United States Electric Shavers Market to Grow with a CAGR of 5.81% through 2030

The United States Electric Shavers Market is driven by rising demand for premium multifunctional devices, adoption of smart connected solutions, and rapid growth of e-commerce.

According to TechSci Research report, “United States Electric Shavers Market – By Region, Competition, Forecast & Opportunities, 2030F”, the United States Electric Shavers Market stood at USD 3.05 Billion in 2024 and is anticipated to grow USD 4.28 Billion by 2030 with a CAGR 5.81% during forecast period. The United States electric shavers market has witnessed steady growth over the past decade, driven by changing consumer lifestyles, rising disposable incomes, and increased focus on personal grooming. Busy urban lifestyles and professional demands have made quick, efficient grooming solutions essential, positioning electric shavers as a preferred alternative to traditional manual razors. Consumers increasingly value convenience, skin safety, and time-saving features, which have been addressed through innovations such as cordless operation, rechargeable batteries, and ergonomic designs. The market caters predominantly to male grooming needs, though the female grooming segment is gradually expanding as awareness of specialized grooming devices grows.

Technological innovation remains a cornerstone of market growth, as manufacturers strive to offer devices that enhance performance, comfort, and customization. Advanced features such as precision cutting systems, self-sharpening blades, wet/dry usability, and skin-sensor technology have become standard in premium models. Smart shavers integrated with AI-powered sensors, mobile app connectivity, and digital displays provide personalized grooming recommendations, maintenance reminders, and real-time usage tracking. Such innovations appeal especially to tech-savvy millennials and Gen Z consumers who value interactive, connected experiences.

The market is also significantly influenced by evolving consumer attitudes toward personal grooming. Male grooming has emerged as a mainstream lifestyle priority, fueled by social media, celebrity influence, and fashion trends. Men increasingly invest in electric shavers that provide precision, convenience, and durability, while multifunctional devices appeal to those seeking comprehensive grooming solutions. At the same time, female grooming devices are gaining traction, contributing to gradual market diversification. Subscription-based models and product bundles that include replacement blades or accessories further enhance convenience and engagement, reinforcing long-term brand relationships.

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The United States Electric Shavers Market is segmented into product type, type, distribution channel, and company.

Based on the product type, rotary shavers segment is the fastest growing. Rotary shavers, with their circular blade heads and flexible pivoting design, are particularly effective at handling longer and coarser hair, providing a smooth shave even along the contours of the face and neck. Consumers increasingly prefer rotary shavers for their efficiency, comfort, and versatility, especially for tackling uneven hair growth. Advanced features like wet/dry usage, multi-directional heads, and quieter motors further enhance their appeal. While foil and hybrid shavers remain popular, rotary models are experiencing the highest growth due to performance advantages and user convenience.

Based on the region, Western region is the fastest growing due to rising urbanization, higher disposable incomes, and increasing awareness of personal grooming among young professionals. States such as California, Washington, and Oregon are driving demand, supported by strong retail networks, premium brand penetration, and growing e-commerce adoption. Consumers in this region are increasingly adopting advanced and multifunctional grooming devices, including cordless, rotary, and smart shavers, reflecting their preference for convenience, efficiency, and technology-driven solutions. Lifestyle trends, social media influence, and eco-conscious buying behavior further accelerate growth, making the Western U.S. a key emerging market for electric shavers.

Major companies operating in United States Electric Shavers Market are:

• Andis Company
• Conair Corporation
• Koninklijke Philips N.V.
• Manscaped, Inc.
• Panasonic Corporation
• Procter & Gamble
• Spectrum Brands, Inc.
• Vega
• Wahl Clipper Corporation
• Walker & Company Brands

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“The United States electric shavers market is driven by rising demand for convenient, time-saving grooming solutions and continuous technological innovations in blades, sensors, and smart features. Growing male grooming awareness and expanding e-commerce accessibility further boost adoption. Key trends include the shift toward premium multifunctional devices, integration of smart and connected shavers, rising online sales through direct-to-consumer channels, and increasing focus on sustainability with eco-friendly, durable designs shaping consumer preferences.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“United States Electric Shavers Market By Product Type (Hybrid, Rotary Shavers, Foil Shavers), By Type (Cord, Cordless), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Electric Shavers Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Electric Shavers Market.

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