25% Helmets in India Were Sold Based on Retailers Recommendations in 2016
Rising sales of two-wheeler vehicles and
constantly expanding two-wheeler fleet to fuel helmet market in India through
2022
According to TechSci Research report, “India Helmet Market
By Product Type, By Distribution Channel, Competition Forecast &
Opportunities, 2012-2022”,
India two-wheeler helmet market is projected to grow at a CAGR of around 25% during 2017 - 2022. Expanding two-wheeler user base, rising
awareness among consumers about road safety, coupled with helmet use being made
mandatory for two-wheeler riders in various cities across the country are few
of the major factors boosting helmet sales in India over the last few years.
Moreover, with a variety of helmet models to choose from, ranging from the most
basic versions to the ones with advanced safety features, is further boosting growth
of two-wheeler helmet market in India
“According to the survey conducted by TechSci Research 25%
people reported that they purchased Helmets based in retailer’s recommendation
which shows how important channel partner loyalty is for the business. Due to
which one of major recommendations is to focus on implementing channel partner
loyalty programs by the companies to ensure competitiveness and lead the market
rather then following the trends.” Said Mr. Karan Chechi, Research Director
with TechSci Research.
Browse 33 market data
Figures and Tables spread through 76 Pages and an in-depth TOC on "India Two-Wheeler Helmet Market"
https://www.techsciresearch.com/report/india-two-wheeler-helmet-market/1596.html
On the basis of type, India
two-wheeler helmet market is segmented into, full face, half face, open face,
modular, and motocross. In 2016, full face helmet segment dominated the country’s
two-wheeler helmet market, predominantly on account of safety aspect associated
with it. It provides full coverage of the head with a protective section in the
front for chin safety. Increasing per capita income and rising preference
towards two-wheeler use are anticipated to boost demand for two-wheeler helmet
in India during the forecast period. Multi-brand store is the most popular
channel for the sales of helmets, followed by showrooms/ specialty stores and
supermarkets/ hypermarkets.
Major demand for helmets emanates from the West region of India,
followed by the country’s South region. Rising demand for two-wheeler helmets
from West and South regions can be attributed to increasing demand for two-wheelers
due to large middle and lower-middle class population base. Some of the leading market
players in India two-wheeler helmet market are Steelbird, Studds, Aerostar, Vega,
and Wrangler. The widespread presence of well-established network of dealers
and distributors of these major players is expected to further increase their
share in the country’s two-wheeler helmet market over the next five years.
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“Unorganized sector captures a large market share in
India two-wheeler helmet market. However, due to inferior product quality
offered by the unorganized players and increasing consumer awareness about road
safety, a growing number of users are choosing organized players as their
preferred choice. In addition to enhanced safety and better product quality,
various other benefits such as warranty, discounts, etc. are attracting
consumer towards organized players.” said Mr. Mahesh Bendre, Vice President
with TechSci Research, a research based global management consulting firm.
“India Helmet Market By
Product Type, By Distribution Channel, Competition Forecast &
Opportunities, 2012-2022” has
analyzed the potential of India two-wheeler helmet market, and provides
statistics and information on market sizes, shares and trends. The report will
suffice in providing the intending clients with cutting-edge market
intelligence and help them in taking sound investment decisions. Besides, the
report also identifies and analyzes emerging trends along with essential
drivers and key challenges faced by India two-wheeler helmet market.
About TechSci Research
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