India Pet Toys Market to Grow with a CAGR of 12.5% through 2031

India’s pet toys market is expanding rapidly, driven by rising pet humanization, urban lifestyle shifts, increased disposable income, digital retail growth, and heightened awareness of pet enrichment and well-being.

According to TechSci Research report, “India Pet Toys Market – By Region, Competition, Forecast & Opportunities, 2030F”, India Pet Toys Market was valued at USD 501.06 Million in 2025 and is expected to reach USD 1,015.79 Million by 2031 with a CAGR of 12.5% during the forecast period. The India pet toys market is evolving rapidly, shaped by a confluence of socio-cultural shifts and structural limitations. Beyond the commonly cited factors, a notable driver of market growth is the increasing integration of pets into urban consumer lifestyles—reflected in the rise of pet cafés, pet-friendly housing societies, and pet-inclusive events. These changes are fostering greater social visibility and normalization of pet-related expenditures, including toys. Simultaneously, an emerging demographic of single professionals and senior citizens adopting pets for companionship is expanding the consumer base for enrichment products. Another subtle but impactful driver is the increasing number of pet-focused content creators and community groups who advocate for responsible pet parenting and enrichment activities, thereby influencing peer behavior through non-commercial channels.

However, the market also faces nuanced challenges. One such barrier is the inconsistent availability of localized products that account for India’s diverse climate, breed preferences, and living conditions—leading to a reliance on imported or non-optimized toys that may not meet practical needs. Additionally, while digital access has improved, logistical inefficiencies in last-mile delivery for bulky or fragile toy items, especially in remote regions, hinder adoption. There is also a gap in after-sales support and product lifecycle management; damaged or rejected toys often lack return pathways, creating customer dissatisfaction. Importantly, cultural taboos or stigma around spending on animals still persist in some communities, subtly limiting market expansion despite rising incomes. Furthermore, inadequate professional training among retail staff and a fragmented knowledge ecosystem make it difficult for consumers to make informed decisions, especially in physical stores. Despite these barriers, the market holds strong momentum, with an ecosystem gradually emerging that blends commerce, education, and community advocacy—positioning pet toys not just as playthings, but as tools for mental, physical, and emotional enrichment in an increasingly pet-inclusive India.

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The India Pet Toys market is segmented into product type, pet type, distribution channel and region.

Based on distribution channels, the online channel is the fastest-growing distribution segment for pet toys in India. It offers unparalleled product diversity, convenience, and access to global and niche brands—particularly critical for customers in Tier II and Tier III cities where offline options are limited. E-commerce platforms, including general marketplaces like Amazon and Flipkart, as well as pet-focused platforms like Heads Up For Tails, PetSutra, and Supertails, offer detailed product descriptions, reviews, and breed-specific filters that facilitate better decision-making. Subscription models and auto-replenishment services further enhance convenience. Additionally, online platforms are effective channels for launching innovative toys, including smart toys and premium imports, which may not be viable through offline retail. Social media integration and influencer marketing have also boosted visibility and consumer engagement. Logistics improvements and rising digital payment adoption support continued momentum. Despite challenges like quality inconsistencies or sizing issues, the trust in online pet product purchases is strengthening rapidly. This segment is set to dominate future distribution models due to scalability and tech integration.

Based on region, South India is the fastest-growing region in the pet toys market, led by cities such as Bangalore, Chennai, Hyderabad, and Kochi. The region’s growth is driven by an educated, tech-savvy, and pet-conscious consumer base that is rapidly adopting pet enrichment products, particularly through digital channels. South India is seeing a cultural shift where pets are increasingly regarded as family members, especially among urban young professionals and couples. The region is witnessing strong traction in smart and interactive toys, fueled by a high concentration of IT and knowledge economy workers who are both time-constrained and technologically inclined. Bangalore, in particular, is emerging as a pet care innovation hub, with many startups and D2C brands choosing the city as a launchpad. Rising awareness of breed-specific needs, along with the expanding footprint of organized pet retail, is accelerating demand. South India’s growth trajectory is reinforced by strong digital infrastructure, higher average purchasing power, and increasing emphasis on pet well-being beyond basic care.

Major companies operating in India Pet Toys market are:

• Nestlé Purina PetCare
• KONG Company
• Unicharm Corporation
• Heads Up For Tails (Earth Paws Pvt. Ltd.)
• Funskool (India) Ltd.
• Zak International
• Toy Worlds International
• Olive Overseas
• Lari Rubber Company
• Ptc Toys.

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“A powerful cultural trend shaping the Indian pet toys market is the pervasive influence of social media and pet-focused digital content. Platforms such as Instagram, YouTube, and TikTok (and their Indian equivalents) have created a vibrant space for pet influencers, grooming showcases, product hauls, unboxing videos, and pet toy reviews—often turning everyday pets into online personalities. This digital culture has normalized premium spending on aesthetic, playful, and novel toys, as pet owners increasingly view their pets as online extensions of their own identity and lifestyle. Consequently, there is surging demand for toys that are not only functional but also visually appealing, photogenic, and suitable for social media content. Items like plush toys shaped as food items, colorful chew ropes, squeaky “Instagrammable” props, and seasonal or themed toy sets are becoming fast-moving products. In this context, aesthetics and novelty play as important a role as durability or utility, particularly among younger consumers”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"India Pet Toys Market, By Pet Type (Dog, Cat, Others), By Distribution Channel (Hypermarket/ Supermarket, Specialty Pet Stores, Online, Others), By Product Type (Chew Toys, Interactive Toys, Soft Toys, Plush Toys, Fetch Toys, Others), By Region, Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Pet Toys market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Pet Toys market.

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