India Green Coffee Market to Grow with a CAGR of 5.84% through 2031F
The India Green Coffee Market is driven by rising health
and wellness awareness, expanding e-commerce and modern retail channels, and
product innovation and diversification.
According
to TechSci Research report, “India Green Coffee Market – By
Region, Forecast & Opportunities, 2031F”, the India Green Coffee
Market was valued at USD 1.65 Billion in 2025 and is expected to
reach USD 2.32 Billion by 2031 with a CAGR of 5.84% during the forecast period.
The India Green Coffee Market is witnessing significant growth, driven by
increasing health consciousness and the demand for functional beverages. Green
coffee, which consists of unroasted coffee beans, retains higher levels of
chlorogenic acids and antioxidants compared to regular roasted coffee. These
compounds are associated with weight management, improved metabolism, and
general wellness, making green coffee highly appealing to health-focused
consumers. Urban populations, particularly millennials and working
professionals, are seeking natural alternatives to supplements and traditional
caffeinated drinks. The market encompasses both Arabica and Robusta beans, with
Arabica being the preferred variety due to its smoother taste and higher
antioxidant content.
Several factors are fueling the growth of India’s green
coffee market. Rising health and wellness awareness is the foremost driver, as
consumers seek natural, functional beverages for weight management, blood sugar
regulation, and antioxidant benefits. The expansion of e-commerce platforms and
modern retail channels has made green coffee easily accessible across urban and
semi-urban areas, facilitating convenient home delivery and subscription
models. Product innovation and diversification, including instant powders,
capsules, ready-to-drink beverages, and flavored variants, are also encouraging
adoption.
The India Green Coffee Market is experiencing several
emerging trends. Ready-to-drink and instant green coffee products are gaining
popularity among busy professionals, offering convenience without compromising
health benefits. Manufacturers are also incorporating functional ingredients
and diverse flavors, such as herbal extracts, superfoods, and natural
sweeteners, to appeal to specific health goals and enhance taste. There is a
strong focus on organic and sustainably sourced beans, with certifications such
as USDA Organic and Fair Trade gaining importance among conscious consumers.
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The
India Green Coffee Market is segmented into type, product, distribution channel
and region.
Based on product, Instant/Soluble Coffee is the
fastest-growing segment due to its convenience, ease of preparation, and
consistent flavor, appealing especially to urban working professionals and
millennials. The segment benefits from the increasing adoption of ready-to-brew
solutions that fit into fast-paced lifestyles, eliminating the need for
traditional brewing methods. E-commerce platforms and modern retail outlets
have further expanded accessibility, offering a variety of instant coffee
options, including flavored and functional variants with added health benefits.
Continuous product innovation, attractive packaging, and competitive pricing
are also driving higher adoption, positioning instant coffee as the most
dynamic and rapidly expanding segment in India.
Based on
region, North India is the fastest-growing region, driven by rising
health and wellness awareness, increasing disposable incomes, and growing
urbanization in states such as Delhi, Haryana, Punjab, and Uttar Pradesh. The
expansion of e-commerce platforms and modern retail outlets has made green
coffee more accessible to health-conscious consumers, while digital marketing
and influencer campaigns targeting northern urban populations have boosted
awareness and adoption. Consumers in this region are increasingly exploring
functional beverages, including green coffee, for weight management,
antioxidant benefits, and overall wellness. These factors combine to make North
India the most dynamic and rapidly expanding market for green coffee products.
Major
companies operating in India Green Coffee Market are:
- NKG
India Coffee Pvt. Ltd.
- South
India Coffee Company
- Tata
Coffee Limited
- Naivo
Coffee Company
- Umacoffee
- Louis
Dreyfus Company India Pvt. Ltd.
- ITC
Limited
- M S
Vidya Herbs Pvt. Ltd.
- Regal
Coffee Roasters LLP
- Jayanthi
Coffee
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“The
India Green Coffee Market is driven by rising health and wellness awareness,
expanding e-commerce and modern retail channels, product innovation and
diversification, and increasing demand for sustainably sourced coffee. Key
trends include the growth of ready-to-drink and instant products, flavored and
functional blends, organic and ethically sourced beans, and influencer-driven
digital marketing boosting consumer adoption.” said Mr. Karan Chechi, Research Director of TechSci Research, a
research-based management consulting firm.
“India
Green Coffee Market By Type (Arabica, Robusta), By Product (Roasted Coffee,
Instant/Soluble Coffee, Green Coffee Bean Extract), By Distribution Channel
(Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region,
Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth
potential of India Green Coffee Market and provides statistics &
information on market size, structure and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the India Green Coffee Market.
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