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Akai Launches New Range of Washing Machines, Air Conditioners and LED TVs in India

The company is launching new range of consumer electronic products in order to increase its consumer base in the country.

India: Akai, owned by Hometech Digital Pvt. Ltd., has launched a range of washing machines, Led Tvs, and air conditioners in India to capture the consumer electronics market by offering advanced features and latest technology standards at attractive prices. The product line of the company is designed and engineered to satisfy the growing demand of consumers for discerning lifestyle.

The price range of company’s washing machines starts at USD1,69.07 while the LED TVs start at USD1,99.84 along with the new range of air conditioners which start at USD3,53.69. In the TV category, the company is offering skilfully engineered LED TVs with an inbuilt excellent colour range, the washing machine range comprises of advanced technology, innovative features coupled with high energy efficiency. The companies’ spectrum of air conditioners is designed to deliver energy efficiency and pleasant cooling. 

TechSci Research depicts that from luxury to necessity, consumer electronics are an integral part of the day to day life activities. Increasing disposable income along with growing middle class population and rising number of nuclear families are expected to boost the market of washing machines, Led TVs, and air conditioners in India in the coming years. The new range of home appliances offered by Akai is an endeavour to integrate the best-in-class products with cutting-edge technology. The company aims to focus on superior customer satisfaction and after-sales service with its extensive product line. The companies’ products are developed and designed as per the latest Japanese technology standard and offer high value to the consumers.

According to a recent report published by TechSci Research, “India Air Conditioners Market Forecast & Opportunities, 2011–2021”, the air conditioners market in India is anticipated to cross USD6 Billion by the end of 2021. Light commercial air conditioners segment dominated the country’s air conditioners market in 2015, and the segment is anticipated to maintain its dominance over the next five years as well, owing to their various advantages such as energy efficiency, lower running cost, easy availability and integration of latest technologies. Southern states in India generates the highest revenue from air conditioners in the country, followed by northern states. Few of the leading players operating in India air conditioners market includes Voltas, LG, Daikin, Samsung, Blue Star and Hitachi, among others.

According to a report published by TechSci Research, “India Television Market Forecast & Opportunities, 2011–2021”, the television market in India is anticipated to cross USD9 Billion by the end of 2021. LED TV segment dominated the country’s television market in 2015, and the segment is anticipated to maintain its dominance over the next five years as well. LED televisions are energy efficient due to the implementation of various dimming technologies which save power, or technology that turns off LED television, when not in use. Moreover, LED television provides better High Definition (HD) picture quality and refresh rate, in comparison to CRT and Plasma televisions. In 2015, south region was the largest demand generating region of televisions, followed by west region. Few of the leading players operating in India television market include Panasonic, Videocon, Sony, LG, and Samsung, among others.

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