Press Release

Passive Authentication Market is expected to grow at a CAGR of 21.10% through 2030F

The global passive authentication market is projected to be led by the BFSI vertical, driven by rising digital transactions and stringent security requirements, during the forecast period 2026-2030F


According to TechSci Research report, “Passive Authentication Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F, The Global Passive Authentication Market was valued at USD 1.82 Billion in 2024 and is expected to reach USD 5.74 Billion by 2030 with a CAGR of 21.10% through 2030.

Strict data privacy and security regulations worldwide are compelling organizations to adopt advanced authentication measures. Regulations require businesses to ensure that only authorized users can access sensitive personal data, protecting individuals from breaches and misuse. Passive authentication supports compliance by continuously verifying user identity in real-time, maintaining audit trails, and detecting unauthorized access attempts before they escalate.

As regulatory frameworks evolve, organizations must implement scalable and adaptable security solutions. Passive authentication offers flexibility to comply with both current and future regulations, providing businesses with a proactive approach to data protection. Continuous monitoring also enhances transparency and accountability, enabling companies to demonstrate compliance to regulators and stakeholders. Organizations integrating continuous authentication measures have achieved a 40% reduction in compliance-related security incidents over two years. Real-time monitoring ensures only authorized users access sensitive data, simplifying audits, meeting regulatory standards, and preventing costly violations while providing a demonstrable framework for accountability and data protection.

Integration of artificial intelligence and machine learning technologies is reshaping the passive authentication market. These technologies enable systems to learn and adapt to evolving user behaviors over time, improving the accuracy of identity verification. By analyzing large volumes of user activity data, artificial intelligence algorithms can identify patterns and detect anomalies that may indicate fraudulent activity. Machine learning models continuously update themselves based on new behaviors, enhancing predictive capabilities and reducing false positives. This trend is fostering smarter and more adaptive security frameworks that can proactively respond to threats without requiring manual intervention.

Businesses adopting artificial intelligence-driven passive authentication benefit from enhanced risk assessment, faster anomaly detection, and more efficient security operations. This trend is particularly relevant for industries handling sensitive information, such as banking, healthcare, and government services, where the cost of breaches is substantial. As artificial intelligence and machine learning models continue to improve, organizations are increasingly relying on these tools to provide real-time, dynamic authentication solutions, positioning artificial intelligence integration as a central trend in the market’s evolution.


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In 2024, the BFSI vertical emerged as the fastest-growing application segment in the global passive authentication market. The BFSI sector is experiencing an unprecedented digital transformation, driven by the rapid adoption of online banking, mobile payments, and digital wallets. As financial institutions expand their digital services, ensuring secure, seamless, and real-time authentication has become a top priority to prevent fraud, identity theft, and unauthorized transactions.

The adoption of passive authentication in the BFSI vertical enables organizations to leverage behavioral biometrics, device fingerprinting, and risk-based authentication to continuously verify user identity without interrupting the customer experience. Regulatory requirements, including stringent data privacy and anti-fraud mandates, are further accelerating the deployment of advanced authentication solutions across banks, insurance companies, and fintech firms.

The growing demand for enhanced customer experience is prompting BFSI institutions to replace traditional, intrusive multi-factor authentication methods with passive, invisible authentication technologies. By providing secure yet frictionless access, passive authentication strengthens trust and loyalty among end-users while reducing operational costs associated with fraud detection and remediation. Forecasts indicate that the BFSI vertical will continue to lead adoption, positioning it as a critical driver for overall market growth throughout the forecast period.

In 2024, the Asia Pacific region emerged as the fastest-growing market in the global passive authentication market. Rapid digital transformation, rising smartphone and Internet penetration, and increasing adoption of mobile banking, e-commerce, and digital services are driving the demand for secure and seamless authentication solutions across the region.

Countries such as India, China, Japan, and Australia are witnessing significant investments in cybersecurity infrastructure to safeguard sensitive data and comply with evolving regulatory requirements. Enterprises are increasingly implementing passive authentication technologies, including behavioral biometrics and device fingerprinting, to enhance user experience while preventing fraud. With growing awareness of cyber threats and continuous technological advancements, the Asia Pacific market is expected to maintain high growth momentum during the forecast period, making it a critical region for solution providers and technology innovators.


Key market players in the Passive Authentication Market are: -

  • Thales S.A.
  • IBM Corporation
  • Cisco Systems, Inc.
  • NEC Corporation
  • OneSpan, Inc.
  • Gemalto N.V.
  • Entrust Corporation
  • Microsoft Corporation
  • Okta, Inc.
  • Ping Identity Corporation


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“The Global Passive Authentication Market is poised for robust growth driven by increasing cybersecurity threats, rising digitalization, and demand for seamless user experiences. Organizations across banking, healthcare, IT, and retail are adopting advanced technologies like behavioral biometrics, device fingerprinting, and risk-based authentication to secure sensitive data without disrupting user interactions. Regulatory compliance requirements and the shift toward passwordless authentication further accelerate market adoption. Innovations in artificial intelligence, machine learning, and cloud-based security solutions are enhancing the efficiency and scalability of passive authentication systems. Overall, the market is expected to expand steadily throughout the forecast period.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“Passive Authentication Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component (Solution, Services), By Deployment (Cloud, On-Premises), By Function (Compliance Management, Marketing Management, Risk Management, Others), By Vertical (BFSI, Government, IT & Telecom, Retail & Consumer Goods, Healthcare, Media & Entertainment, Others), By Region, By Competition, 2020-2030F has evaluated the future growth potential of Passive Authentication Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Passive Authentication Market.

 

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