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3 Sectors Where Virtual Reality Rules the Roost

Move over gaming. Virtual reality market is making a splash in 3 major sectors and most people don’t even know it yet. TechSci Research investigates.

Virtual reality market has a potential that knows no bounds. However, most of us still associate virtual reality with video games and other such pastimes, without stopping to consider the more serious real-world applications of the virtual reality market. TechSci Research experts discuss three key sectors where the virtual reality market has been making a huge splash.

Virtual Reality in Medicine

TechSci Research report “India Augmented Reality and Virtual Reality Market, Competition Forecast and Opportunities, 2011 – 2021” comments on the myriad and innovative ways in which the virtual reality market is affecting essential goods and services creation.

Medicine is perhaps the foremost sector where the virtual reality market is playing a starring role and will continue to do so for quite some time to come. To intercede with examples:

A year-long study conducted by Duke University discovered the huge benefits virtual reality market offers for paraplegics. A report filed by Business Insider talks about how VR helped restoring mobility in patients suffering from a chronic spinal cord injury .

By simulating parts of the brain associated with leg movement through an avatar on the VR headset, patients were able to produce leg movement through their stimulation of their cognitive abilities.

Tasked with moving their avatar, a soccer player, through a stadium by imaging their own bodies making the movements, researchers found that all eight patients participating in the study regained some control and four were upgraded from full paraplegics to partial paraplegics. A big win for the virtual reality market in the medicine sector.

Not just with motor coordination, virtual reality market is also helping soldiers suffering from PTSD, in therapy, telemedicine and many others. But more on that later.


Virtual Reality in Military

Over 10 million people in India suffer from PTSD at any given date and time. It is an invisible illness that has spread its tendrils far and wide across the globe, and there is strong correlation between military service and the probability of PTSD occurrence. The virtual reality market can help battle this illness.

Traditionally, doctors conventionally use ‘exposure therapy’ to treat people suffering from PTSD. Exposure therapy basically involves pushing patients to recount their traumas, visualize it in their imaginations and explain to the doctor what is happening as they experience these stressful scenarios.

Virtual reality essential employs the same therapy but in a ‘safe’ environment. Certain triggers, such as helicopters, machine guns, etc. for war veterans, can be simulated and then afflicted people can be helped in gradually adjusting to said triggers.

Not just this, virtual reality market products also help patients better visualize these triggers which helps speed up the process of readjustment. Virtual reality is slowly being inculcated into the process, and as usage grows, doctors may even be able to better understand how PTSD occurs and the best ways to help combat it.

Apart from PTSD, virtual reality market products are also finding use in combat visualization, military training, etc. to help military personnel deal with the stresses that come with military service, without incurring any fatalities that can be caused even by live training drills.

Virtual Reality in Automotive

Usage of virtual reality market products and solutions in automotive sector is also slowly coming into play. Currently, the major usage of virtual reality in automotive is majorly in the process of visualizing and testing of cars on a virtual level before a flesh and blood car is produced.

Usage of virtual reality market products enables car manufacturers to produce several versions of the same car which are then tested and changed as per the results. This removes the need to build a physical prototype, which speeds up the development stage and is also cost effective.

Aside from the car building process, large car companies such as Ford, Volvo, Hyundai etc. are also using virtual reality in sales by having potential customers use VR headsets to virtually test drive vehicles. Not only does this help car companies, the novelty factor also makes it a fascinating experience for the consumer as well.

We haven’t quite seen Virtual reality market products and solutions being used quite as heavily in automobile sector, but given the limitless potential of VR, the sky is the limit for how car companies can leverage these technologies for the benefit of both themselves and their customers.


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Relevant Reports

India Augmented Reality and Virtual Reality Market, By Product Type (Head Mounted Display, Handheld Device Applications, Smart Glass, and Head Up Display), By Organization Size (Small & Medium Sized Enterprises, Large Enterprises), By Offering (Hardware, Software), By Application (Enterprise, Consumer), By End User (Consumer Electronics, Automotive, Healthcare, Manufacturing, Defense, and Others), By Region, Competition, Opportunity and Forecast

ICT | Nov, 2023

Growing gaming industry across the country with rising investments in AR and VR technologies and surge in penetration of smartphones in the emerging economies are factors expected to push the demand for India augmented reality (AR) and virtual reality (VR) market in the forecast period.

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