Vietnam Hair Colour Market to Grow with a CAGR of 5.34% through 2030

Vietnam Hair Colour Market is expanding rapidly, driven by rising beauty consciousness, youth-driven fashion trends, expanding salon services, and increasing demand for natural formulations.

According to TechSci Research report, “Vietnam Hair Colour Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Vietnam Hair Colour Market stood at USD 361.85 Million in 2024 and is anticipated to grow USD 494.31 Million by 2030 with a CAGR of 5.34% during forecast period. The Vietnam hair colour market is experiencing significant growth, driven by changing consumer lifestyles, increasing awareness of personal grooming, and the influence of global beauty trends. As Vietnamese consumers become more image-conscious, hair colouring has transitioned from a grey-coverage necessity to a form of fashion expression and identity. This evolution is particularly evident among the youth and working professionals, who are open to experimenting with bold shades, seasonal colour changes, and custom styles influenced by celebrities and digital influencers. The market has also benefited from the rising popularity of DIY beauty routines and growing accessibility to a diverse range of hair colour products through modern trade and online platforms.

Vietnam’s cultural openness to modern beauty practices, coupled with strong social media engagement, has played a pivotal role in popularizing hair colouring. Platforms like TikTok, YouTube, and Instagram have exposed Vietnamese consumers to international beauty influencers and K-pop stars, inspiring them to try creative hair transformations. This has led to increased demand for vibrant and unconventional colours such as ash grey, violet, rose gold, and pastel tones. The fashion-forward population in urban centres such as Ho Chi Minh City and Hanoi has particularly embraced this trend, with both men and women actively participating in the hair colour movement.

One of the key trends reshaping the market is the growing preference for clean and natural formulations. With heightened awareness about hair and scalp health, many Vietnamese consumers are moving away from traditional, ammonia-based hair dyes and opting for gentler alternatives. Herbal, organic, and ammonia-free hair colours are gaining traction, especially among women seeking long-term hair care alongside colour treatment. These products are often enriched with botanical ingredients like henna, argan oil, aloe vera, and other plant-based extracts that offer a nourishing effect. Clean beauty principles are also guiding brand development, with a focus on ingredient transparency, eco-friendly packaging, and cruelty-free testing.

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The Vietnam Hair Colour Market is segmented into product type, end user, distribution channel and company.

Based on the distribution channel, offline segment continues to dominate the Vietnam hair colour market, driven by the strong presence of traditional retail outlets, beauty salons, pharmacies, and cosmetic stores across both urban and semi-urban areas. Vietnamese consumers, particularly in older age groups, prefer purchasing hair colour products in person where they can physically examine the product, receive guidance from store staff, and build trust through direct interaction. Beauty salons also play a critical role, offering professional services and trusted brand usage, which encourages repeat visits and product loyalty. Offline channels provide immediate access, personalized recommendations, and hands-on experience, making them especially important for first-time users or those seeking grey coverage solutions. Despite the rise of online shopping, the offline retail ecosystem remains more established and continues to generate the majority of hair colour sales across the country.

Based on the region, Northern Vietnam is emerging as the fastest-growing segment in Vietnam’s hair colour market, propelled by rapid industrial and economic development centered around the Hanoi region and neighboring provinces. The Northern Key Economic Region—which includes Hanoi, Bắc Ninh, Hải Dương, and others—has become a powerhouse for growth, driven by urbanization, rising incomes, and increasing investment in modern retail infrastructure. Young professionals in Hanoi and nearby cities are increasingly embracing hair colour as part of their personal style, inspired by trends seen online and abroad. E-commerce platforms and high-end salon services are expanding rapidly in the North, bringing a wider range of products and expertise to consumers. This combination of economic prosperity, cultural openness, and retail modernization has accelerated the assimilation of both DIY and salon hair colour offerings, making Northern Vietnam the country’s most dynamic growth region.

Major companies operating in Vietnam Hair Colour Market are:

• L’Oréal
• Revlon
• Avon Products
• Conair
• Aroma
• Estée Lauder
• Godrej
• Coty
• Procter & Gamble
• Johnson & Johnson

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“The Vietnam hair colour market is driven by rising beauty consciousness, youth-led fashion trends, and increasing demand for natural, ammonia-free formulations. Expanding salon services and growing disposable incomes are further boosting market adoption. Key trends include the surge in DIY hair colouring, the influence of K-pop and social media on shade preferences, and the shift toward clean, herbal products. E-commerce growth and digital engagement, including virtual try-on tools, are also reshaping consumer buying behavior.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Vietnam Hair Colour Market By Product Type (Permanent, Temporary), By End User (Men, Women), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Vietnam Hair Colour Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Vietnam Hair Colour Market.

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