Press Release

Online Sales of Sanitary Pads Growing Incessantly

Increasing demand for high-end feminine hygiene products, growing awareness towards personal hygiene and surging adoption of sanitary pads to drive the global sanitary pads market

According to a TechSci Research report, Global Sanitary Pads Market By Product Type, By Sales Channel, Competition Forecast & Opportunities, 2012 – 2022, the global sanitary pads market is projected to cross $ 26 billion by 2022, on account of rapid urbanization and growing middle class population base coupled with rising per-capita disposable income of households, increasing female participation in workforce, growing awareness among female consumers regarding health and hygiene and increasing availability of female hygiene products.

Browse 24 market data Tables and 342 Figures spread through 315 Pages and an in-depth TOC on "Global Sanitary Pads Market"

Beginning from scraps of rags to using natural materials such as sea sponges, women have devised many ways to cope with problems related to menstruation. In the late 19th century, research in sanitary pads marked a breakthrough (introduction of disposable sanitary pads) in the field of gynaecological hygiene. Today, female customers have a wide variety of sanitary products to choose from such as sanitary pads, pantyliners, tampons, menstrual cups, etc., that are available in various designs, marketed by several companies, considering not just the comfort but also style, absorption capacity and fashion sensibilities.

Major barriers hampering the growth of the global sanitary pads market are reluctance and affordability. Even today, many women in global forum cannot afford sanitary pads, and consequently resort to other alternatives such as un-sanitized cloth, which is often reused. With rapid urbanization in the global space, feminine concerns related to hygiene have increased and government of various countries are also taking several initiatives to resolve the situation. In addition, societal prejudice towards women in many countries has evolved, and the concept of financial independence among the working women has contributed to their improved decision-making. As a result, it has become easier for vendors to target women directly and influence their purchasing behavior, thereby aiding the global sanitary pads market.

Download Sample Report @

Customers can also request for 10% free customization on this report.

Nearly half of the sanitary pad sales across the world is concentrated in more developed urban areas, where income and consumer awareness are generally higher. However, at the same time, about 45% of the global population lives in rural areas where the availability, affordability and even awareness levels regarding feminine hygiene is extremely low. Poor infrastructure, weak supply chain and distribution channels, lack of exposure to new products and stronger traditionalism are causing hindrance in the growth of global sanitary pads market. However, sanitary pad manufacturers across the world have started increasing their focus on untapped rural market by creating awareness and implementing knowledge sharing programs with the support of various NGOs. Moreover, as income of people living in such areas is generally low, players operating in global sanitary pads market are increasingly promoting their low-priced products, and even offering discounts to boost sales. Though the growth in urban areas is significant, rural areas are also expected to exhibit higher growth potential in the coming years.said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Global Sanitary Pads Market By Product Type, By Sales Channel, Competition Forecast & Opportunities, 2012 – 2022 has evaluated the future growth potential of the global sanitary pads market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the global sanitary pads market.

About TechSci Research

TechSci Research is a leading global market research firm publishing premium market research reports. Serving 700 global clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 fulltime Analysts and Consultants employing innovative research solutions and tracking global and country specific high growth markets helps TechSci clients to lead rather than follow market trends.


Mr. Ken Mathews

708 Third Avenue,

Manhattan, NY,

New York – 10017


Tel: +1-646-360-1656


Email: [email protected]

Relevant Reports

India Sanitary Pads Market By Product Type (Disposable, Reusable/Cloth), By Sales Channel (Departmental Stores, Supermarkets/Hypermarkets, Pharmacy, Online, Others) By Region, By Competition Forecast & Opportunities,

Consumer Goods and Retail | Nov, 2023

India Sanitary Pads Market is being propelled by the rising awareness regarding menstrual hygiene, product innovation and increasing female literacy rate and women empowerment.

Relevant News