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Samsung to Launch QLED TV’s in India by May

The company has launched four models of QLED TV’s across the globe and is planning to launch them in India by May 2017

India: Samsung Electronics launched four models of its QLED premium televisions for global markets, some of which will be available in India. Samsung, which dominates the premium televisions segment globally and in India, aims to capture a larger share of premium segment of the market with the new launches. The company did not announce the prices for each model, but they're likely to be above USD4,000 apiece.

The QLED TVs - Q7, Q8 and Q9 - will come in a few models, ranging between 49 inches and 88 inches, starting with European markets this month. To begin with, the 65 inch Q8C will be only curved, while the 55 inch Q7 will be both curved and flat. The company will also have the Q9, a flat version in 65 inch and 75 inch forms.

The QLED televisions come with One Connect Box that connects all other equipment like set top box, Blue Ray box and others with a single optical cable that connects into the television. It also comes with the single remote for all TV related equipment. The QLED technology uses metal quantum dot which makes picture quality much better than OLED, which is used primarily by global rival LG.

TechSci Research depicts that the company launched its QLED TV technology to target the OLED technology market. However, with continuous research and development, Samsung is expected to maintain its strong market presence in Indian television market. 

According to a recent report published by TechSci Research, India Television Market By Type, By Feature, By Resolution, By Size, By Leading City, By Point of Sale, Competition Forecast & Opportunities, 2011–2021”, the television market in India is anticipated to cross US$ 9 Billion by the end of 2021. LED TV segment dominated the country’s television market in 2015, and the segment is anticipated to maintain its dominance over the next five years as well. LED televisions are energy efficient due to the implementation of various dimming technologies which save power, or technology that turns off LED television, when not in use. Moreover, LED television provides better High Definition (HD) picture quality and refresh rate, in comparison to CRT and Plasma televisions. In 2015, south region was the largest demand generating region of televisions, followed by west region. Few of the leading players operating in India television market include Panasonic, Videocon, Sony, LG, and Samsung, among others.

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