Online Sales of Sanitary Pads Growing Incessantly
Increasing
demand for high-end feminine hygiene products, growing awareness towards
personal hygiene and surging adoption of sanitary pads to drive the global
sanitary pads market
According to a TechSci
Research report, “Global
Sanitary Pads Market By Product Type, By Sales
Channel, Competition Forecast & Opportunities,
2012 – 2022”, the global
sanitary pads market is projected to cross $ 26 billion by 2022, on account of
rapid urbanization and growing middle class population base coupled with rising
per-capita disposable income of households, increasing female participation in
workforce, growing awareness among female consumers regarding health and
hygiene and increasing availability of female hygiene products.
Browse 24
market data Tables and 342 Figures spread through 315 Pages and an
in-depth TOC on "Global
Sanitary Pads Market"
https://www.techsciresearch.com/report/global-sanitary-pads-market/1374.html
Beginning from scraps of
rags to using natural materials such as sea sponges, women have devised many
ways to cope with problems related to menstruation. In the late 19th
century, research in sanitary pads marked a breakthrough (introduction of
disposable sanitary pads) in the field of gynaecological hygiene. Today, female
customers have a wide variety of sanitary products to choose from such as
sanitary pads, pantyliners, tampons, menstrual cups, etc., that are available
in various designs, marketed by several companies, considering not just the
comfort but also style, absorption capacity and fashion sensibilities.
Major barriers hampering the
growth of the global sanitary pads market are reluctance and affordability.
Even today, many women in global forum cannot afford sanitary pads, and
consequently resort to other alternatives such as un-sanitized cloth, which is
often reused. With rapid urbanization in the global space, feminine concerns
related to hygiene have increased and government of various countries are also
taking several initiatives to resolve the situation. In addition, societal prejudice towards women in
many countries has evolved, and the concept of financial independence among the
working women has contributed to their improved decision-making. As a result,
it has become easier for vendors to target women directly and influence their
purchasing behavior, thereby aiding the global sanitary pads market.
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“Nearly half
of the sanitary pad sales across the world is concentrated in more developed
urban areas, where income and consumer awareness are generally higher. However,
at the same time, about 45% of the global population lives in rural areas where
the availability, affordability and even awareness levels regarding feminine
hygiene is extremely low. Poor infrastructure, weak supply chain and
distribution channels, lack of exposure to new products and stronger
traditionalism are causing hindrance in the growth of global sanitary pads
market. However, sanitary pad manufacturers across the world have started
increasing their focus on untapped rural market by creating awareness and
implementing knowledge sharing programs with the support of various NGOs. Moreover,
as income of people living in such areas is generally low, players operating in
global sanitary pads market are increasingly promoting their low-priced
products, and even offering discounts to boost sales. Though the growth in
urban areas is significant, rural areas are also expected to exhibit higher
growth potential in the coming years.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“Global Sanitary
Pads Market By Product Type, By Sales Channel, Competition
Forecast & Opportunities, 2012 – 2022” has evaluated
the future growth potential of the global sanitary pads market and provides
statistics and information on market structure, size, share and future growth.
The report is intended to provide cutting-edge market intelligence and help
decision makers to take sound investment evaluation. Besides, the report also identifies
and analyzes the emerging trends along with essential drivers, challenges and
opportunities present in the global sanitary pads market.
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