Industry News

Michelin Launches the All-New Pilot Sport 4 S

The renowned French tire maker introduces Pilot Sport 4 S in the United States market

United States: At 2017 North American International Auto Show (NAIAS), held in Detroit, United States, the CEO of Groupe Michelin, Jean-Dominique Senard, officially launched the Pilot Sport 4 S tire in the United States market. Moreover, the all new Pilot Sport 4 S tire is considered to be the replacement of the earlier Pilot Super Sport tire by the company.

As per Jean-Dominique Senard, “By sharing the best aspects of the Pilot Super Sport with key attributes of the Pilot Sport Cup 2 (the company’s street-legal UHP competition tire), the Pilot Sport 4 S solves the pleasure and safety equation for performance enthusiasts, offering unprecedented driving pleasure, exceptional steering precision and tremendous directional stability, while also providing maximum safety and grip on wet or dry roads, even in extreme use.”

With its introduction in the European market in January 2017, the tire is already selected as an original equipment fitment on the 2017 Mercedes AMG E63 & E43 models, the 2016 Ferrari GTC4 Lusso, and the brand new Koenigsegg Regera. Michelin’s CEO stated that the company is looking forward for around 66 global original equipment fitments, as well.

The all-new Michelin Pilot Sport 4 S would be available in 45 Y-rated extra-load sizes ranging from 18-inch: 245/40ZR18 size, 19-inch: 225/45ZR19 to 325/30ZR19 sizes and 20-inch: 235/45ZR20 to 345/30ZR20 sizes.

The Pilot Sport 4 S is being produced at the company’s facility in Greenville, S.C., United States and Clermont-Ferrand, France. Also, the predicted price of the Pilot Sport 4 S tire in the U.S. is expected to be USD233.

TechSci Research believes that the all-new Pilot Sport 4 S tire by Michelin is anticipated to gain wide popularity in the entire region. Moreover, the company has targeted a specific set of consumers by launching a highly competitive product in the market of United States. Eventually, with the growing demand for the company’s tires’, the sale of Michelin Pilot Sport 4 S tire is projected to grow overtime, thus, adding up to the overall country’s tire market in following years.

According to a recent report published by TechSci Research, United States Tire Market Forecast & Opportunities, 2021”, The vehicle fleet of the country is dominated by passenger car segment, followed by light commercial vehicles, medium and heavy commercial vehicles, off-the-Road (OTR) vehicles and two-wheeler segment. As a result, the passenger car tire segment held the largest volume share in the country’s tire market in 2015, and its dominance is anticipated to continue during the forecast period as well. Leading global tire companies operating in the United States include Bridgestone, Goodyear, Michelin, Cooper, Continental, Sumitomo, Hankook, Yokohama, etc. Increasing automobile sales paired with increasing vehicle fleet are expected to drive the country’s tire industry through 2021. Moreover, growth in the country’s tire industry is backed by increasing sales volume of different vehicle segments, which is resulting in expansion of replacement automotive fleet in the US.



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