awareness about road safety, a growing number of users are choosing organized players as their preferred choice. In addition to enhanced safety and better product quality, various other benefits such as warranty, discounts, etc. are attracting consumer towards organized players.” said Mr. Mahesh Bendre, Vice President with TechSci Research, a research based global management consulting firm.

India Helmet Market By Product Type, By Distribution Channel, Competition Forecast & Opportunities, 2012-2022 has analyzed the potential of India two-wheeler helmet market, and provides statistics and information on market sizes, shares and trends. The report will suffice in providing the intending clients with cutting-edge market intelligence and help them in taking sound investment decisions. Besides, the report also identifies and analyzes emerging trends along with essential drivers and key challenges faced by India two-wheeler helmet market.

About TechSci Research

TechSci Research is a leading global market research firm publishing premium market research reports. Serving 700 global clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 fulltime Analysts and Consultants employing innovative research solutions and tracking global and country specific high growth markets helps TechSci clients to lead rather than follow market trends.


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