Global investment firm 3G Capital announced its plans to acquire United States footwear giant Skechers in a transaction valued at approximately USD 9 billion. The deal, which has received all necessary regulatory approvals, is expected to close in mid-September 2025, subject to final conditions outlined in the merger agreement.

The acquisition underscores 3G Capital’s latest move into the consumer goods sector. Led by Brazilian billionaire Jorge Paulo Lemann, the firm is best known for its major takeovers in industries ranging from fast food to beer and retail. By bringing Skechers into its portfolio, 3G Capital gains a strong foothold in the athletic footwear industry, securing ownership of the one of the largest athletic footwear brands in the United States.

Founded in 1992 in Manhattan Beach, California, Skechers built its early reputation in the skateboarding market before pivoting to comfort-oriented lifestyle shoes. Over the decades, the company expanded globally, and today it operates in nearly 180 countries with a retail presence spanning more than 5,300 stores worldwide. Its rise has been fueled by a diverse product portfolio, including lifestyle footwear, performance shoes, and athleisure designs that appeal to a wide consumer base.

The timing of the acquisition is notable. Earlier in 2025, Skechers suspended its annual financial forecast, citing uncertainties related to United States trade policies under the Trump administration. Despite these headwinds, the brand has continued to advance its long-term growth initiatives, ranging from product innovation to international expansion.

According to statements from both companies, Skechers will continue executing its strategic roadmap following the acquisition. Key priorities include international development, direct-to-consumer expansion, domestic wholesale growth, and investments in global distribution, infrastructure, and technology. The deal, unanimously approved by Skechers’ board of directors and an independent committee, has been framed as a transformational partnership designed to strengthen the company’s long-term positioning in the global footwear market.

Skechers’ senior leadership team is expected to remain in place, working alongside 3G Capital to drive the next phase of growth. For the investment firm, the acquisition represents not only a diversification of its consumer-focused portfolio but also a bet on the enduring demand for affordable and innovative footwear.