ICT
| July, 2016

India Augmented Reality and Virtual Reality Market By Product Type (Head Mounted Display, Head Up Display, Smart Glasses, and Handheld Devices Applications), By End-User (Defense, Automotive, etc.), Competition Forecast and Opportunities, 2011 – 2021

Augmented Reality (AR) offers real time display of real-world images with computer generated information, while Virtual Reality (VR) involves a computer generated virtual environment presented to the user in such a way that it resembles reality. Over the past few years, AR & VR market has been growing in India on account of increasing penetration of head-mounted displays in entertainment & gaming industry, rising defense spending coupled with surging demand in the country’s healthcare sector. Over the next five years, anticipated growth in the country’s defense budget, and rising demand for AR & VR enabled products for training purposes are expected to emerge as the major factors driving demand for AR & VR products in defense industry.

According to “India Augmented Reality and Virtual Reality Market By Product Type, By End-user, Competition Forecast and Opportunities, 2011 – 2021” India AR & VR market is projected to grow at a CAGR of over 55% during 2016 - 2021. Increasing AR usage for enhancing gaming experience, growing penetration of head-up displays in the automotive sector, rising use of AR in pico projectors, etc., are driving the AR & VR market in the country. India AR & VR market is a highly fragmented market, with several global majors such as Microsoft, OculusVR, Samsung, Sony, etc., operating across the value chain. “India Augmented Reality and Virtual Reality Market By Product Type, By End-user, Competition Forecast and Opportunities, 2011 – 2021” discusses the following aspects of AR & VR market in India:

India AR & VR Market Size, Share & Forecast
Segmental Analysis - By Product Type (Head Mounted Display, Head Up Display, Smart Glasses, and Handheld Devices Applications), By End-User (Defense, Automotive, Consumer Electronics, etc.)
Policy and Regulatory Landscape
Changing Market Trends & Emerging Opportunities
Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

To gain an in-depth understanding of India AR & VR Market
To identify the on-going trends and anticipated growth over the next five years
To help industry consultants, AR & VR product providers and other stakeholders align their market-centric strategies
To obtain research-based business decisions and add weight to presentations and marketing material
To gain competitive knowledge of leading market players
To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with AR & VR companies and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1. Product Overview

2. Research Methodology

3. Analyst View

4. Global Augmented Reality & Virtual Reality Market Overview

5. India Augmented Reality & Virtual Reality Landscape

6. India Augmented Reality & Virtual Reality Market Outlook

6.1. Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2. Market Share & Forecast

6.2.1.By Product Type (Head-Mounted Display, Head-Up Display, Smart Glass, Handheld Device Applications)

6.2.2.By End User (Defense, Automotive, Consumer Electronics & Others)

6.2.3.By Region (South, North, West, East)

6.2.4.By Company

7. India Augmented Reality & Virtual Reality Head-Mounted Display Market Outlook

7.1. Market Size & Forecast

7.1.1.By Value

7.1.2.By Volume

7.2. Market Share & Forecast

7.2.1.By End User

8. India Augmented Reality Head-Up Display Market Outlook

8.1. Market Size & Forecast

8.1.1.By Value

8.1.2.By Volume

8.2. Market Share & Forecast

8.2.1.By End User

9. India Augmented Reality Smart Glass Market Outlook

9.1. Market Size & Forecast

9.1.1.By Value

9.1.2.By Volume

9.2. Market Share & Forecast

9.2.1.By End User

10. India Augmented Reality Handheld Device Applications Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.1.2. By Number of Application Downloads

10.2. Market Share & Forecast

10.2.1. By End User

11. India Augmented Reality and Virtual Reality Market Attractiveness Index

11.1. By Product Type

11.2. By End User

11.3. By Region

12. Market Dynamics

12.1. Impact Analysis

12.2. Drivers

12.3. Challenges

13. Market Trends & Developments

13.1. Increasing Use of Augmented Reality in Pico-Projectors

13.2. Growing usage of Augmented Reality for Enhanced Gaming Experience

13.3. Automotive Sector to witness rising penetration of Head Up Displays

13.4. Rising demand of Augmented Reality in Ecommerce

13.5. Increasing adoption of Augmented & Virtual Reality in Education

14. Policy & Regulatory Landscape

15. India Economic Profile

16. Competitive Landscape

16.1. Oculus VR LLC

16.2. Google India Pvt. Ltd.

16.3. Microsoft Corporation (I) Pvt. Ltd.

16.4. Samsung India Electronics Pvt. Ltd.

16.5. Sony India Pvt. Ltd.

16.6. AuraVR

16.7. Imaginate Software Labs Pvt. Ltd.

16.8. Karbonn Mobile India Pvt. Ltd

16.9. OnePlus

16.10. HTC India Pvt. Ltd

17. Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

List of Figures

Figure 1: India Augmented Reality and Virtual Reality Market Size, By Value (USD Million), By Volume (Million Units), 2011–2021F

Figure 2: India Consumer Electronics, By Volume, 2016-2020 (Million Units)

Figure 3: India Defense Budget, 2012-2015 (USD Billion)

Figure 4: India Augmented Reality & Virtual Reality Market Share, By Product Type, By Value,

2011-2021F (USD Million)

Figure 5: India Mobile Handset Market, By Volume, 2011-2015 (Million Units)

Figure 6: India Mobile Handset Market, By Volume, 2011-2015 (USD Million)

Figure 7: India Augmented Reality & Virtual Reality Market Share, By End User, By Value, 2011-2021F

Figure 8: India Retail Market, By Value 2015 & 2020F (USD Billion)

Figure 9: India Augmented Reality & Virtual Reality Market Size, By Region, By Value, 2011-2015 (USD Million)

Figure 10: India Augmented Reality & Virtual Reality Market Size, By Region, By Value, 2016E-2021F (USD Million)

Figure 11: South Region’s Share in India Augmented Reality & Virtual Reality Market, By Value, 2015 & 2021F

Figure 12: North Region’ s Market Share in India Augmented Reality & Virtual Reality Market, By Value, 2015 & 2021F

Figure 13: West Region’s Market Share in India Augmented Reality & Virtual Reality Market, By Value, 2015 & 2021F

Figure 14: East Region’s Market Share in India Augmented Reality & Virtual Reality Market, By Value, 2015 & 2021F

Figure 15: India Augmented Reality and Virtual Reality Market Share, By Company, By Value, 2015 & 2021F

Figure 16: India Augmented Reality & Virtual Reality Head-Mounted Display Market Size, By Value

(USD Million), By Volume (Million Units), 2011–2021F

Figure 17: India Augmented Reality & Virtual Reality Head-Mounted Display Market Share, By End User, By Value, 2011-2021F

Figure 18: India Gaming Market Size, By Value, 2011-2021F (USD Million)

Figure 19: India Augmented Reality Head-Up Display Market Size, By Value (USD Million), By Volume (Million Units), 2011–2021F

Figure 20: India Air Passenger, 2012 - 2015 (Million)

Figure 21: India Augmented Reality Head-Up Display Market Share, By End User, By Value, 2011-2021F

Figure 22: Number of Deaths due to Road Accidents in India, 2013 & 2014

Figure 23: India Entertainment Market Size, By Value, 2011-2019F (USD Billion)

Figure 24: India Augmented Reality Smart Glass Market Size, By Value (USD Million), By Volume (Million Units), 2011–2021F

Figure 25: India Augmented Reality Smart Glass Market Share, By End User, By Value, 2011–2021F

Figure 26: India Augmented Reality Handheld Device Applications Market Size, By Value (USD Thousand), By Number of Application Downloads (Thousand Units), 2011–2021F

Figure 27: India Smartphone Users, 2014-2021F (Million)

Figure 28: India Tablet Users, 2014-2019F (Million)

Figure 29: India Augmented Reality Handheld Device Applications Market Share, By End User,

By Value, 2011-2021F

Figure 30: India Internet Users, 2014-2021F (Million)

Figure 31: India Gaming Market Share, By Technology, By Value, 2015 & 2021F

Figure 32: India Foreign Tourist Arrivals, 2013 & 2014 (Million)

Figure 33: India Augmented Reality and Virtual Reality Market Attractiveness Index, By Product Type, By Value, 2016E-2021F

Figure 34: India Augmented Reality and Virtual Reality Market Attractiveness Index, By End User, By Value, 2016E-2021F

Figure 35: India Augmented Reality and Virtual Reality Market Attractiveness Index, By Region, By Value, 2016E-2021F

Figure 36: India Military Spending, 2012-2015 (USD Billion)

Figure 37: India Healthcare Market Size, By Value, 2011 – 2020F (USD Billion)

Figure 38: India Pico-Projectors Market Size, By Value, 2013 & 2018F (USD Million)

Figure 39: India Luxury Car Sales, 2015 & 2020F (Units)

Figure 40: India E-commerce Market Size, By Value, 2011–2020F (USD Billion)

List of Tables

Table 1: India Augmented Reality & Virtual Reality Market Size, By Type, By Value, 2011–2015 (USD Million)

Table 2: India Augmented Reality & Virtual Reality Market Size, By Type, By Value, 2016E–2021F (USD Million)

Table 3: India Augmented Reality & Virtual Reality Market Size, By Value, 2011–2015 (USD Million)

Table 4: India Augmented Reality & Virtual Reality Market Size, By Value, 2016E–2021F (USD Million)

Table 5: South Region Augmented Reality & Virtual Reality Market Size, By Value, 2011-2021F (USD Million)

Table 6: North Region Augmented Reality & Virtual Reality Market Size, By Value, 2011-2021F (USD Million)

Table 7: West Region Augmented Reality & Virtual Reality Market Size, By Value, 2011-2021F (USD Million)

Table 8: East Region Augmented Reality & Virtual Reality Market Size, By Value, 2011-2021F (USD Million)

Table 9: India Augmented Reality & Virtual Reality Head-Mounted Display Market Size, By Value, 2011–2015 (USD Million)

Table 10: India Augmented Reality & Virtual Reality Head-Mounted Display Market Size, By Value, 2016E–2021F (USD Million)

Table 11: India Augmented Reality Head-Up Display Market Size, By Value, 2011–2015 (USD Million)

Table 12: India Augmented Reality Head-Up Display Market Size, By Value, 2016E–2021F (USD Million)

Table 13: India Augmented Reality Smart Glasses Market Size, By Value, 2011–2015 (USD Million)

Table 14: India Augmented Reality Smart Glasses Market Size, By Value, 2016E–2021F (USD Million)

Table 15: India Augmented Reality Handheld Devices Application Market Size, By Value, 2011–2015

(USD Thousand)
Table 16: India Augmented Reality Handheld Devices Application Market Size, By Value, 2016E–2021F (USD Thousand)

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India Augmented Reality and Virtual Reality Market By Product Type (Head Mounted Display, Head Up Display, Smart Glasses, and Handheld Devices Applications), By End-User (Defense, Automotive, etc.), Competition Forecast and Opportunities, 2011 – 2021

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