Singapore Bottled Water Market to Grow with a CAGR of 5.98% through 2030
The Singapore Bottled Water
Market is driven by rising health and wellness awareness, growing demand for
convenient on-the-go hydration, and strong consumption from tourism.
According
to TechSci Research report, “Singapore Bottled Water Market – By Region, Competition,
Forecast & Opportunities, 2030F”, the Singapore Bottled Water Market
stood at USD 9.12 Billion in 2024 and is anticipated to grow USD 12.92 Billion by
2030 with a CAGR of 5.98% during forecast period. The bottled water market in Singapore has grown steadily
over the years, shaped by a blend of health, lifestyle, and convenience
factors. Despite the nation’s reputation for having some of the cleanest and
safest tap water in the world, bottled water consumption continues to rise due
to changing consumer preferences and perceptions. For many Singaporeans,
bottled water represents more than just hydration—it embodies trust in quality,
convenience in daily life, and in some cases, a reflection of lifestyle aspirations.
Increasingly health-conscious consumers view bottled water as a healthier
alternative to sugary sodas or artificially flavored drinks, while the growing
fitness and wellness culture has integrated bottled water into routines at
gyms, offices, and recreational spaces. Moreover, Singapore’s position as a
global business and travel hub fuels demand from international visitors who
rely heavily on bottled water for reliable and safe hydration.
Consumers are becoming increasingly
cautious about their beverage choices, shifting away from high-sugar drinks to
safer and healthier options like bottled water. Marketing efforts highlighting
natural mineral content, detoxifying properties, and functional benefits have
further reinforced bottled water’s appeal as an essential part of healthy
living. The rise of fitness and wellness culture across Singapore—reflected in
the growing number of gyms, yoga studios, and wellness centers—has also
strengthened bottled water’s role as a staple product. For office workers and
busy urban residents, bottled water offers convenience, portability, and a
trusted source of hydration throughout the day. This integration of bottled
water into daily routines has transformed it from a basic necessity into a
lifestyle-driven product with strong consumer loyalty.
The Singapore bottled water market is
poised for continued growth, though it will face challenges such as competition
from safe tap water, market saturation, and regulatory pressure on plastic
waste. With tap water already safe and free, bottled water brands must
continuously differentiate themselves through premiumization, product
innovation, and strong branding strategies. The crowded market also intensifies
price competition, compressing margins and creating difficulties for smaller or
newer players. However, opportunities remain abundant in premium, functional,
and eco-friendly bottled water categories, where consumer demand for added
value and sustainable practices is increasing. Tourism, hospitality, and
international business travel will continue to play a vital role in sustaining
demand.
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" Singapore Bottled Water Market”
The Singapore Bottled Water Market is segmented into product
type, distribution channel, and company.
Based on the distribution channel, offline
channel remains the dominating segment, supported by the strong presence of
supermarkets, hypermarkets, convenience stores, and retail chains across the
country. Consumers prefer offline purchases for their immediate availability,
bulk-buying options, and the ability to physically compare brands and
packaging. Convenience stores, located near residential and commercial areas,
cater to on-the-go buyers, while large supermarkets and hypermarkets attract
families and offices purchasing multipacks. Additionally, offline outlets often
run attractive promotions, discounts, and bundled offers, further boosting
sales. This widespread accessibility and trust in retail outlets ensure offline
channels continue to dominate bottled water distribution.
Based on the region,
Central region is the fastest growing, driven by its status as the country’s
commercial and business hub. The area, which includes the Central Business
District (CBD) and Orchard Road, attracts a high concentration of office
workers, tourists, and expatriates who generate strong on-the-go demand for
bottled water. The region’s vibrant hospitality, retail, and tourism sectors
further boost consumption, with hotels, restaurants, and event venues
consistently stocking bottled water for guests. Additionally, the Central
region’s dense population, coupled with the convenience of numerous
supermarkets, convenience stores, and delivery services, ensures steady growth
in bottled water sales.
Major companies
operating in Singapore Bottled Water Market are:
- Nestle
- PepsiCo
- Danone
- Suntory
- The
Kraft Heinz Company
- BlueTriton
Brands
- Icelandic
Glacial
- San
Pellegrino
- Fiji
Water
- Volvic
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“The Singapore
bottled water market is driven by rising health and wellness awareness, growing
demand for convenient hydration, premiumization of products, and strong
consumption from tourism and hospitality. At the same time, key trends include
the shift toward eco-friendly packaging, increasing popularity of premium and
functional water, rapid expansion of online sales channels, and lifestyle
integration across fitness centers, offices, and events.,” said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based management
consulting firm.
“Singapore Bottled Water
Market, By Product Type (Spring Water, Purified Water, Mineral Water, Sparkling
Water, Others), By Distribution Channel (Online, Offline), By Region,
Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of Singapore Bottled Water Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the Singapore Bottled Water Market.
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