Samsung to Launch QLED TV’s in India by May
The
company has launched four models of QLED TV’s across the globe and is planning
to launch them in India by May 2017
India:
Samsung Electronics
launched four models of its QLED premium televisions for global markets, some
of which will be available in India. Samsung, which dominates the premium
televisions segment globally and in India, aims to capture a larger share of
premium segment of the market with the new launches. The company did not
announce the prices for each model, but they're likely to be above USD4,000 apiece.
The QLED TVs - Q7, Q8 and Q9 - will come
in a few models, ranging between 49 inches and 88 inches, starting with
European markets this month. To begin with, the 65 inch Q8C will be only
curved, while the 55 inch Q7 will be both curved and flat. The company will
also have the Q9, a flat version in 65 inch and 75 inch forms.
The QLED televisions come with One Connect
Box that connects all other equipment like set top box, Blue Ray box and others
with a single optical cable that connects into the television. It also comes
with the single remote for all TV related equipment. The QLED technology uses
metal quantum dot which makes picture quality much better than OLED, which is
used primarily by global rival LG.
TechSci Research depicts that the
company launched its QLED TV technology to target the OLED technology market.
However, with continuous research and development, Samsung is expected to maintain
its strong market presence in Indian television market.
According to a recent report published
by TechSci Research, “India Television Market By Type, By Feature, By Resolution, By Size, By Leading
City, By Point of Sale, Competition Forecast & Opportunities, 2011–2021”, the television market in India
is anticipated to cross US$ 9 Billion by the end of 2021. LED TV segment
dominated the country’s television market in 2015, and the segment is
anticipated to maintain its dominance over the next five years as well. LED
televisions are energy efficient due to the implementation of various dimming
technologies which save power, or technology that turns off LED television,
when not in use. Moreover, LED television provides better High Definition (HD)
picture quality and refresh rate, in comparison to CRT and Plasma televisions.
In 2015, south region was the largest demand generating region of televisions,
followed by west region. Few of the leading players operating in India
television market include Panasonic, Videocon, Sony, LG, and Samsung, among
others.